Analytics

Google

Using GA4 demographic data: age, gender and interests

Demographic data is a lot more valuable than you may think. It can help shape your website, paid advertising channels…

Analytics

April Breakfast Briefing: using GA4

If you’re not aware already - although, for your own sake, we hope you are - on 1st July, Universal…

Analytics

How to calculate lifetime customer value (LCV) from ecommerce transaction data

As an ecommerce business owner, understanding the value that each of your customers brings to your business over their lifetime…

Analytics

Meet our new partner: Leadoo

Analytics

Tracking the un-trackable with GTM

Analytics

The privacy tipping point is here – and you need to act now.

For years, industry experts (including folks here at Hallam) have been ringing the bells of misery as major changes to…

Analytics

Getting the most from your LinkedIn company page analytics

Do you want to gain a deeper understanding of the people who connect and engage with your company on LinkedIn?…

Analytics

Why does GA4 require additional tracking?

Paid Search (PPC)

Brand awareness: tracking the metric that matters

Brand awareness is an important and often overlooked metric in an industry obsessed with digital attribution.

Analytics

Where is the bounce rate in GA4?

Analytics

Why you should be using Share of Search to guide your marketing strategy

Analytics

Privacy-first: why you need to think and act on it in 2022