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Paid Search (PPC)

A Google Premier Partner, we’re a leading European PPC agency and winner of a 2023 Global Search Award. We’ve created successful paid search campaigns for pretty much every kind of business.

In these blogs you’ll find valuable insights from there are shared insights from PPC experts who regularly contribute to the most important conversations, speaking at conferences and events such as Google Live, SMX and SEO Brighton.

Paid Search (PPC)

A guide to getting started with Google Demand Gen campaigns

What is Google Demand Gen? Google Ads Demand Gen campaigns are a great way to leverage AI within your paid…

Social Media

Social commerce advertising: turning social media into a sales channel

The merging of shopping and social media certainly isn’t a recent development, but in the ever-changing digital sphere, the game…

Digital Strategy

February 2024: digital trends report

2024 is already predicted to be a year with so many changes and challenges for marketers to navigate - and…

Advertising

Advertising in the charity sector

A robust advertising strategy is essential for any company looking to increase demand and grow their business. However, budgets can…

Advertising

The future of search and the impact on ads

The future of search today is typically split into two parts. Typical search - or search as we know it…

Paid Search (PPC)

From attribution to experimentation: PPC measurement in 2024 and beyond

As a result of the macroeconomic headwinds facing many businesses and general economic uncertainty in most markets, marketers have experienced…

SaaS

Account-based marketing (ABM) for SaaS

In the rapidly evolving landscape of the Software as a Service (SaaS) sector, marketers are constantly seeking innovative strategies to…

Digital Strategy

Ask the experts: 24 words for 2024 trends

We know, we get it; these days, you can’t step foot into a new year without a million ‘new year,…

Advertising

An idiot’s guide to testing in paid advertising

In the fast-paced world of paid advertising, success stories are often born out of meticulous testing and optimisation. In this…

Advertising

10 tips for maximising the outcome of your Performance Max campaign

When Google first launched Performance Max campaigns in 2021, “PMax” was the big buzzword among paid media experts. Initially, what…

Digital Strategy

Revisiting segmentation and targeting

Marketing leaders today are being asked to deliver ambitious outcomes for their companies in complex and volatile business environments. The…

News

What a year it’s been for our Paid Media team

After an award-winning year, we’re excited to announce the expansion of our Paid Media team. The expansion sees the promotion…

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