Many companies have social media and SEO strategies in place, but they often neglect to think about how these two elements of digital marketing relate to each other.
I recently did a talk discussing the impact and success of digital PR to local business leaders. Whilst preparing the presentation, I came across some confusion and mixed messages online...
Have you used content gating on your website to generate leads? There are many benefits and drawbacks to using gated content as part of your inbound marketing strategy.
We’re offering a great opportunity for an experienced creative digital copywriter to join our team of digital marketing professionals. You will be an excellent relationship builder, with strong communication skills and have the...
SEO (Search Engine Optimisation)
Featured snippets are a type of Google search result listing which provide users with direct answers to questions entered into the search engine.
There is no excerpt because this is a protected post.
In February 2017 I was invited to Facebook HQ in Dublin to become a Facebook She Means Business trainer.
Paid Search (PPC)
Seasonality can play an important role in your paid advertising campaigns. Let's take a look at some of the main reasons why advertisers could be missing out on search visibility...