All businesses are time of day dependent. Therefore you should be using time of day adjustments to optimize your spend throughout the day. This is simpler for some models than...

Last month I had the pleasure of attending SMX East in New York with our Head of PPC, Owen Gill.

In this post, we review some of the best SEM talks at SMX East 2017. Key insights and takeaways are presented throughout which will hopefully give you some ideas of...

The hooks system can seem daunting to the uninitiated, but they're one of the best things about WordPress. This guide will help you understand the fundamentals of hooks and how...

I want to start by saying, Public Relations isn’t dying, it’s evolving! In any profession, there should be a hunger to learn more and become a specialist, but at the...

Do you want your website visitors to better understand who you are as a business? Then read this post on digital branding, including the concept, the what and the how.

While a good amount of high-quality relevant links will positively affect your rankings, a large number of backlinks from low authority and spammy domains can negatively impact your site's performance...

The main aim of a search campaign (search text ads) is to drive conversions to create profit. Conversions might be defined by the value of sales made, the number of...

This post explores why duplicate content is bad for your website, how much is too much and what you can do to make sure your website is unique.