Analytics

Using GA4 demographic data: age, gender and interests
Demographic data is a lot more valuable than you may think. It can help shape your website, paid advertising channels…

Analytics
April Breakfast Briefing: using GA4
If you’re not aware already - although, for your own sake, we hope you are - on 1st July, Universal…

Analytics
How to calculate lifetime customer value (LCV) from ecommerce transaction data
As an ecommerce business owner, understanding the value that each of your customers brings to your business over their lifetime…

Analytics
Meet our new partner: Leadoo

Analytics
Tracking the un-trackable with GTM

Analytics
The privacy tipping point is here – and you need to act now.
For years, industry experts (including folks here at Hallam) have been ringing the bells of misery as major changes to…

Analytics
Getting the most from your LinkedIn company page analytics
Do you want to gain a deeper understanding of the people who connect and engage with your company on LinkedIn?…

Analytics
Why does GA4 require additional tracking?

Paid Search (PPC)
Brand awareness: tracking the metric that matters
Brand awareness is an important and often overlooked metric in an industry obsessed with digital attribution.

Analytics
Where is the bounce rate in GA4?

Analytics
Why you should be using Share of Search to guide your marketing strategy

Analytics
Privacy-first: why you need to think and act on it in 2022
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