Not a single question asked regarding my needs. No personal service, just gimme-your-name and gimme-your-email.
Imagine my shock when I received the following email quotation. If a company delivers this kind of initial sales experience, what kind of service will they give me in the long run?
So, what is wrong with this email?
To put it bluntly, it is a perfectly blank email with a PDF quotation attached.
Where’s the marketing niceties? At the very least I would expect something like Dear Mrs Hallam. Thank you for your enquiry. We’d be delighted to be of service. Here is our unbeatable offer. I don’t think they really want my business, do you?
Where’s the company branding? Do you have any idea who the email is from? Where’s the company logo, the web address, anything? The graphic means they’ve have a royal warrant of some sort or another. Would Prince Charles be proud of this email? Shall I forward it to him for comment?
Where’s the legal stuff? How about compliance with the Companies Act which requires company name, address, registration number, registered address and all that other business etiquette and statutory requirements niceties.
Where’s the call to action? Please return this signed contact in order to have your water and we’ll have your water delivered just as quick as a flash.
You call that a Subject line? The subject line “Quotation” is neither use nor ornament. Quotation for what?
Will they get my business?
Of course not!
PS – if you ask nicely I’ll tell you who the email was from…