Paid Media Consulting
Be the cutting edge.
The world of paid advertising is constantly evolving, with changes occurring almost daily. Keeping up with these changes can be challenging. By working with Hallam, you’ll benefit from an entire team dedicated to keeping you at the cutting edge of paid media.
Our consulting services
Expert paid media consulting and support from Hallam, specifically created to help marketing teams like yours maximise effectiveness, learn new skills and improve campaign performance.
Paid media training
Improve your knowledge of advertising theory, and how to manage campaigns across major ad networks.
Audits
In-depth audits and reviews of your paid media activity from experienced, highly qualified Hallam experts, at a fraction of the cost of a full Paid Media Management contract.
Recommendations
Actionable, proactive recommendations every month on how better to structure campaigns and optimise your media spend.
On-demand access
On-demand access to Hallam experts and creatives to support in your delivery of paid media campaigns.
Advanced reporting
Monthly performance reporting and analysis, quality control and testing of campaign performance.
Access to Google Premier Partner benefits
Access Google Premier Partner benefits such as exclusive product access, data, insights and events.
Let’s take the first step. We’re ready.
An award-winning paid media partner
Our work with clients has won awards from industry-recognised organisations across the paid media landscape.
Hey, Google ❤️
Hallam is recognised by Google as a top-performing digital marketing agency across the globe, and in the top 3% of all UK agencies.
That means you’re safe in the hands of one of the world’s best media agencies. We’re leading experts in all areas of Google advertising including Google Ads, Shopping, Display, YouTube and more. Some things are just meant to be.
How we work, works
We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.
Latest PPC articles
Read about industry trends, news and opinions from our PPC experts.
Let’s take the first step. We’re ready.
A leading European paid media agency
We’ve been at the forefront of digital marketing since 2000. Today, we are a Google Premier Partner agency, recognised by Google as being in the top 3% of all digital marketing agencies for Paid Media.
Access to experts
Our Paid Media consultants are experts in their field, with many years’ experience of managing successful campaigns. They have a deep understanding of the different advertising platforms, such as Google Ads and Facebook Ads, and are adept at helping businesses optimise campaigns to get the best possible results.
Managing a paid advertising campaign can be time-consuming, especially for businesses with limited resources. Working with our Paid Media consultants can free up time and resources, allowing you to focus on other areas of your business.
An experienced team
Hallam’s Paid Media team has a proven track record for delivering award winning work in a vast range of industries. With client budgets active across over 20 different Paid Advertising platforms, we’ve got experience running all types of activity.
Always learning
What sets us apart from our competitors is our relentless focus on innovation and staying ahead of the curve. We constantly analyse industry trends and explore new technologies to ensure our strategies are always at the cutting edge of digital advertising. Our team of experts is equipped with the latest tools and techniques to drive maximum ROI for our clients. We don’t just follow best practices, we create them. Trust us to help you take your Paid Media to the next level.
Our approach to Paid Media Consulting
When it comes to supporting your Paid Media, we have a tried-and-tested approach to ensure your efforts are rewarded with success.
Data driven
Data analysis is a critical aspect of paid media. It allows you to identify areas of opportunity and optimisation for your campaigns. By leveraging data insights, our team will help you to ensure that you’re getting the absolute most from every penny spent.
Training and support
We’ll work directly with you to help your team become experts in building, managing and optimising Paid Media activity – Our training covers everything from setting up ad campaigns to analysing performance metrics and making data-driven decisions. We equip you with the knowledge and skills to drive results for your business.
Strategy setting
Our team will identify the target audience, select the most effective channels, and set key performance indicators to measure success. We’ll manage the day-to-day operations and execute campaigns to drive results for your business.
We’re more than a PPC agency.
Working with Hallam means exposure to all areas of digital, whether that’s advertising, brand or website design.
Experience
Create genuinely intuitive experiences for your customers and drive conversions at scale through effective UX design.
Brand
Your brand demands to be heard. From strategy to design, we’ll help you win hearts and minds when you’re not in the room.
Web design
We combine deep expertise in SEO, Strategy and UX to build high-speed, accessible sites that create a lasting impression and get results.
SEO
We combine technical expertise, content and user experience to create and deliver SEO strategies that deliver results and grow profits.
Recognised industry expertise
Our experts regularly contribute to the most important conversations happening in marketing today — we’re helping to lead the conversation in marketing. You’ll find our voice featured in articles on The Drum, Search Engine Land, Search Engine Journal, Econsultancy, State of Digital and many more places.
We also speak at conferences and events such as Google Live, SMX, SEO Brighton, Nottingham Digital Summit and various Google events.
You’re in safe hands.
Frequently asked questions
What is Paid Media?
Paid media is a component of digital marketing that involves paying for ad placements on various platforms to promote your brand, products or services.
What are the different types of paid media?
Paid Media is an umbrella term that covers all paid advertising activity; commonly including; Paid Search, Paid Social, Programmatic, Display and Video.
Why should I use Paid Media?
Paid media is essential for revenue growth and brand awareness for online businesses. It helps to reach a larger audience, increase website traffic, and generate leads.
How much does Paid Media advertising cost?
The cost of paid media advertising varies depending on factors such as the platform, targeting options and competition. Advertisers typically set a budget and bid for ad placements based on their desired audience and goals.
How do you measure the success of a Paid Media campaign?
Success of a paid media campaign can be measured through metrics such as click-through rates, conversion rates and return on investment.
