Email marketing is an essential tool that marketers underestimate due it's decreasing interest amongst the growth of exciting marketing channels. So how can your brand get excited about email marketing?

We all fear bad reviews about our business.  Negative reviews can be unfair, misleading, and just plain inaccurate. Here's a plan of action for your businesses to manage bad reviews.

Google has announced that it's closing down its social network service Google+. Here's all you need to know about the shutdown.

Hallam Internet's CEO and Founder Susan Hallam MBE was yesterday named one of the ten most inspirational independent agency leaders internationally as published by national industry body The Drum, acknowledging...

Great planning is critical for a successful new website project and helps ensure minimal impact on your historical SEO work. In this post, I share my top 5 tips when planning...

The Black Friday frenzy of shopping resulted in £1.4 billion in online sales last year. That’s an 11.7% increase on the previous year. Here are 7 strategies your business can...

Exact match has changed again. Queries that are deemed as close variants are now to include; same intent, paraphrases and implied words. This post examines the reasons why this has...

Improve the performance of your ecommerce product pages with these eight top tips.

Hallam is a Google Premier Partner and I was privileged to attend an Executive Summit at Google HQ along with CEOs and Managing Directors of 40 agencies from across Europe....