There are so many things to remember: location, keywords, networks, adgroups, ads, bids, budgets… the list goes on. It’s surprising how many of these get overlooked, but they’re all pretty...

SEO

Are you using guest blogging as part of your SEO strategy? Take a moment because there are some things you should know.

If you haven’t done Search Engine Optimisation (SEO) before, it can seem quite daunting knowing where to start. Terms like keyword density, indexing and bounce rate can all sound rather...

This post will explore what the changes to the Ad Grants policy are from January 2018, and how they will affect charities who already use the programme, as well as...

Getting the basics right is essential when it comes to local SEO, and at the cornerstone of local SEO success is a great, fully optimised Google My Business listing. I...

While a good amount of high-quality relevant links will positively affect your rankings, a large number of backlinks from low authority and spammy domains can negatively impact your site's performance...

The main aim of a search campaign (search text ads) is to drive conversions to create profit. Conversions might be defined by the value of sales made, the number of...

Learn how to prepare your website for the Google HTTPS update in October 2017. Here I'll be covering what the update is, how you can upgrade to HTTPS, what an...

Google has refreshed the Merchant Center Feeds user interface and introduced two new feed types: Primary Feeds to submit core product data and Supplemental Feeds to allow you submit supplementary...