Beware social media experts, particularly if your gut instinct says they might be an idiot. I have chosen one Twitter “expert” to use as a case study to give you 3 lessons on what not to do on Twitter.
Let’s review some of his choicest tweets, and see what we can learn. These tweets are so bizarre that it is true when I say I couldn’t even make this stuff up.
I know picking on any particular individual is unkind but he professes to be an expert, and all of these tweets are in the public domain. Nevertheless, I have anonymised the individual but once he sees this post I’m sure he will be delighted to be the centre of attention, and only disappointed I didn’t give him his 15 minutes of fame.
So, what should you not do on Twitter?
Lesson 1: Don’t try to get tens of thousands of thousands of followers
Twitter is about Quality, not Quantity
First, let me start by saying that this consultant has an offer on his website to buy Twitter followers at a cost of 3 pence per follower. Ask yourself whether these Twitter fans have any influence, any impact on your busines, or indeed will ever buy anything from you.
Don’t aspire to 37,000 Twitter followers. This is social networking on hallucinogenics: you will become deluded about your own importance, and will forget your main objectives for using this social platform:
That kind of volume of Twitter followers might not have an authentic ring…
And if you are going to assume that your follower numbers are a sign of your influence, then be very careful that your numbers continue to grow.
I did some quick maths, and if he had 37,164 followers on 22 September, and 37,148 followers on 26 November, then if I’m not mistaken the follower numbers really are falling?
Lesson 2: Don’t say stupid things
Watch what you say: Tweets are public and Twitter has a long memory
If you are using Twitter for business, then it is safe to assume you shouldn’t talk about Hitler. Surely you will be able to think of other business topics…
I think most business owners would agree that it is not a good idea to commit libel on Twitter
And accusations of paedophilia might not reflect well on our own brand
Lesson 3: Don’t mess with Twitter!
Understand the rules of Twitter engagement
Just because you follow someone certainly does not mean they have any interest in following you back. And threats to unfollow are… not persuasive.
People on Twitter choosing to block you is not a good sign. And probably not something you want to brag about
So, what should you do to use Twitter well?
Start by avoiding these clangers on Twitter.
Our experts at Hallam can advise you on your Twitter strategy, starting building a base of highly engaged, highly influential followers. We can help you develop a content strategy. And we can help you to use Twitter to generate enquiries and build your reputation on the Internet. Get in touch, and we can have a chat about how your business should be using Twitter.
In the meantime, read these: