In this guide I will show you the correct way to use headings and how to structure your web page for easy accessibility.

With the ability to reach over 90% of internet users across more than 2 million websites, it’s no wonder the Google Display Network (GDN) is a platform advertisers are eager...


Make sure you tick all the boxes on this list to get your website to the top of Google search results.

Following the development of Smart Display Campaigns, it is great to see new additions for Search Campaigns Text Ads. So what are these new additions and what do they mean...

Hallam has been awarded one of the nine UK Board of Trade Awards for Midlands businesses.  

Are you ready to transform your marketing function to adapt to rising digital consumption? Here are the 5 steps your organisation needs to transform your digital marketing, and become "digital...

Download your free copy of this Google Analytics Dashboard which will help you to measure how well your content marketing campaigns are working.

Team Hallam has been short-listed for two Google Premier Partners Awards, demonstrating excellence in Google Shopping and Display innovation.

You want to squeeze every penny out of your Google Ads budget. Here are 7 tips for improving your pay per click advertising spend.