Online forms can serve a variety of purposes. Whether it’s signing up to a newsletter, registering an account with a website, making a purchase, or just an enquiry, we’re now used to filling out the required information. However, a bad … Continued

What percentage of your paid advertising costs go down the drain? With these simple beginners’ guides, you can discover which parts of your PPC account are the biggest money-drainers, and find out what to do with them. 1. Wasted Keyword … Continued

Get the First Sentence of Your Blog Wrong, and Nobody Will Read the Rest If you fall at the first hurdle, don’t expect to finish the race. The most important element of any blog post is the headline – but this … Continued

Google Analytics Reporting

Twitter has around 271 million monthly active users, and an average of 500 million tweets are sent every day. That’s a lot of people competing to be heard. We recently said that if you don’t know how to write headlines, you … Continued

If you’ve been reading our blog over the past couple of years, you’ll no doubt have heard us reference Schema.org markup and the various ways it can improve the visibility of your web pages in both local and national search results. … Continued

Email marketing is here to stay. Not only is it a great channel for promoting new products and building your brand, it’s also still among the best for ROI. Email list building remains one of the most challenging aspects of email … Continued

Competitor Analysis

Now that the majority of searches take place on mobile devices, Google has revealed a range of new AdWords features that are specifically designed to suit the unique requirements of mobile users. Rather than a clicking on an advert, users will soon … Continued

Exciting news! On Wednesday 6th May, Google rolled out a new Search Analytics report in Webmaster Tools – an updated version of the old Search Queries report. After a period of testing, it’s now available to everyone with a Google … Continued

10 May 2015 marks the date that Hallam Internet celebrates its 15th anniversary in the digital marketing industry, and what an amazing 15 years it has been. As we prepare to celebrate our 15th anniversary, it’s been fun to look … Continued

PPC Management

In the wake of the new mobile update Google rolled out last month, many websites are rushing to get mobile friendly. Getting your website mobile friendly means changing some of the design elements of your desktop version. Thanks to this need for change, … Continued