Award-winning SEO agency

FAQs

• Why should I work with Hallam SEO agency?

  We’ve been in the SEO game since 1999. We’ve seen it all, and have tried and tested methods to improve the organic visibility & leads for clients from all industries & sectors. With Hallam, you’re in a safe pair of hands. We’ve won The Drum Search Awards for our performance across all services, and won Google’s Premier Partner Award EMEA in 2019. Check out our case studies for more award-winning results.

• What is different about Hallam?

  Unlike other SEO agencies who implement SEO work in isolation, we’re a full-service digital agency and understand that SEO relies on all the different disciplines in order to make it a success: digital PR & link building, content marketing, brand building, user experience, and technical website performance. We develop strategies that look at the whole picture.

• What are the typical results?

  In 2019, our clients on average saw a 36% increase in organic traffic year on year. Alongside a 17% increase in conversions. This level of growth is impressive considering organic traffic, in general, has seen a decline due to the growth of zero-click searches and decreased click-through rates from the search results pages.

• Can you guarantee SEO results?

  We never guarantee particular rankings. And any agency that does is deceiving you. The truth is, Google is constantly updating their algorithm and there will always be uncertain fluctuations. Anyway, rankings aren’t what we should be focusing on. Instead, we aim to increase organic leads, conversions & revenue. Metrics that will have a concrete impact on your business. And we guarantee that with our expert knowledge & experience you will see significant improvements in line with agreed objectives.

• How long does it take to start seeing results from SEO?

  SEO is a long-term strategy. It can take months, and years, for efforts to fully come to fruition. However, on occasion we have seen results far more quickly. It really does depend on how competitive the search results are for your industry, and what the key elements of the strategy we need to focus on are. Technical and on-page content issues can be a much “quicker fix” than, for example, a low site authority which requires link building and Digital PR as a longer-term solution. It’s also important to remember that SEO is never “complete”. It needs to be worked on constantly in order to keep ahead of the competition.

• What are backlinks and how do they help SEO?

  Backlinks are links from other websites back to yours. They are important for SEO as they contribute to how authoritative Google judges your website to be. Websites with strong authority (assuming the content is good and the site technically sound) generally have greater visibility in Google & increased organic traffic. However, these backlinks must be from websites that are high quality, relevant to your industry, and authoritative themselves. The focus should be on quality over quantity.

• How do you report on progress?

  We develop a bespoke Google Data Studio dashboard for each of our clients which summarises performance across SEO, PPC, Social Media, Digital PR and any other channels agreed upon. We also provide a clear & concise commentary to point out successes and areas of improvement. We also use a project management tool that you will have access to so that you have transparency on the activities we are carrying out on a month by month basis and how these tie into the overarching strategy agreed with you to achieve your business objectives.

• What is the process when working with Hallam?

  When you start working with us, we’ll have an initial workshop with you to understand your business objectives, targets, marketing KPIs and more. We also make it our priority to become familiar with your industry and your customers through market, competitor and keyword research. Once we have presented our strategy back to you based on the above, we get started with a 90 days plan to kickstart organic growth, regularly reporting back to you on progress, and keeping in touch with calls, monthly report meetings & quarterly account reviews. You will also be assigned an Account Manager who will be a primary point of contact to discuss progress.

• What KPIs and metrics do you use to track progress?

  We report on SEO metrics such as rankings, organic traffic and conversions/revenue achieved via organic traffic. However, we’re also able to link up to your CRM platform to directly report on metrics such as MQLs and new customer acquisitions, so that you have a greater level of visibility on the real-world success of our SEO work.

• What innovations are unique to you?

  We base our SEO strategies on the foundations of any campaign – authority, technical excellence and relevant, high-quality content. However, our approach is more innovative than your standard SEO agency. We use automation to speed up manual tasks such as redirects to ensure we have the time to focus on the high-value activities and consultancy that will really make the difference in performance. We work alongside our expert development team to identify technical SEO issues such as slow site speeds, so you can rest assured that we have uncovered & fixed anything that could be holding your site back.