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SEO

Understanding Navboost: key insights from the recent Google API leaks

The SEO community has been digesting the recent leak of thousands of Google API documents, offering unprecedented insights into the…

Advertising

The rise of voice search

When users’ search behaviour is constantly changing, staying up to date with search technology is crucial. In recent years, the…

Advertising

Paid advertising beyond search: exploring alternative strategies for marketing success

In the ever-evolving landscape of digital marketing, search advertising remains integral to every paid media strategy, with Google remaining a…

Google

How to get started with Google Performance Max

Google Performance Max, which launched in 2021, is a powerful tool for advertisers to maximise their online presence and drive…

Paid Search (PPC)

A guide to getting started with Google Demand Gen campaigns

Google Ads Demand Gen campaigns are a great way to leverage AI within your paid media activity. Its primary objective…

Google

Key takeaways from Google I/O 2024 

Google’s annual developer conference, Google I/O, was held earlier this week, where we got an insight into how Search is…

Digital Strategy

February 2024: digital trends report

2024 is already predicted to be a year with so many changes and challenges for marketers to navigate - and…

Advertising

The future of search and the impact on ads

The future of search today is typically split into two parts. Typical search - or search as we know it…

SEO

How to learn SEO marketing: a guide for in-house marketers

SEO (search engine optimisation) is a vital skill for all in-house marketers and, while the inclusion of SEO in a…

Data + Privacy

Preparing for Google Chrome’s Cookie Replacement in 2024

After being innocently invented in 1994, the simple web cookie has gone from an invaluable web technology to one of…

Ecommerce

Everything we learned from Google’s “Prepare for Peak” webinar

The peak season holds immense importance for ecommerce businesses, serving as a crucial period to maximise sales and gain a…

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