Analytics
We put analytics at the heart of the marketing decision-making process. You could even say we’re a web analytics agency. And in these blogs our industry experts share best practices, outline key strategies, highlight emerging trends and provide a whole range of actionable insights. All with the aim to enhance your understanding and application of analytics in digital marketing.
Why digital attribution isn’t (and never was) a silver bullet
In today's complex digital ecosystem, no single measurement tool can capture every user interaction with your brand online - from…
Everything we learned from Google’s “Prepare for Peak” webinar
The peak season holds immense importance for ecommerce businesses, serving as a crucial period to maximise sales and gain a…
Google Analytics 4 event tracking is an invaluable feature that allows you to record interactions with elements of your website…
How to avoid a ‘crash and burn’ marketing campaign by making the right decisions
Picture a pilot coming in to land and the plane is suddenly swayed left by a gust of wind. To…
Full-funnel marketing: measuring what matters
Over the past few years, marketers have been dealing with an economic and social environment that has been volatile, uncertain…
Using GA4 demographic data: age, gender and interests
Demographic data is a lot more valuable than you may think. It can help shape your website, paid advertising channels…
April Breakfast Briefing: using GA4
If you’re not aware already - although, for your own sake, we hope you are - on 1st July, Universal…
How to calculate lifetime customer value (LCV) from ecommerce transaction data
As an ecommerce business owner, understanding the value that each of your customers brings to your business over their lifetime…
The privacy tipping point is here – and you need to act now.
For years, industry experts (including folks here at Hallam) have been ringing the bells of misery as major changes to…
Getting the most from your LinkedIn company page analytics
Do you want to gain a deeper understanding of the people who connect and engage with your company on LinkedIn?…
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