Have you ever been followed by a pair of shoes on the internet? If wherever you go online you see ads for a pair of shoes that you’ve recently been eyeing up, you’ve been targeted for remarketing. Remarketing is a great tool … Continued

The art of persuasive PR is crucial for effective and successful digital marketing campaigns. However, it’s important to adapt your approach to suit your target audience. For instance, if you are trying to sell £400 bespoke luxury door handles, you probably … Continued

Facebook CEO Mark Zuckerberg recently announced that the world’s biggest social network is working on something akin to a ‘dislike’ button, to provide an alternative to the ‘like’ option. Zuckerberg addressed the concerns of many users and critics by stating that he … Continued

Google Analytics Reporting

Our international SEO team representing seven cultures (Croatia, France, Greece, Italy, India, Sweden and the USA) is celebrating the European Day of Languages on 26 September.     Team Hallam has a strong portfolio of international projects, and Susan will be speaking … Continued

WordPress is a free and open-source content management system (CMS) based on PHP and MySQL. As of 2013, WordPress was reportedly used to power one in five of the world’s website’s. One of the reasons WordPress is so popular is the huge … Continued

B2B companies frequently host events such as conferences, product demonstrations, and presentations that their customers would benefit from attending. The question is: how do you approach your customers to let them know about your events? Twitter can be a powerful … Continued

Competitor Analysis

This post outlines some of the techniques you can use to give your brand the best possible chance of appearing prominently on page one of the Google search engine results pages (SERPS) for brand related search queries. Maintaining a positive representation … Continued

Who are the most influential people in Nottinghamshire? The Nottingham Post published the list which is available to purchase as a special publication, and I’m delighted to be included as a thought leader in digital marketing. We’ve created an infographic … Continued

Last week Snapchat released its latest update and introduced three new features. These include extra replays, the addition of lenses, and a Trophy Showcase. When installed, this update is not turned on by default and has to be activated in … Continued

PPC Management

Leicestershire based, award winning Westermans International has appointed Hallam Internet to manage their SEO, PPC and Digital PR activities. Recognised for International Trade, Westermans International supplies refurbished welding equipment, CNC Plasma cutting systems and positional machinery around the world. Founded … Continued