Advertising
2024 is just around the corner and with high-inflation still looming and budget cuts being made, you need to be…
10 tips for maximising the outcome of your Performance Max campaign
When Google first launched Performance Max campaigns in 2021, “PMax” was the big buzzword among paid media experts. Initially, what…
Three things every company needs to grow
Marketers continue to face complex challenges as they plan for the upcoming year; high inflation continues to persist and budgets…
Our takeaways from LinkedIn’s Executive Circle Conference
Last week, we attended LinkedIn’s Executive Circle Conference, where we heard from leaders at LinkedIn who provided insights into what…
Revisiting segmentation and targeting
Marketing leaders today are being asked to deliver ambitious outcomes for their companies in complex and volatile business environments. The…
Preparing for Google Chrome’s Cookie Replacement in 2024
After being innocently invented in 1994, the simple web cookie has gone from an invaluable web technology to one of…
What is Quality Score and how does it impact my advertising?
In the competitive world of digital advertising, success often hinges on your ability to not just reach your target audience,…
#NottmDigital: Main Stage round-up
We had the best time at this year’s Nottingham Digital Summit. It was great to see so many digital marketers…
More often than not, the success of your paid social campaigns relies on the quality and effectiveness of your creatives.…
Exploring the potential impact of Apple Vision Pro: predictions for the future of digital marketing
The world of marketing is no stranger to the transformative power of generative AI. And with the introduction of the…
The art of not being forgotten: a guide to dynamic remarketing
Remarketing is a technique that involves displaying targeted ads to users who have previously interacted with your website. Dynamic remarketing…
Dynamic search ads: the only guide you’ll need
In today's digital age, businesses are always looking for new ways to reach their target audience. Dynamic search ads (DSAs)…
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