Blog

Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, weekly.

Advertising

10 tips for maximising the outcome of your Performance Max campaign

When Google first launched Performance Max campaigns in 2021, “PMax” was the big buzzword among paid media experts. Initially, what…

SEO

How to learn SEO marketing: a guide for in-house marketers

SEO (search engine optimisation) is a vital skill for all in-house marketers and, while the inclusion of SEO in a…

Leadership + Finance

A guide to seamless sales and marketing alignment

Are your sales and marketing functions aligned? If the answer is no, then you might be surprised to learn that…

Web Design + Development

The business case for web accessibility in 2024

It’s (almost) 2024, and if you’re not already designing for accessibility, you’re behind. If you find yourself playing catch-up, don't…

Digital PR

How understanding journalism can help you become a better PR

What’s the secret to every great PR campaign?  We PRs sometimes forget about the impacts of a good story and…

Web Design + Development

The importance of storytelling through digital experience design

In a world where new digital experiences are constantly being created, we often find ourselves inundated with information, products, and…

Web Design + Development

Your essential UX checklist

In a time when customers want everything as quickly and seamlessly as possible, a bad website user experience (UX) can…

Branding

Two steps to building a great brand

Picture your favourite brand. Now, let me ask you something; when you pictured it, did you picture a logo? Yes,…

Digital Strategy

Three things every company needs to grow

Marketers continue to face complex challenges as they plan for the upcoming year; high inflation continues to persist and budgets…

Digital Strategy

November 2023: digital trends

Consumer confidence has dropped further across all five points in October, despite expectations for a slight improvement. With the cost…

Social Media

Our takeaways from LinkedIn’s Executive Circle Conference

Last week, we attended LinkedIn’s Executive Circle Conference, where we heard from leaders at LinkedIn who provided insights into what…

SEO

Internal linking for SEO: 9 practices anyone can do

External links often get most of the focus when trying to get good search engine rankings but internal links also…