In exchange for a small fee, Google Shopping will display your product directly in the search results for terms relevant to your brand.
How does Google Shopping Work?
Let’s say you sell red dresses. Google Shopping can display your products in the search results for the term “red dresses.”
It sounds simple, but this system offers one major benefit that makes it indispensable: as well as your products, it also displays your prices.
Why Does This Matter?
People who shop online are constantly looking for the best deals. So if your prices are lower than those of your competitors, Google Shopping can give you a significant edge.
After all, why would prospects buy from your competitors when they can get a better deal from you?
An Impressive ROI for a Small Fee.
Like AdWords, Google’s shopping service works on a pay per click model. However, the cost of a click on Google Shopping is considerably lower than it is on AdWords. This means that it can deliver a much higher ROI.
But Google Shopping isn’t intended to act as your main paid search channel.
If you rely solely on Google’s shopping service for your paid search strategy, you’re unlikely to see much results.
So if you want to ensure that your products and your prices are seen by as many potential customers as possible, it’s best to approach Google Shopping as part of your overall paid search property.
Please note that Google Shopping is only available to ecommerce businesses – that is, businesses that sell products online as opposed to services.
Why Work With Hallam?
You Get to Benefit From Our Business Experience
We’ve received many glowing testimonials from many happy clients. We see this as proof that our techniques work.
We Keep Up To Date So You Don’t Fall Behind
In the ever changing world of ecommerce, what worked yesterday may not work tomorrow. But we’re committed to always staying ahead of the game.
Team Hallam is always learning new things, and nothing makes us happier than applying what we’ve learned.
You Can Talk To Us Whenever You Need To
If you ever want to discuss any aspect of your ecommerce strategy, your own dedicated digital marketing specialist will always be a phone call away.
We’ll also keep you updated with detailed monthly reports, so you’ll always know exactly what’s going on.