Analytics

Mailto links are sometimes the only option available for visitors who wish to initiate contact with a business via their website.

In this post, we'll look at how to develop a digital strategy using data, and how important data is in 2018. The UK government recognises how important this issue is...

For any business to grow and succeed online, there has to be a healthy balance between knowing your customer, knowing your own business and your actual capabilities.

Who is visiting your website? Leadfeader is a sales management tool which enables you to find additional information about the visitors coming to your website. I give it a test...

Generation Z has embraced the notion that gender and sexuality are fluid constructs that need not define individuals but how will this affect marketing? Learn more about the generation that...

We use Google sheets to create highly customisable charts, graphs, and projections using Google Analytics data for our clients on a single page dashboard.

Demographic data is a lot more valuable than you may think. It can help shape your website, paid advertising channels and even your overall business model - and it's readily...

Learn how to craft your customer profiles so you can be more targeted in your marketing and drive better results from your campaigns.

Google Optimize is a free CRO tool that links directly to Google Analytics. This powerful tool allows you to run CRO experiments with ease and can be set up in...