Analytics

We put analytics at the heart of the marketing decision-making process. You could even say we’re a web analytics agency. And in these blogs our industry experts share best practices, outline key strategies, highlight emerging trends and provide a whole range of actionable insights. All with the aim to enhance your understanding and application of analytics in digital marketing.

Data + Privacy

Why digital attribution isn’t (and never was) a silver bullet

In today's complex digital ecosystem, no single measurement tool can capture every user interaction with your brand online - from…

Ecommerce

Everything we learned from Google’s “Prepare for Peak” webinar

The peak season holds immense importance for ecommerce businesses, serving as a crucial period to maximise sales and gain a…

Analytics

Using GA4 event tracking

Google Analytics 4 event tracking is an invaluable feature that allows you to record interactions with elements of your website…

Analytics

How to avoid a ‘crash and burn’ marketing campaign by making the right decisions

Picture a pilot coming in to land and the plane is suddenly swayed left by a gust of wind. To…

Digital Strategy

Full-funnel marketing: measuring what matters  

Over the past few years, marketers have been dealing with an economic and social environment that has been volatile, uncertain…

Google

Using GA4 demographic data: age, gender and interests

Demographic data is a lot more valuable than you may think. It can help shape your website, paid advertising channels…

Analytics

April Breakfast Briefing: using GA4

If you’re not aware already - although, for your own sake, we hope you are - on 1st July, Universal…

Analytics

How to calculate lifetime customer value (LCV) from ecommerce transaction data

As an ecommerce business owner, understanding the value that each of your customers brings to your business over their lifetime…

Analytics

The privacy tipping point is here – and you need to act now.

For years, industry experts (including folks here at Hallam) have been ringing the bells of misery as major changes to…

Analytics

Getting the most from your LinkedIn company page analytics

Do you want to gain a deeper understanding of the people who connect and engage with your company on LinkedIn?…