Google recently updated the way they display results for search queries they deem to be location specific. Local searches, such as “plumber in Nottingham”, used to return a list of up to seven local businesses at the top of Google’s results in what used … Continued

Award winning digital marketing agency shortlisted for the Employer of the Year Category 2015 Nottingham based Hallam Internet has been selected as a finalist in the Employer of the Year category of the Midlands Family Business Awards 2015. Commenting on the … Continued

What is the Local Pack? The Local Pack is a list of local businesses that appears prominently in search engine results pages when searchers type in what Google deems to be a local-based query, such as “plumbers London”. What Changes Have … Continued

Google Analytics Reporting

A decade ago, there were no “digital” or “traditional” PR agencies, there were only PR agencies. As time went on, some agencies embraced the opportunities digital had to offer and evolved into full digital agencies. The others were left behind, … Continued

This year, the percentage of searches conducted on mobile has already exceeded desktop in 10 countries. Now is the perfect time to optimise your AdWords for mobile. Doing so can increase both traffic and sales, and even save you money. So what do you … Continued

As the total number of Twitter users continues to grow, it’s becoming increasingly difficult stand out from the crowd. To increase your Twitter followers in an ethical and sustainable way, you will need to do more than simply click the Follow button. … Continued

Competitor Analysis

The benefit of video advertising on YouTube is that you only pay when someone chooses to watch your video, either by clicking on it or watching the whole thing. This means that your videos are being watched by an audience … Continued

The financial industry is using social media as a prominent marketing tool to meet business objectives. For example, many banks and financial institutions have recognised that they can use Twitter and Facebook to deliver exceptional customer service, as queries and complaints … Continued

When managing Google AdWords accounts, there are a number of things you can do that might seem like logical ways of increasing your return on investment (ROI). They may, however, be the very things that are holding your account back. 1. … Continued

PPC Management

Social Media is an important part of any business’s digital marketing strategy. Through the various social media platforms you can: Expand your audience and find new customers Drive traffic to your website Share new content quickly Create meaningful relationships with … Continued