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Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

Creative

Safe creative is boring and doesn’t work

“Let’s go with the risky creative” is not a phrase you tend to hear a brand’s marketing manager use very…

Digital PR

How to measure success in Digital PR

"How do you measure the effectiveness of Digital PR?" is a question that's been batted around for the last few…

Branding

Building a compelling brand

There are three things every company needs to do in order to grow: build a strong and compelling brand, get…

SEO

How can SEO training benefit project managers?

When you work in digital marketing, not a day goes by without hearing the term ‘SEO’. While those of us…

Analytics

Eyes on the prize: effective measurement frameworks for 2024

Attribution in 2010 was simple, a user clicked on an ad and that ad was attributed to the sale. To…

Digital Strategy

February 2024: digital trends report

2024 is already predicted to be a year with so many changes and challenges for marketers to navigate - and…

Advertising

Advertising in the charity sector

A robust advertising strategy is essential for any company looking to increase demand and grow their business. However, budgets can…

Digital PR

Pitching in 2024 – what are journalists looking for?

Internal meetings. Presentations. Meet-ups with clients in another city. Quarterly business review plans. Amidst all the meticulous planning and events,…

Advertising

The future of search and the impact on ads

The future of search today is typically split into two parts. Typical search - or search as we know it…

SEO

How brands can E-E-A-T better in 2024

E-E-A-T, meaning Experience, Expertise, Authoritativeness and Trustworthiness, is part of Google’s Search Quality Rater Guidelines: the handbook that Google workers…

Data + Privacy

How conversion modelling helps recover lost data

Let’s face the facts: you can no longer track 100% of users 100% of the time. There’s an ever-growing list…

CSR

2023: the year of making an impact in the nonprofit sector

2023 was an incredibly proud year for us; we worked with some fantastic and highly reputable non-profit organisations, won awards…

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