Overwatch
Hallam, to the rescue.
A Paid Media Consultancy and Support service specifically designed to help your in-house teams stay on top of trends, learn new skills and improve performance while remaining in control of campaigns across all channels.
Some things are meant to stay at home.
We know that you can’t just hand control of everything to an agency. A growing brand like yours must remain in control of campaign management, budget spend and performance.
But how do you know what you don’t know?
Complexity keeps growing, but the headcount doesn’t.
Paid Media is one of the fastest-moving parts of marketing, with automation, privacy and other factors adding more complexity and risk every single day. We know how difficult it can be for in-house marketing teams to stay on top of new trends whilst maximising profit and campaign performance.
How do you keep up?
Introducing: Overwatch
Expert Paid Media consulting and support from Hallam, specifically created to help marketing teams like yours maximise effectiveness, learn new skills and improve campaign performance.
Paid media training
Improve your knowledge of advertising theory, and how to manage campaigns across major ad networks.
Audits
In-depth audits and reviews of your paid media activity from experienced, highly qualified Hallam experts, at a fraction of the cost of a full Paid Media Management contract.
Recommendations
Actionable, proactive recommendations every month on how better to structure campaigns and optimise your media spend.
On-demand access
On-demand access to Hallam experts and creatives to support in your delivery of paid media campaigns.
Advanced reporting
Monthly performance reporting and analysis, quality control and testing of campaign performance.
Access to Google Premier Partner benefits
Access Google Premier Partner benefits such as exclusive product access, data, insights and events.
Let’s take the first step. We’re ready.
The best integrated search agency in Europe and the world.
How we work, works
We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.
Latest articles
Read about industry trends, news and opinions from our experts.
Let’s take the first step. We’re ready.
We’re more than a digital agency.
We have the capability to execute all the key services you need to turn strategy into action, and stay ahead of competitors.
SEO
We combine technical expertise, content and user experience to create and deliver SEO strategies that deliver results and grow profits.
Brand
Your brand demands to be heard. From strategy to design, we’ll help you win hearts and minds when you’re not in the room.
Experience
Create genuinely intuitive experiences for your customers and drive conversions at scale through effective UX design.
Web design
We combine deep expertise in SEO, Strategy and UX to build high-speed, accessible sites that create a lasting impression and get results.
Recognised industry expertise
Our experts regularly contribute to the most important conversations happening in marketing today — we’re helping to lead the conversation in marketing. You’ll find our voice featured in articles on The Drum, Search Engine Land, Search Engine Journal, Econsultancy, State of Digital and many more places.
We also speak at conferences and events such as Google Live, SMX, SEO Brighton, Nottingham Digital Summit and various Google events.
You’re in safe hands.
Frequently asked questions
Why do I need paid media consultancy?
Our paid media consultancy and support service is a valuable resource for organisations looking to maximise the performance of their paid media campaigns. By providing expertise, guidance and training, we can help your in-house teams stay ahead of the curve and achieve their marketing objective
Who will I be working with?
You’ll have access to a team of experts with deep knowledge and experience in the field of paid media. These experts will work closely with your in-house teams to identify areas for improvement, develop and implement strategies, and monitor and optimise campaigns across all channels.
What do I have to gain from Overwatch?
One of the key benefits of Overwatch is that it allows organisations to retain control of their campaigns, while still benefiting from the expertise of our consultants. This means that in-house teams can maintain their autonomy and decision-making authority, while receiving the support they need to achieve their goals.
