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Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.
Google hits pause on the deprecation of third-party cookies (again)
It’s happening: Google is officially ditching its plans to phase out third-party cookies in Chrome. The topic has been subject…
The Hagakure approach to paid search advertising
In partnership with the Chartered Institute of Marketing, Hallam recently ran an event exploring the Hagakure approach to paid search…
Can you use Meta for effective B2B paid advertising?
It’s no surprise to anyone that Meta is a powerhouse social media platform. Boasting over 3 billion monthly active users…
Share of Model: a key metric for AI-powered search
We continue to adapt our measurement techniques to keep pace with technological advancements. From metrics such as share of voice…
Understanding Navboost: key insights from the recent Google API leaks
The SEO community has been digesting the recent leak of thousands of Google API documents, offering unprecedented insights into the…
What you’re getting wrong about your customers
So you think you know your customers inside out? Think again. From misunderstanding their wants and needs to misinterpreting their…
Getting the most out of your creative team
In 2024, you’d be forgiven for thinking that getting great creative work is a doddle. After all, you can even…
Digital trends report: what happened in June
June was yet another busy month in the land of digital marketing. Our expert strategists take a look at key…
Hallam is shortlisted for five awards 🤩
Following an award-winning May, we're thrilled to announce that we've been shortlisted for five more awards this week! Firstly, the…
When users’ search behaviour is constantly changing, staying up to date with search technology is crucial. In recent years, the…
Paid advertising beyond search: exploring alternative strategies for marketing success
In the ever-evolving landscape of digital marketing, search advertising remains integral to every paid media strategy, with Google remaining a…
See the first wave of speakers for the Nottingham Digital Summit 2024
Every year that we run the Nottingham Digital Summit, we think that we've outdone ourselves with our speaker line-up. But now…
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