Blog

Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, weekly.

ifaw elephant

Paid Search (PPC)

Meet our latest client: International Fund for Animal Welfare

We’re delighted to announce that we’re working with the International Fund for Animal Welfare (IFAW). As a B Corp company,…
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eBooks + Downloadable Content

June 2023: digital marketing report

The constant need to keep up with constantly changing trends while making sure everything is ticking along can be challenging…
Hallam team holding a Winner sign

News

We’re Europe’s Best Integrated Search Agency (for the third time!)

We’re thrilled to say we retained our title as Europe’s best integrated search agency at the European Search Awards for…
social media comment sign lit up as a neon light

Social Media

7 steps to creating an effective social media strategy

There is no doubt that, when it comes to building brand awareness, social media is key. So, why are so…
scissors on pink background

SEO

What featured snippets are and how to get them

In today's digital age, SEO has become the backbone of online visibility and success. Businesses and content creators are constantly…
squiggly lights

Advertising

The art of not being forgotten: a guide to dynamic remarketing

Remarketing is a technique that involves displaying targeted ads to users who have previously interacted with your website. Dynamic remarketing…
young woman with vinyl records

Ai and Machine Learning

Is marketing on the brink of its own ‘vinyl revival’?

The line between personalised content and relentless spam is blurring at an alarming pace - and it's about to get…
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Paid Search (PPC)

Understanding the benefits of paid social media advertising for international B2B marketing

Typically, B2B organisations neglect paid social media advertising as it can sometimes be regarded as an upper funnel channel or…
Google Analytics demographics

Google

Using GA4 demographic data: age, gender and interests

Demographic data is a lot more valuable than you may think. It can help shape your website, paid advertising channels…
What is dark social

Social Media

What is Dark Social?

Dark Social might sound scary and frightening, but in its simplest form, it’s just a term used to explain content…
Carmen headshot

Leadership + Finance

Meet our new Head of Organic, Carmen Dominguez

This month, we welcomed Carmen as our new Head of Organic. Bringing with her a wealth of knowledge and expertise…
report

eBooks + Downloadable Content

May 2023: digital marketing report

May is here which means we’ve got the latest scoop on what’s happening in the world of digital marketing for…