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Creating a stand-out brand for a disruptive cyber security business
CovertSwarm logo

The client

CovertSwarm offers a new approach to cyber security. They offer constant, unlimited scope, multi-discipline attacks via subscription – a truly unique proposition to the market.

Founded in 2020, they set out to disrupt the marketplace by revolutionising how organisations think about cyber security. Whilst many companies might run cyber security cycles every 6-12 months, focusing on a very limited scope, CovertSwarm accurately replicate what a true attacker is likely to probe or how they will attempt to breach.

CovertSwarm’s dynamic and blended approach, cutting edge Offensive Operations Center software and embedded team model delivers more impact for clients than traditional cyber security organisations.

The challenge

CovertSwarm challenged Hallam to clarify the brand’s positioning, key messaging, brand identity and go-to-market strategy.

This activity ran in parallel with Hallam creating a new website for the brand, ready in time to launch the brand to the marketplace.

What we did

Our strategic brand experts worked with CovertSwarm to help define their vision, bringing their offence-first approach to the forefront and repositioning them as the only cyber security solution that fortifies their clients’ defences by constantly attacking them.

CovertSwarm branding 1

With a newly defined brand position, we worked with CovertSwarm to reimagine their brand identity to provide standout visuals that better reflect their unique offering. With hard-hitting messaging frameworks, an authoritative tone-of-voice and a bold, daring, no-frills visual identity, we put CovertSwarm firmly on the map as the cyber security experts you can’t afford to ignore.

In crafting this identity, we’ve given CovertSwarm a unique position as an ethical, assertive force of attack in a market full of passive defenders. They have a unique platform on which to assert themselves, and their innovative approach to their services, as the go-to partner for security-conscious organisations.

CovertSwarm branding
CovertSwarm branding
CovertSwarm DOOH
CovertSwarm brand guidelines

The results

The brand strategy and identity work we delivered helped clarify the new brand and position them as a unique offering in a saturated market.

This Brand and Strategy project that Hallam delivered has provided huge value, delivering a distinctiveness which is already reflected in pipeline activity. We’re delighted with our new brand, with positive internal buy-in from both clients and employees alike; Hallam’s Brand project has given us an unassailable point of difference, and we’re so proud of our distinctive new identity that reflects the bold way we deliver our work.

Anders Reeves, Founder of CovertSwarm

Working to a unified strategy, the post-launch activity combined the Brand work with a new website, PR, SEO, Paid Media and creative asset development, which saw branded search volume double since our partnership began.

Do you have a similar project in mind?

We don’t work with only the world’s biggest brands. Our clients include many small to medium-sized businesses, non-profits and startups.

Just tell us what you want to achieve, and we’ll let you know what experience we have in your sector, and how we can help you. Alternatively, you can check out more of our work here. Our methodology has been successful in almost all sectors, delivering double and triple-digit improvements on average.

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