User Experience (UX) is how a user interacts with your website, how they feel and how they use it. When users have a good experience on your website they are more likely to re-visit and are more likely to convert. … Continued

Last year there were rumours that Google was looking to buy the game streaming site Twitch. But those rumours proved unfounded, and Twitch was eventually bought by Amazon. However, Google is not about to surrender. Early last week Google announced that they are launching … Continued

Google recently updated the way they display results for search queries they deem to be location specific. Local searches, such as “plumber in Nottingham”, used to return a list of up to seven local businesses at the top of Google’s results in what used … Continued

Google Analytics Reporting

Award winning digital marketing agency shortlisted for the Employer of the Year Category 2015 Nottingham based Hallam Internet has been selected as a finalist in the Employer of the Year category of the Midlands Family Business Awards 2015. Commenting on the … Continued

What is the Local Pack? The Local Pack is a list of local businesses that appears prominently in search engine results pages when searchers type in what Google deems to be a local-based query, such as “plumbers London”. What Changes Have … Continued

A decade ago, there were no “digital” or “traditional” PR agencies, there were only PR agencies. As time went on, some agencies embraced the opportunities digital had to offer and evolved into full digital agencies. The others were left behind, … Continued

Competitor Analysis

This year, the percentage of searches conducted on mobile has already exceeded desktop in 10 countries. Now is the perfect time to optimise your AdWords for mobile. Doing so can increase both traffic and sales, and even save you money. So what do you … Continued

As the total number of Twitter users continues to grow, it’s becoming increasingly difficult stand out from the crowd. To increase your Twitter followers in an ethical and sustainable way, you will need to do more than simply click the Follow button. … Continued

The benefit of video advertising on YouTube is that you only pay when someone chooses to watch your video, either by clicking on it or watching the whole thing. This means that your videos are being watched by an audience … Continued

PPC Management

The financial industry is using social media as a prominent marketing tool to meet business objectives. For example, many banks and financial institutions have recognised that they can use Twitter and Facebook to deliver exceptional customer service, as queries and complaints … Continued