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Social Media

We’re an innovative social media marketing agency, and our team are experts in coordinating agile, strategic and data-driven social media activity. From Twitter and TikTok to LinkedIn and Insta, our social media blogs will help you navigate your way around the fast-growing number of social networks, both the leading ones and the more obscure networks where potential customers spend a lot of their time.

Digital Strategy

B2B social listening: from conversations to content marketing intelligence

In the world of B2B marketing, social listening often sits in the shadow of its more glamorous cousin, social media…

Social Media

Insights from Meta’s Reels Playbook for maximising reach and engagement

As short-form video content continues to dominate the social media landscape, Meta’s Reels feature has become a vital tool for…

Social Media

Meta Agency Summit, September 2024

I joined Hallam in 2021 as the Paid Social Lead, and was tasked with developing and expanding the agency’s offering…

Content Marketing

Going off-script: How to be authentic in a world of AI-generated content

  While the words ‘AI-generated content’ often leave a sour taste, it has allowed us to progress and adapt from…

Social Media

Can you use Meta for effective B2B paid advertising?

It’s no surprise to anyone that Meta is a powerhouse social media platform. Boasting over 3 billion monthly active users…

Social Media

Social commerce advertising: turning social media into a sales channel

The merging of shopping and social media certainly isn’t a recent development, but in the ever-changing digital sphere, the game…

Digital Strategy

November 2023: digital trends

Consumer confidence has dropped further across all five points in October, despite expectations for a slight improvement. With the cost…

Social Media

Our takeaways from LinkedIn’s Executive Circle Conference

Last week, we attended LinkedIn’s Executive Circle Conference, where we heard from leaders at LinkedIn who provided insights into what…

Ecommerce

Everything we learned from Google’s “Prepare for Peak” webinar

The peak season holds immense importance for ecommerce businesses, serving as a crucial period to maximise sales and gain a…

Events

#NottmDigital: insights from the Company Room Stage

This year’s newest third stage at the Nottingham Digital Summit boasted an impressive line-up of speakers, from TUI to Semrush…

Social Media

July 2023: digital trends report

As we move into July and summertime is well underway, it’s not just the Wimbledon players who need to be…

Social Media

Mastering creative testing on Meta, Pinterest, and LinkedIn: a step-by-step guide for paid social campaigns

More often than not, the success of your paid social campaigns relies on the quality and effectiveness of your creatives.…

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