Insights

Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

Google's approach to combating search spam has taken on new significance with recent updates to its spam policies. As Google…

In B2B SaaS, it’s easy to end up in the ‘product feature pit’, where messaging centres around technical specs and…

We’re delighted to announce our latest client: Serenity Shield. Serenity is a technology provider dedicated to privacy and security in…

And just like that, we are officially in Q4 of 2024. From yet more Google core updates, the rise of…

For marketers, it’s fair to say that 2024 has brought about unprecedented business turbulence. Whether technological or economic, regulatory or…

We’re delighted to announce that we’ve won three awards this September. These awards include the Best Global Large PPC Agency…

Non-profit organisations are just like any other business; they need a solid online presence just to exist in the digital-first…

Did you know you can extract brand awareness data from large-language models (LLMs)? Since LLMs contain vast amounts of information…

One aspect of visual identity design (a part of—but not the same as—the broader discipline of brand identity design) I…

There is no sight more frustrating in GA4 than to look at a report and see half of your sessions…

The ad-blockolypse hit hard around ten years ago online, and there’s still an ongoing war between ad platforms and the…

Coming up with the ’big idea’ is often the hardest part of any creative process. It always seems like some…

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