A Strategic Results-Oriented Approach
Successful content marketing starts with a well-researched strategy and yet this step is often overlooked, even by experienced marketers.
We will make sure you have a content marketing strategy that is geared towards creating valuable content for a well defined audience in order to achieve your business goals. Whatever sector you are in, we will pinpoint what it takes to make content work for your business.
To do this, we will identify your key personas and map out your customer journeys so we can target your ideal customer with relevant content. We’ll use competitor analysis and SEO research to identify the opportunities your business can take advantage of.
We will also carry out an audit of any existing content you may have in order to identify clear actions we can take to optimise it.
We’ll then bring the strategy to life through content ideation. Finally, we’ll put together an editorial calendar to keep you on track and make sure you are producing content consistently, so you send the right signals to search engines.
Professionally Written and Designed Content
We have writers qualified to write engaging copy on topics ranging from manufacturing and ecommerce to the life sciences.
Their experience working in communication roles such as journalism and PR means they know how to tell a compelling story from dry facts and data. Whether you need a pithy thought leadership blog, or more in-depth content, like a guide or white paper, we can deliver.
Not only is our content well researched, it is also structured so it is web friendly, persuasive and action-orientated.
Our team of talented designers will bring your copy to life by presenting it in the most appropriate compelling format – whether that’s an infographic or an interactive piece. If video is best for you, we can do that too.
Our UX team and web developers will make sure the content works across a range of devices from mobile to desktop.
Your Content Seen by the Right People
Even the best content can fail to deliver if it isn’t backed by a well thought out promotion strategy.
That’s why our digital PR specialists are an integral part of our content marketing team. They have extensive experience of dealing with the media and have contacts at a range of online publications. They will make sure the great content we produce for you is picked up by publications relevant to your target audience.
We also have social media and email marketing experts who will make sure your content reaches the people it will resonate with the most.
A Science-Backed Approach
To unlock the full potential of content marketing, creativity needs to be complemented by scientific methods.
It’s not enough for your content to simply look great, it needs to be backed by data that shows it has what it takes to perform well. That’s why we always use data to test our content ideas throughout their life cycle.
Industry-leading tools like Buzzsumo and AhRefs help us make data-backed decisions about which ideas are most likely to gain traction. While techniques like Conversion Rate Optimisation (CRO) enable us to test the most effective messaging to use to drive action.
We measure key performance indicators like page views, backlinks and shares using tools like Google Analytics. We then use the insights we gain from the data we gather to optimise your content so you get a solid return on investment.
