Blog

Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, weekly.

young woman with vinyl records

Ai and Machine Learning

Is marketing on the brink of its own ‘vinyl revival’?

The line between personalised content and relentless spam is blurring at an alarming pace - and it's about to get…
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Paid Search (PPC)

Understanding the benefits of paid social media advertising for international B2B marketing

Typically, B2B organisations neglect paid social media advertising as it can sometimes be regarded as an upper funnel channel or…
Google Analytics demographics

Google

Using GA4 demographic data: age, gender and interests

Demographic data is a lot more valuable than you may think. It can help shape your website, paid advertising channels…
What is dark social

Social Media

What is Dark Social?

Dark Social might sound scary and frightening, but in its simplest form, it’s just a term used to explain content…
Carmen headshot

Leadership + Finance

Meet our new Head of Organic, Carmen Dominguez

This month, we welcomed Carmen as our new Head of Organic. Bringing with her a wealth of knowledge and expertise…
report

eBooks + Downloadable Content

May 2023: digital marketing report

May is here which means we’ve got the latest scoop on what’s happening in the world of digital marketing for…
old computer

Ai and Machine Learning

Be prompt in adapting to AI: lessons from the ancient history of the 90s

It’s 9:23am. You’ve finished your team stand-up. You’re briefed on your tasks for the day and you’ve already read your…
two owls looking at each other

SEO

A complete SEO guide to duplicate content

Read our comprehensive guide to duplicate content to learn how it can impact SEO, how it can be caused &…
Generative AI and the need for human expertise

Ai and Machine Learning

Generative AI and the need for human expertise

Far from a job-killing foe, generative AI technology has the potential to unburden and empower the next generation of marketing…
Robot sitting on a bench typing on an iPad

Ai and Machine Learning

The 13 rules to producing fail-safe AI content

When considering the future of AI, it can evoke a mix of either excitement about how these powerful new technologies…
Breakfast Briefing audience

Analytics

April Breakfast Briefing: using GA4

If you’re not aware already - although, for your own sake, we hope you are - on 1st July, Universal…
blank messages

Digital Strategy

Key messaging frameworks: an essential tool for brand strategists

I’m a strategist, so my obsession with frameworks and models comes naturally.  One that I’m finding incredibly useful right now…