When advertising on Facebook there are a number of statistics that can be used to gather insight into the performance of your campaign. One piece of information provided by Facebook to help make an initial assessment of the performance is your … Continued

Have you ever entered a query into Google only to be presented with the answer directly via the search engine results page (SERP)? Search results of this nature of often referred to as “answer boxes”, or “quick answer boxes”. Try … Continued

Taking place on November 27, Black Friday 2015 is fast approaching. According to IMRG, £810 million was spent last year, and the company predicts that £1 billion will be spent by UK online shoppers this Black Friday. On Black Friday, social … Continued

Google Analytics Reporting

As we enter the run up to Christmas it’s time to think about your social media strategy. In this blog post we will look at a number of festive social media campaigns to see what’s worked in the past, and what’s … Continued

Taking part in a Twitter Chat is a great way to expand the influence and visibility of your company’s brand. Twitter Chats can help you to make new connections and increase the authority of your company in your specific industry. Furthermore, they … Continued

Are you thinking about writing research based content for your business or organisation? Sometimes it is difficult to know where to begin, and without a clear plan in place, you can end up creating more work for yourself. It is … Continued

Competitor Analysis

Bing Ads is Microsoft’s paid Search Advertising platform, similar in many ways to to the Google AdWords platform. It can be a worth while alternative to Google AdWords, and for those already using Google AdWords, it is even possible to transfer over … Continued

Google My Business has launched its latest feature, just in time for Christmas. You can now schedule seasonal opening times for your business, 365 days in advance. Previously, if you wished to change your hours (e.g. to let people know you … Continued

Managing a Google AdWords account can be a time consuming process. Using automated rules and scripts on AdWords can help save optimisation time and also can highlight important issues.   What are AdWords Automated Rules & Scripts? Both automated rules and … Continued

PPC Management

Google has launched accelerated mobile pages (AMP), and they’d really appreciate it if you started using them immediately. So what are accelerated mobile pages? First, a bit of background. As we’ve mentioned before, your mobile site’s loading speed is now a … Continued