Social Media

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eBooks + Downloadable Content

June 2023: digital marketing report

The constant need to keep up with constantly changing trends while making sure everything is ticking along can be challenging…
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Social Media

7 steps to creating an effective social media strategy

There is no doubt that, when it comes to building brand awareness, social media is key. So, why are so…
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Paid Search (PPC)

Understanding the benefits of paid social media advertising for international B2B marketing

Typically, B2B organisations neglect paid social media advertising as it can sometimes be regarded as an upper funnel channel or…
What is dark social

Social Media

What is Dark Social?

Dark Social might sound scary and frightening, but in its simplest form, it’s just a term used to explain content…
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Leadership + Finance

Meet our new Head of Organic, Carmen Dominguez

This month, we welcomed Carmen as our new Head of Organic. Bringing with her a wealth of knowledge and expertise…
report

eBooks + Downloadable Content

May 2023: digital marketing report

May is here which means we’ve got the latest scoop on what’s happening in the world of digital marketing for…
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Content Marketing

April 2023: digital marketing report

Our monthly marketing report is back: this time, we’ve combined our Strategy, Organic, and Paid Media insights all into one…

Content Marketing

Where should I be investing my social budget in 2023?

The new Rival IQ benchmarking report, that’s been eagerly anticipated by those working in social media, has officially been published.…
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Social Media

What is de-influencing? We explore TikTok’s latest trend

According to Statista, who provide global market and consumer data, the value of the global influencer marketing has more than…
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SEO

Organic round-up: March 2023

What a start to the year we’ve had. It’s certainly been busy - so busy in fact that we can’t…
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SEO

The future of digital marketing in the charity sector

The world needs charities and not-for-profits more than ever. Read this practical guide exploring how charities can be using digital…
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Digital PR

Newsjacking: a free template and practical guide

Newsjacking, which is also commonly known as Reactive PR, remains one of the best tactics for getting brands noticed.