Optimising a Google AdWords campaign can involve large amounts of data analysis, time spent, and an element of trial and error. However, you can use the campaign drafts and experiments...

How do you really know whether your Facebook ads are as good as they could be?

Team Hallam has created its dream digital marketing conference. It's free to attend in return for a charitable donation. And we hope to see you there. 21st June at the...

In this blog I'll be explaining what Alexa is, and the importance of voice-recognition technology, before giving a brief overview of creating Alexa Skills on AWS.

Social media marketing plays an important part in digital engagement. As Google’s focus on high quality, shareable content continues, social media marketing is playing a bigger part in link building...

Evolve your personas and truly understand the motivations and needs of your customers by focusing on their intent.

With leading brands investing in PWAs, we take a look at what they are, the benefits they carry, and whether they will replace native mobile apps.

Many of you are probably thinking: “a career in marketing, with a degree in physics?”, and you're not alone for asking that. However, I’d like to detail the reasons why...

Have you ever been really cold, gone to the room temperature controls and whizzed it up to the maximum temperature setting? Or vice versa?