Our approach to content marketing is one that harnesses specialist skills across our SEO, PR, social media, creative and development teams.
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Raleigh Bikes
Our team used a combination of search engine marketing, content marketing, conversion rate optimisation and automation to increase traffic to the Raleigh website and boost sales online.
We’ll identify your key personas, map out customer journeys at all stages of the funnel, and conduct extensive SEO research and competitor analysis.
Our content marketing team will use industry-leading tools and knowledge of your organisation to draw up shareable, informational, and entertaining content ideas, based on your objectives, and create the content if required.
We’ll make sure your content is seen by the right people on the right channels, and we’ll track key KPIs including shares, backlinks, page views and conversions.
We’ll set up a friendly call with a senior digital expert to discuss your requirements
Leverage top quality content to get results
Great content is the foundation of any good website, and if done right, it can be instrumental to your success. Meaningful storytelling can drive relevant traffic, increase brand recognition and grow your sales, as well as encourage that much sought-after customer loyalty.
Our specialists will drive your results by making sure your content is underpinned by a well-researched strategy designed to deliver exactly what your audience wants.
When you choose us as your content marketing agency, we’ll start by taking the time to gain a deep understanding of your business, and your audience.
By identifying your key personas, we can map out each of their journeys, and create tailored content strategies specific to them.
Depending on your objectives, we can develop a strategy for any or all of the four stages of the content marketing funnel:
From blog articles to outreach posts and interactive pieces, we can create content that will increase your rankings on the search engines, build links to your site, and raise brand awareness.
For people who are already aware of your brand, we’ll create content that will cause them to consider investing in you. Educational content such as whitepapers, reports, webinars and podcasts will help to position you as a thought leader, and make you stand out from competitors.
Great content marketing can result in conversions. From product demos to price sheets, spec sheets and case studies, we’ll create content that highlights the benefits of your products/services, making your target market unable to resist.
Once you’ve converted a customer, it’s crucial to encourage loyalty. Exclusive webinars, guides on increasing product/service usage and complementary services are just some of the content we can create, to keep your customers coming back for more.
When you think of content marketing, it’s so easy to just think of blog articles. Whilst we regularly create engaging articles for both SEO and outreach purposes, our talented content team can do so much more than that.
From educational whitepapers, reports and surveys, to larger pieces such as interactive maps, calculators and quizzes, to video marketing, there really is no limit to what we can create.
For large campaigns, we can split them into smaller pieces of content, so you have a continuous flow of content that your customers – and potential customers – are consuming.
We can also audit current content on your website, to identify opportunities for optimisation and outreach, to further raise your awareness and bring in customers.
Once your content is out there, we’ll work hard to push users down your marketing funnel with trigger campaigns, to improve your conversion rate. After all, we’re passionate about content and we want you to be too.
Effective and engaging content is built on a diverse range of specialisms – and so are we! We’re a full-service agency, so we’ll bring together all the key players to help bring your content marketing to life. From designers and copywriters, to SEO specialists and an expert web development team, we’ve got the people in-house to ensure you get results. Our PR team have access to a huge network of journalists to get your content placed, and have secured coverage for our clients in leading publications like The Guardian.
When you choose us as your content marketing agency, we’ll start by taking the time to gain a deep understanding of your business, and your audience.
We’ve helped hundreds of clients harness the power of content marketing.
Lots of our clients admit that they don’t know how to measure the effectiveness of content marketing – but that’s where we can help.
By using industry-leading tools, we’re able to monitor how content has performed in terms of your objectives; whether it’s raising awareness via backlinks, keyword rankings and traffic, to leads, conversions and repeat purchases.
You’ll be assigned a dedicated content consultant who will be on-hand to help, and answer any questions you may have. We’ll also send you monthly reports so you have complete visibility over your content marketing.
We’re the content agency of choice for a range of local, national and international brands, having created campaigns that have directly increased traffic, brand awareness and conversions. Will you be the next?