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Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

Digital Strategy

What’s the ROI of brand? That’s the wrong question

When we speak with clients about their brand - whether it’s reviewing the overarching strategy, ensuring the positioning is still…

Data + Privacy

Protecting our brand: How we combated scammers and safeguarded our customers

In today's digital landscape, protecting your brand from scammers is more crucial than ever. At Hallam, we began receiving an…

Advertising

A guide to Reddit advertising

Once known as 'the front page of the internet' to now being favoured by Google’s ranking systems and dominating the…

eBooks + Downloadable Content

June 2024: digital trends report

Every month, our strategy team rounds up some of the key trends for you to have on your radar. June’s…

Google

How to get started with Google Performance Max

Google Performance Max, which launched in 2021, is a powerful tool for advertisers to maximise their online presence and drive…

Data + Privacy

Future-proofing your first-party data brand strategy

The results are in. Online brands utilising their first-party (owned) data are already leaps ahead of the competition regarding customer…

News

Hallam wins Best Large SEO Agency at the European Search Awards 2024

We're delighted to announce that we've been named as Best Large SEO Agency in Europe! Every year, the European Search…

Events

The Nottingham Digital Summit returns for 2024

Back for 2024, the Nottingham Digital Summit is the Midlands’ biggest digital marketing event, bringing together hundreds of delegates from…

Paid Search (PPC)

A guide to getting started with Google Demand Gen campaigns

Google Ads Demand Gen campaigns are a great way to leverage AI within your paid media activity. Its primary objective…

Google

Key takeaways from Google I/O 2024 

Google’s annual developer conference, Google I/O, was held earlier this week, where we got an insight into how Search is…

CSR

How we’re fostering a work environment that puts wellbeing and mental health first

As the People and Culture Manager at Hallam, I'm thrilled to share a little bit about how we've transformed our…

Digital PR

How to build credibility online with Digital PR

With recent research revealing that less than 50% of UK consumers trust businesses—a trend that has been declining over the…

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