Hallam’s 2023 social media content calendar

Posted on 20/12/2022 by Jacqueline Martin

Successful social media campaigns demand great organisation and planning. Get your copy of our customisable social media calendar, and start using it today to visualise and plan campaigns.

Our social media and PR calendar is returning for the eighth year in a row – and with brand new look! Our specialists have compiled all the information you need to build timely and relevant campaigns in 2023 and make sure that the right content goes out at the right time, for the right channel. social calendar for january

Download your social media content calendar

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Benefits of using a social media calendar

Regardless of your brand, there are certain nuances in audiences across different social channels, including how they interact and the sort of content they want to see on there. We always recommend adapting your social posts to each network and audience; planning out your posts ahead can ensure users have a consistent experience on your social pages. A calendar can also ensure that the right tone of voice and content is used on different networks.

Planning ahead can guarantee that your social media activity integrates with the rest of your marketing activities and you take a proactive stance to important dates coming up.

This way, social media can have a real positive impact on your marketing campaigns and help you reach your objectives. It will also help you to avoid classic embarrassing situations like this one:

McDonald's Twitter fail

In summary:

  • You’ll be more organised
  • It’ll ensure you post regular updates and content
  • You’ll make a connection between all the social media platforms you use so you have a consistent message
  • You’ll create maximum interaction and engagement through updates and promotions that tie in with holidays or events
  • You’ll prevent writer’s block
  • It’ll save you time

Our social and PR calendar contains features such as:

  • Monthly focuses that are important to plan your content around
  • Pro-tips for each month – so you can get the most out of your content
  • National and international holidays – all updated for 2023!

The calendar can also be customised to suit your business. For example, you may want to remove certain holidays and add ones that are relevant to you.

Your FREE social media content calendar

Get started with your planning straight away. Download below and enjoy!

Download your social media content calendar

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How to use our social media and PR calendar

Make sure you have a clear plan of action:

  1. Decide what you want to promote, e.g. a product launch, an event, an achievement, advice
  2. Decide when you want to promote your content and on which networks
  3. Prepare your content, e.g. copy, image, video, link
  4. Prepare any pages that your social posts link through to, e.g. landing pages
  5. Populate your content calendar
  6. Check your results against your targets and make adjustments if necessary

Using a social media content calendar this way allows you to plan your content months in advance, have multiple team members work on your content (increased accountability) and review it anytime.


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Hallam’s 2023 social media content calendar

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