Advertising
The Psychology of Ad Clicks: Understanding Consumer Behaviour in Paid Advertising
Every brand, in some capacity, is running digital ads, meaning standing out amongst your competitors is harder than ever. What…
A blueprint for advertising an app
In today's world, where smartphones have become an indispensable part of our lives, the demand for mobile apps is skyrocketing.…
Navigating the shift from precision to prediction in marketing measurement
The imminent deprecation of third-party cookies, coupled with increasing privacy regulations and fragmented media consumption, is significantly altering the foundation…
February 2024: digital trends report
2024 is already predicted to be a year with so many changes and challenges for marketers to navigate - and…
Advertising in the charity sector
A robust advertising strategy is essential for any company looking to increase demand and grow their business. However, budgets can…
The future of search and the impact on ads
The future of search today is typically split into two parts. Typical search - or search as we know it…
From attribution to experimentation: PPC measurement in 2024 and beyond
As a result of the macroeconomic headwinds facing many businesses and general economic uncertainty in most markets, marketers have experienced…
Account-based marketing (ABM) for SaaS
In the rapidly evolving landscape of the Software as a Service (SaaS) sector, marketers are constantly seeking innovative strategies to…
January 2024: digital trends report
As we emerge from the cheesy, chocolate-y, Baileys-filled haze of Christmas time, we’re returning to our desks with a bit…
An idiot’s guide to testing in paid advertising
In the fast-paced world of paid advertising, success stories are often born out of meticulous testing and optimisation. In this…
2024 is just around the corner and with high-inflation still looming and budget cuts being made, you need to be…
10 tips for maximising the outcome of your Performance Max campaign
When Google first launched Performance Max campaigns in 2021, “PMax” was the big buzzword among paid media experts. Initially, what…
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