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Transformational results that prove success

Search Engine Optimisation (SEO) is the set of processes and techniques used to improve your website’s visibility in search engines like Google and Bing. Our SEO campaigns are proven to get more prospective customers to discover your business, increase traffic to your website, and ultimately make your business more successful.

Hallam is an emerging force in the UK digital marketing sector with a strong track record and SEO industry awards to prove success. Located in Nottingham and London, we are a strategy-led agency that shows businesses how to thrive in a digital world.

Investing in an SEO agency that knows its stuff is a long-term, cost-effective marketing strategy that will enable you to achieve your business objectives now and in the future. With your customers transitioning to digital faster than ever, and the evolving nature of search engine algorithms, you need a partner with specialist experience.

That’s where we come in – our experienced team of 53 multidisciplinary experts have the technical knowledge, strategic planning, automation and cross-team collaboration that you just can’t acquire with an in-house marketing team or even most agencies. Our 20 years of agency experience has allowed us to build a bank of proven results in a huge range of sectors.

Our experts understand a successful SEO strategy is built in line with your business goals. We create bespoke SEO strategies based on our knowledge of your business, your sector and our digital expertise – all underpinned with integrated business data to prove our effectiveness. 

Whether you are starting local or targeting national visibility, e-commerce or lead generation, B2B or B2C – we can help your business. Get in touch with a member of our team today.

Industry recognition

Our SEO services

Put simply, we’re experts at what we do. We provide a wide range of SEO services, and are always evolving to keep on top of emerging trends, so that we can deliver the best results for you. Our SEO expertise includes:

Ecommerce SEO

Create a great online shopping experience that gets your best products seen and sold with an intelligent ecommerce SEO strategy.

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International SEO

Global success requires an international SEO strategy. We’ll take your business to the next level.

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Local SEO

Your SEO strategy needs to focus on attracting the right audience. If you run a local business, we’ll make sure you’re found by the right people, in the right area.

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App store optimisation

Our experts will make sure your app is found in search results and that it delivers results for you.

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Beyond Foundational SEO

Our technical expertise means we are able to introduce automation into our SEO activities, freeing our consultants up from repeatable, time-consuming tasks so they can focus on providing you with high-level strategic consultancy. Our technical teams use Python scripting and develop tools to help us achieve better results for our clients. We also provide an integrated approach to SEO, working closely with the paid media content, social, creative and digital PR teams to execute unified, cross-channel strategies to enable our clients to achieve their business objectives.

Our approach to SEO

SEO is known as a fast-moving and competitive industry. Many of your competitors will have already invested in an SEO agency or in-house experts to rival you in search engines. But what gives you the edge over them? This is where our talented team of strategic SEO consultants shine brightest. With years of industry experience, we can help you navigate the increasingly complex and highly competitive search landscape.

Relevancy

Engaging copy, optimised metadata, internal linking and rich anchor text are all key aspects to the perfect page. Without these, your website won’t rank for your target keywords.

Great content is key for any successful website, we should know, we’ve been writing it for years! Our own website is built on a foundation of engaging and informative content. But what makes great content? It all starts with effective research into your industry, competitors, and customers. Understanding how they engage with your business online and what search terms they are using is essential – your content strategy needs to be grounded in this data. From here, our SEO team brings in our content team to create persuasive, keyword-focused copy that delivers to the user and search engines.

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Authority

This is perhaps the most important element of SEO as it has the greatest influence on ranking. We know Google won’t rank your website if it does not trust it. The authority of a website is based on a combination of factors, including the total number, quality (relative authority), and relevancy of inbound hyperlinks from other websites. As part of your SEO strategy, we will conduct backlink audits, gap analysis and disavow file updates. Our Digital PR and Content Marketing teams will build new, authoritative links to your website.

We recognise brand mentions and social shares play a role in building authority too. Our creative team aligns your brand with your business goals and our social team amplifies your content through a range of platforms, including Facebook, Linkedin and Twitter.

Technology

An essential foundational element of SEO – the technology used to host and serve your site on the internet can have a huge impact on organic performance. In a highly competitive digital landscape, ensuring that your website meets the technical requirements of search engines has never been more important. This is where our extensive expertise gives you an advantage over your competitors. As part of your SEO strategy, we will complete regular technical SEO audits to ensure there is nothing technical holding you back. Site speed improvements, server issues, crawl errors, website migrations – we’ve got you covered!

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Recognised SEO industry expertise

Our expert team regularly writes about the latest SEO trends for leading sites such as Search Engine Land, Search Engine Journal, The Drum and Econsultancy, while we’ve also partnered with SEMrush on various podcasts and ebooks in the past few years. As well as hosting our own events such as the Nottingham Digital Summit, our staff have been invited to speak at prestigious industry events like SMX San Jose, SMX London, Search Leeds and more.

                       

What our clients say about our SEO services

Don’t just take our word for it, we let our clients do the talking when it comes to recommending us as an agency.

The Drum Recommends database is determined entirely by verified, independent client feedback and recognises the top agencies across a wide range of categories.

The Drum Recommends Digital Awards are one of a kind in the digital marketing industry and are now one of the industry’s highest accolades.

Drum review 9.2 recommended rating

Our recent SEO work

“If you are looking for a B2B or B2C digital marketing agency, look no further. The synergy between AD and Hallam is perfect and the results have been fantastic. The best Digital Marketing Agency in the UK!”

Tom Smith – Advanced Dynamics

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“Hallam have made our life a lot easier since switching from our old agency, I had never had a positive agency experience until I spoke with them. They have both a great account manager and a more technical person on each call which means you can get a lot done. I would highly recommend them to anyone else looking for an agency”

Floris ten Nijenhuis – TalentDesk

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“The team at Hallam has the experience and practical expertise we demand, driving us forward and helping us to exceed our already ambitious targets. They understand our business goals, and we trust them as a business partner to keep us moving in the right direction.”

Mark Radley – Managing Director, Radleys

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“The key to success is a great content strategy; to ensure we are providing useful, engaging and relevant content to our customers and stakeholders. As our trusted SEO agency, Hallam has been pivotal to ensuring we achieve our goals and are prepared for the future of digital content.”

Tim Atkinson – Digital Content Manager, Nelsons

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FAQs

  • Why should I work with Hallam SEO agency?

    We’ve been doing SEO since 1999. We’ve seen it all, and have tried and tested methods to improve the organic visibility & leads for clients from all industries & sectors. With Hallam, you’re in a safe pair of hands. We’ve won The Drum Search Awards for our performance across all services, and won Google’s Premier Partner Award EMEA in 2019. Check out our case studies for more award-winning results.

  • What is different about Hallam?

    Unlike other SEO agencies who implement SEO work in isolation, we are a full-service digital agency and understand that SEO relies on all the different disciplines in order to make it a success: digital PR & link building, content marketing, brand building, user experience, and technical website performance. We develop strategies that look at the whole picture.

  • What are the typical results?

    In 2019, our clients on average saw a 36% increase in organic traffic year on year. Alongside a 17% increase in conversions. This level of growth is impressive considering organic traffic, in general, has seen a decline due to the growth of zero-click searches and decreased click-through rates from the search results pages.

  • Can you guarantee SEO results?

    We never guarantee particular rankings. And any agency that does is deceiving you. The truth is, Google is constantly updating their algorithm and there will always be uncertain fluctuations. Anyway, rankings aren’t what we should be focusing on. Instead, we aim to increase organic leads, conversions & revenue. Metrics that will have a concrete impact on your business. And we guarantee that with our expert knowledge & experience you will see significant improvements in line with agreed objectives.

  • How long does it take to start seeing results from SEO?

    SEO is a long term strategy. It can take months, and years, for efforts to fully come to fruition. However, on occasion we have seen results far more quickly. It really does depend on how competitive the search results are for your industry, and what the key elements of the strategy we need to focus on are. Technical and on-page content issues can be a much “quicker fix” than, for example, a low site authority which requires link building and Digital PR as a longer-term solution. It’s also important to remember that SEO is never “complete”. It needs to be worked on constantly in order to keep ahead of the competition.

  • What are backlinks and how do they help SEO?

    Backlinks are links from other websites back to yours. They are important for SEO as they contribute to how authoritative Google judges your website to be. Websites with strong authority (assuming the content is good and the site technically sound) generally have greater visibility in Google & increased organic traffic. However, these backlinks must be from websites that are high quality, relevant to your industry, and authoritative themselves. The focus should be on quality over quantity.

  • How do you report on progress?

    We develop a bespoke Google Data Studio dashboard for each of our clients which summarises performance across SEO, PPC, Social Media, Digital PR and any other channels agreed upon. We also provide a clear & concise commentary to point out successes and areas of improvement. We also use a project management tool that you will have access to so that you have transparency on the activities we are carrying out on a month by month basis and how these tie into the overarching strategy agreed with you to achieve your business objectives.

  • What is the process when working with Hallam?

    When you start working with us, we’ll have an initial workshop with you to understand your business objectives, targets, marketing KPIs and more. We also make it our priority to become familiar with your industry and your customers through market, competitor and keyword research. Once we have presented our strategy back to you based on the above, we get started with a 90 days plan to kickstart organic growth, regularly reporting back to you on progress, and keeping in touch with calls, monthly report meetings & quarterly account reviews. You will also be assigned an Account Manager who will be a primary point of contact to discuss progress.

  • What KPIs and metrics do you use to track progress?

    We report on SEO metrics such as rankings, organic traffic and conversions/revenue achieved via organic traffic. However, we are also able to link up to your CRM platform to directly report on metrics such as MQLs and new customer acquisitions, so that you have a greater level of visibility on the real-world success of our SEO work.

  • What innovations are unique to you?

    We base our SEO strategies on the foundations of any campaign – authority, technical excellence and relevant, high-quality content. However, our approach is more innovative than your standard SEO agency. We use automation to speed up manual tasks such as redirects to ensure we have the time to focus on the high-value activities and consultancy that will really make the difference in performance. We work alongside our expert development team to identify technical SEO issues such as slow site speeds, so you can rest assured that we have uncovered & fixed anything that could be holding your site back.

SEO training

We want our clients to become SEO experts themselves. Our comprehensive training days can include bespoke technical SEO, on-page optimisation, Google Analytics, link building training and so much more. We can hold SEO training sessions for you and your staff either at your offices or ours in Nottingham and London.

Upskilling yourself and your team members with SEO training will unlock a world of opportunities for your business online. Ultimately, we want to become your strategic partner, your trusted consultant that provides excellent training, time and time again.

We are more than just an SEO agency

Digital PR

Improving your website authority is a key part of any SEO strategy. Securing high-quality backlinks from trusted websites is paramount for the success of your website. Find out how our digital PR team can help you.

Content Marketing

Great content is the foundation of any good website. Effective content marketing can build backlinks, drive traffic to your website and improve brand awareness – all essential for SEO.

PPC

We work closely with the PPC team to break down silos between the two channels. We understand a strategic, integrated approach across organic and paid search is required to navigate an increasingly complex search landscape.

Web Design

Building a website that performs in search engines is no easy task. Our team of experts collaborate closely with our web development and creative teams at every stage of the process. We’re proud to build sites that look good and more importantly, perform.

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