Team Hallam’s 2021 Social Media Content Calendar

Posted on 16/12/2020 by Hannah Tomaszewski

Successful social media campaigns demand great organisation and planning. Get your copy of our customisable social media calendar, and start using it today to build timely and relevant campaigns.

Don’t you love a good planning session at the beginning of the year? Our social media specialists have put together a customisable content calendar to make it easier for you to plan and visualise your campaigns, making sure the right content goes out at the right time, on the right network.

Download your social media content calendar

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Benefits of using a social media calendar

Planning ahead can guarantee that your social media activity integrates with the rest of your marketing activities and you take a proactive stance to important dates coming up.

We recommend adapting your social posts to each network and audience, and planning out your posts ahead can ensure users have a consistent experience on your social pages. A calendar can ensure that the right tone of voice and content is used on different networks.

This way, social media can have a real positive impact on your marketing campaigns and help you reach your objectives. It will also help you to avoid classic embarrassing situations like this one:

McDonald's Twitter fail

Benefits of using a social media calendar:

  • You’ll be more organised
  • It’ll ensure you post regular updates and content
  • You’ll make a connection between all the social media platforms you use so you have a consistent message
  • You’ll create maximum interaction and engagement through updates and promotions that tie in with holidays or events
  • You’ll prevent writer’s block
  • It’ll save you time

This is the sixth year we’ve produced a customisable editorial calendar for our readers.

Contains features such as:

  • Twitter character counter
  • Tweet length alert
  • Allows you to plan your messages across four platforms – Twitter, Facebook, LinkedIn and Instagram
  • National and international holidays with their official hashtags – all updated for 2021

This can be customised to suit your business. For example, you may want to remove the Instagram columns and insert Pinterest for example.

Your FREE social media content calendar

At Hallam, we want to make your life as easy as possible, so we’ve created a content calendar for you so you can get started planning straight away. Download below and enjoy!

Download your social media content calendar

  • This field is for validation purposes and should be left unchanged.


How to use our social media content calendar

Make sure you have a clear plan of action:

  1. Decide what you want to promote, e.g. a product launch, an event, an achievement, advice
  2. Decide when you want to promote your content, and on which networks
  3. Prepare your content, e.g. copy, image, video, link
  4. Prepare any pages that your social posts link through to, e.g. landing pages
  5. Populate your content calendar
  6. Check your results against your targets and make adjustments if necessary

Using a social media content calendar this way allows you to plan your content months in advance, have multiple team members work on your content (increased accountability) and review it anytime.

If you need help with your social media don't hesitate to contact us.

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Team Hallam’s 2021 Social Media Content Calendar

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