Blog

Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, weekly.

CSR

We hosted our first Macmillan Coffee Morning – and here’s why you should, too

This year, we hosted a Macmillan Coffee Morning, joining the thousands of other businesses, communities, friends and families also taking…

Digital Strategy

October 2023: Digital Trends report 

October is here: the month of cosy blankets, pumpkin spice, Halloween treats, and, of course, Q4.  As we dive into…

Paid Search (PPC)

We’re European Paid Media Award winners 🏆

Last week, we secured our latest award win at the European Paid Media Awards, having been crowned number one in…

CSR

Wellbeing at Work Summit: 2023 key takeaways

Our People and Culture Manager, Jacqueline Smith, attended this year's Wellbeing at Work Summit in London, and was joined by…

Data + Privacy

Why digital attribution isn’t (and never was) a silver bullet

In today's complex digital ecosystem, no single measurement tool can capture every user interaction with your brand online - from…

SEO

SEO Fundamentals: the standard track

We launched an exciting new SEO course, fully accredited by the University of Nottingham, last week, and now we’re taking…

Creative

UX London 2023 key takeaways

Senior UX Designer, Rachel Wong, attended UX London this summer to hear from experts in the industry about everything from…

News

We’re growing our partnership with WP Engine

We’ve been partners with WP Engine - the world’s most relied upon and trusted WordPress technology company - for a…

SEO

E-E-A-T everything: how to adopt an E-E-A-T first approach to content marketing

With AI tools like ChatGPT beginning to churn out so much of the content we see on the internet today,…

eBooks + Downloadable Content

September 2023: Digital Trends report

Looking out the window, it’s clear that summer is coming to an end, and with so much change coming our…

SEO

How to write an impactful meta description

In today’s fast-paced world of digital marketing, where every click counts and every second matters, mastering the art of writing…