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Our social media services

Organic social media is a highly effective way to elevate your brand and drive new business. Grow and engage with your audience with social media, which is where potential customers spend a lot of their time and often where they make their decisions, so you can’t afford to be absent.

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The best integrated search agency in Europe and the world.

Global search awards winner 2023
European Search Awards 2023 Winner
European Search Awards winner 2022

How we work, works

We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.

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Strategic social media that drives business goals

The world of social media can be overwhelming, and it can be hard to stay on top of an ever-evolving digital marketing landscape. That’s where the social media marketing experts at Hallam come in. We can accurately represent your brand and propel business growth through social channels.

Your brand’s voice, heard.

We empower teams to deliver organic social media activity aligned with your brand’s identity. Starting with defining your brand’s social voice and using it to express the right message, to the right audience, on the right platforms. We identify content pillars which best deliver your core values and drive overarching business objectives. Creating value-focused content to increase brand awareness and build those all-important active and engaged social media communities.

Driven by social media. United in digital marketing.

At Hallam, we take a unified approach to marketing. Your social media efforts and activity are a part of a much bigger picture. That’s why you’ll get a holistic team representing different functions across the agency – including strategy, paid media, creative, SEO and data and insights – so you have all the expert support to deliver joined-up social media campaigns successfully.

Expertise to help you succeed

Our social media services are specifically designed to guide and support in-house teams to navigate the channel and grow their brand. Our experienced specialists use their extensive knowledge and expertise to provide objectives, meaning and direction to your social media efforts. We provide the guidance and encouragement you need to thrive on social media.

Our approach to organic social media

The world of social media moves quickly, so your social media activity needs to be agile, strategic and data-driven. With our approach, it all starts with a business goal – be it brand awareness, audience growth or social engagement. We work with you to select the most effective platforms and activities to reach your audience and ultimately fulfil your objective.

Always bespoke to your audience

When you truly understand your audience, your influencing power skyrockets. We get to the core of your audience’s needs by researching the types of social content they interact with and how they spend their time on social media platforms, allowing us to build content into our campaigns that we know your audience wants. The key thing is that our activity is always bespoke to your audience – we’ll never use a one-size-fits-all approach or copy-and-paste templates.

The power’s in the creative

While our social media specialists deliver industry-leading strategy and best practices, innovation is led by our creative team; producing content that truly connects with your audience. Whether we’re provoking reactions, pulling emotional strings or providing unique insights, we produce social media content to engage your followers on a human level.

Experience is everything

As industry experts, we know it’s not enough to simply have some good-looking assets and nice copy in your inventory. What’s just as important is understanding how and when people are exposed to your content and, most importantly, how they interact with it. Our creative and UX teams work together to design assets that influence customer decision making and drive action further down the funnel.

Partnering with paid activity

Build on your organic success by partnering it with paid social activity. The power in syncing organic social media efforts with paid social media activity is unmistakably strong. Feel the force with joined up social media marketing campaigns.

More than a social media agency.

Truly effective social media marketing cannot be completed in isolation from other digital channels. This is why we take a holistic approach to social media, integrating it with all aspects of marketing.

Recognised industry expertise

Our experts regularly contribute to the most important conversations happening in marketing today — we’re helping to lead the conversation in marketing. You’ll find our voice featured in articles on The Drum, Search Engine Land, Search Engine Journal, Econsultancy, State of Digital and many more places.

We also speak at conferences and events such as Google Live, SMX, SEO Brighton, Nottingham Digital Summit and various Google events.

You’re in safe hands.

Frequently asked questions

What makes Hallam different from other social media agencies?

We’re an award-winning agency with years of experience helping businesses to improve their brand awareness and create long-lasting relationships with their customers online. As a full-service digital agency, we know that successful social media relies on a range of disciplines, which is why we work closely with other departments. From content marketing and digital PR, to creative and SEO, we build an integrated approach for maximum results.

What is the difference between paid and organic social media?

Simply put, organic social media is the activity on a brand’s social channels which is posted directly without advertising spend or paid boosting. In essence, the posts are free. Whereas paid social media is backed by an advertising budget – targeted to reach those in your audience demographic. With organic social you are talking to those individuals who already follow you.

What are the benefits of organic social media?

As an essentially-free digital marketing channel, organic social media allows a brand creative freedom, an area for experimentation and even testing. Some benefits of organic Social Media include:

  • Brand building and awareness
  • Brand values and aesthetics
  • Driving key sales messages
  • Building your brand community and growing your audience
  • Sharing industry authority and expertise
  • Providing customer service
  • Encourage web traffic and assist conversions
How do you measure organic social media success?

Organic social media is about brand building and delivering value to an audience which already exists. Admittedly, measuring its success can be tricky, as output is often more qualitative or subjective in nature. That being said, there are metrics that give a good indication of the success of your organic social media activity, including reach and impressions, engagement and audience growth.

How does social media impact SEO?

Organic social media is geared towards content sharing which, in turn, drives traffic to your website and helps to improve your SEO. A strong social media following can also boost keyword rankings, website authority and your social media profiles on search engines results pages. There is also more and more evidence to support the concept that search engines are placing increasing importance on social media profiles and activity, adapting their results to reflect this.

Let’s thrive together.

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