Who is visiting your website? Leadfeader is a sales management tool which enables you to find additional information about the visitors coming to your website. I give it a test...

Generation Z has embraced the notion that gender and sexuality are fluid constructs that need not define individuals but how will this affect marketing? Learn more about the generation that...

We use Google sheets to create highly customisable charts, graphs, and projections using Google Analytics data for our clients on a single page dashboard.

Demographic data is a lot more valuable than you may think. It can help shape your website, paid advertising channels and even your overall business model - and it's readily...

Learn how to craft your customer profiles so you can be more targeted in your marketing and drive better results from your campaigns.

Google Optimize is a free CRO tool that links directly to Google Analytics. This powerful tool allows you to run CRO experiments with ease and can be set up in...

Has Google really solved the attribution problem we face as marketers with their latest machine-learning-powered Google Attribution? Find out more in this post.

Linking your Google AdWords account to your Google Analytics account will provide you with a greater range of visitor data, allowing you to analyse the activity on your site once...

The first web page people see when they arrive on a website is known as the "landing page". Understanding how visitors interact with these pages is key to optimising them.