How Hallam is helping clients to navigate the COVID-19 pandemic.

The social media agency for brands that want to cut through the noise

Social media is a range of websites and apps that allow individuals, communities, and businesses to share content with each other and engage in social networking. As a marketing channel, social media is a highly effective way to elevate your brand and drive new business. It’s one of the best ways to grow and engage with your audience – it’s where potential customers spend their time and often where they make their decisions, so you can’t afford to be absent.

We’re an innovative social media agency based in Nottingham and London, helping UK businesses like yours to thrive in the digital world. With over 20 years of agency experience and exceptional results to boot, we can provide the kind of in-depth knowledge, collaboration and strategic planning that go beyond in-house capabilities.

As an award-winning social media agency, we provide strategic consultancy and management for all aspects of social media for businesses. Equipped with extensive experience in all the major platforms, including Facebook, LinkedIn, Twitter and Instagram; we know how to get you in front of the people who matter.

Putting your business goals first, we create highly effective social media campaigns and communities to ensure that your online activity is tailored to achieving marketing KPIs – contributing directly to the success of your business online.   

Finding the right social media agency can be tough. As your trusted partner, we’re here to make the decision-making process a lot simpler. Whether you’re taking your first steps into social media or you’re more experienced and looking to gain an edge over your competitors, we’re here to guide you to success.

Get in touch to speak to one of our specialists today.

Industry recognition

Our social media services

Social media marketing is comprised of many different specialisms, each of which plays an essential role in overall digital success. Depending on your business objectives, we can incorporate any or all of the following:

Social media reporting

Providing you with a clear, bespoke reporting dashboard, so you know exactly what return on investment you’re getting from your social media activity.

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Social media communities

The creation and management of an owned space on social media, often separate from the branded accounts. Dedicated to a relevant and engaged audience that can be influenced using a range of content formats.

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Social media listening

Monitoring social media activity across the internet, to not only tell you what people are saying about your brand online, but also to help you understand why the conversation is happening. Giving you the consumer confidence to make internal business decisions.

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Social media consultancy

Want a social media specialist on speed dial? We’ll build a relationship with your in-house social media team, providing best practice advice and expertise to help improve performance, strategy, and reporting.

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A holistic approach

Social media is the perfect tool for gaining a better understanding of your audience, and a clearer idea of what they want and expect from your business. Truly effective social media marketing cannot be completed in isolation from other digital channels. This is why we take a holistic approach to social media, integrating it with all aspects of marketing – something we can do completely in-house. We work with our Content Marketing teams to craft compelling content and storytelling narratives your audience will relate to. We pair this with brilliantly designed assets from our Creative team, who are experts in using the power of branding, visual design and videography to make connections in the social space. 

We’ll also work closely with our SEO specialists to amplify your best content and drive relevant traffic to your website.

Our approach to social media

The world of social media moves quickly, so your social media activity needs to be agile, strategic and data-driven. With our approach, it all starts with a business objective – be it brand awareness, lead generation or online sales. Once we’ve determined this, our team of experts will create a bespoke social media strategy for your account. This means working with you to select the most effective platforms and activities to reach your audience and ultimately fulfil your objective.

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Solid relationships with the major platforms

As a leading social media agency, we have established relationships and regular communications with all the major channels, including Facebook, LinkedIn, Instagram, Twitter, Snapchat, TikTok and Pinterest. Our team of experts regularly visit HQs and work hard to nurture these relationships. 

This direct link means that we get insider info into best practices and new innovations, as well as access to data that we can use to inform and optimise your campaigns. 

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Always bespoke to your audience

When you truly understand your audience, your influencing power skyrockets. We get to the core of your audience’s needs using industry tools to research the types of content they interact with and where they spend their time online. This allows us to build content into our campaigns that we know your audience wants. We’ll also use our findings to extend your reach beyond your normal audience and remarket to people who have interacted with your content in the past.  

The key thing is that our activity is always bespoke to your audience – we’ll never use a one-size-fits-all approach or copy and paste templates like other agencies. 

 

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Fusing the creative and the experience

As industry experts, we know it’s not enough to simply have some good-looking assets and nice copy in your inventory. What’s just as important is understanding how and when people are exposed to your content. Our creative team design assets that will influence your customers’ decision making and drive action further down the funnel. 

Ultimately, we build strategies that blend the creative with the experience by producing content that connects with your audience on an emotional level.

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Our recent social media work

Hallam has been an invaluable member of our campaign team. They have delivered above and beyond what we expected from a social media agency, and are an absolute joy to work with.

Rikke Hennum – Campaign Coordinator, The United Nations Free & Equal Campaign

 

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 “We couldn’t be happier with the quality of results-driven by the Cadent Hero campaign. Hallam’s team of experts enabled us to bring our brand to life to a targeted demographic of customers within our network. This led to over 15 million impressions on Facebook and over 4 million video views in total!”

Lindsay Shell – Cadent Gas

 

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“Hallam’s expertise, strategy and communication has exceeded all of my expectations, and they have demonstrated a genuine interest in the business and helping us to thrive. I am very pleased with the remarkable achievements made so far and look forward to seeing what successes the next year brings.”

Tim Zinsaz – Internet Reptile

 

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“Hallam takes time to learn and understand the business, our objectives and size of opportunity before putting realistic proposals together that we can easily digest and deliver against them.”

Garrick Abrahamson – Antalis

 

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What our clients say about our social media services

When it comes to our results, we like to let our clients do the talking. Just take a look at our ratings on The Drum Recommends’ database. 

They’re determined entirely on the independent feedback of our clients and put us as one of the most recommended digital agencies in the country. 

Drum review 9.2 recommended rating

Recognised social media industry expertise

Our team of experts are prominent figures in the social media scene and frequently feature at renowned industry events. As well as our own Nottingham Digital Summit, our experts have spoken at local events such as Drink:// Digital and Business Networking, as well as large-scale events in London like DataSine and DigiMarcon. Members of the team have also been invited to host a series of lectures at Nottingham Trent University. 

Our specialists are regular contributors to leading sites such as Wordstream, Social Media Examiner and The Drum and have built impressive personal social accounts that gain interaction and engagement on a daily basis. 

nottingham digital summit        datasine logo  digimarcon logo              wordstream-logo The Drum Logo

FAQs

  • Why should I work with Hallam social media agency?

    We’re an award-winning agency with years of experience helping businesses to improve their brand awareness and create long-lasting relationships with their customers online. Take a look at our case studies for more of our work.

  • What is different about Hallam?

    As a full-service digital agency, we know that successful social media relies on a range of disciplines, which is why we work closely with other departments, from content marketing to digital PR, and creative to SEO, building an integrated approach for maximum results.

  • Can you guarantee success on social media?

    Success looks different to everyone. We’ll report your social media activity in line with your marketing goals by focusing on the correct metrics, and not wasting time with the vanity metrics that don’t bring success. This allows us to optimise your campaigns based on real data.

  • How often should I post on social media?

    When regularly sharing content, you want to make sure that you’re posting enough to keep your audience interested and engaged, but not too much that they’ll be overwhelmed. However, there is no magic formula to determine how often you should be posting, it’s all about consistently sharing a variety of high-quality content that meets your objectives.

  • Which social media platforms should my business be active on?

    Which platforms you choose depends entirely on your business, along with your target audience and where they choose to spend their time online. Decide on which platforms make the most sense for you, your business and your customers. 

    • Facebook remains one of the most popular platforms for businesses and is the perfect place to create conversations with your customers and to target specific audiences.
    • Twitter offers a unique way to connect with journalists, influencers and news outlets while also allowing you to connect with your audience and join in with trending conversations.
    • As a professional networking site, if you’re a B2B business especially, you need to have a presence on LinkedIn. All business owners should have an active profile, while company pages help to highlight any news or blog articles. You should also aim to get your employees on board by sharing relevant articles, company news or industry advice from their own profiles.
    • Particularly popular with a younger demographic, Instagram offers the perfect place to boost your businesses visibility, showcase your products or services and to cement your brand identity.
  • What metrics do you focus on and how do you measure ROI on social media?

    It’s not enough to simply focus on follower growth or likes in order to measure your success or ROI. Instead, you’ll need to first determine your KPIs to decide how to measure success. For example, if you were looking to build awareness, we would look to improve the number of impressions and reach, while, for those looking to improve their revenue, sales or sign-ups would then be the ultimate goal.

  • How do you know what to post on social media?

    Knowing what to post on social media channels comes down to truly understanding your audience  – what they’re interested in, what types of content they interact with most and what conversations they’re having online. At Hallam, we spend time looking into the analytics of your social media accounts and testing a variety of content to determine what your audience engages with the most. We also stay up to date on the latest trends and content ideas to ensure that we’re keeping your audience interested.

  • Does social media work for B2B?

    Like any other marketing activity, it’s about making most of the channel. Social media can be a very effective marketing method for B2B when done properly and with the right motivation. By fully understanding your target audience and their needs, you can build a community with these key decision-makers and bring them on board as brand advocates.

  • How does social media work for B2C business?

    B2C marketing is all about connecting your audience with the correct solution for a problem they might have. It’s about matching the right channel with the right product or service, to create an influential piece of content to persuade your consumer to purchase.

  • How does social media impact SEO?

    Social media is geared towards content sharing, and content sharing can drive traffic to your website and help to boost your SEO. A strong social media following can boost the rankings of your local SEO and your social media profiles in Google.

Social media training

It’s not just about doing the work and leaving you in the dark. It’s about bringing you on the journey with us, so you can become experts yourselves. We offer a range of social media training sessions for your in-house teams, designed to help you put your strategy into practice. Totally bespoke and at your pace, it’s a learning experience geared towards you. 

Above all, we’re here to act as your strategic partner. Our goal is to provide you with relevant, useful training as and when you need it, so you can effectively upskill your team and open up a whole host of new opportunities.  

We are more than just a social media agency

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Content Marketing

A successful social media strategy is fuelled by great content. Our campaigns put engaging, consumable content at their core. Written and designed specifically to meet your KPIs and goals, be it brand awareness, shares, or driving traffic to your website.

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Creative

Striking assets are an essential part of a strong campaign. We work closely with our team of talented creatives to produce high-impact visuals and videos that demand attention and ooze shareability. 

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PPC

The most successful social media strategies are those that combine the power of both organic and paid social media. We work alongside our PPC team to reinforce key messages, reach more targeted audiences, improve awareness and maximise your online presence.

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Insights

Your strategy is only as good as the data behind it. That’s why we not only use rich, data-driven insights to steer the direction of our work, but constantly analyse the data throughout so we can tweak things in real-time according to performance. 

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Take the first step to helping your business thrive online

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