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Paid Search (PPC)

A guide to getting started with Google Demand Gen campaigns

What is Google Demand Gen? Google Ads Demand Gen campaigns are a great way to leverage AI within your paid…

Advertising

The Psychology of Ad Clicks: Understanding Consumer Behaviour in Paid Advertising

Every brand, in some capacity, is running digital ads, meaning standing out amongst your competitors is harder than ever. What…

Advertising

A blueprint for advertising an app

In today's world, where smartphones have become an indispensable part of our lives, the demand for mobile apps is skyrocketing.…

Advertising

Navigating the shift from precision to prediction in marketing measurement

The imminent deprecation of third-party cookies, coupled with increasing privacy regulations and fragmented media consumption, is significantly altering the foundation…

Digital Strategy

February 2024: digital trends report

2024 is already predicted to be a year with so many changes and challenges for marketers to navigate - and…

Advertising

Advertising in the charity sector

A robust advertising strategy is essential for any company looking to increase demand and grow their business. However, budgets can…

Advertising

The future of search and the impact on ads

The future of search today is typically split into two parts. Typical search - or search as we know it…

Paid Search (PPC)

From attribution to experimentation: PPC measurement in 2024 and beyond

As a result of the macroeconomic headwinds facing many businesses and general economic uncertainty in most markets, marketers have experienced…

SaaS

Account-based marketing (ABM) for SaaS

In the rapidly evolving landscape of the Software as a Service (SaaS) sector, marketers are constantly seeking innovative strategies to…

Digital Strategy

January 2024: digital trends report

As we emerge from the cheesy, chocolate-y, Baileys-filled haze of Christmas time, we’re returning to our desks with a bit…

Advertising

An idiot’s guide to testing in paid advertising

In the fast-paced world of paid advertising, success stories are often born out of meticulous testing and optimisation. In this…

eBooks + Downloadable Content

December 2023: digital trends

2024 is just around the corner and with high-inflation still looming and budget cuts being made, you need to be…

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