Google hits pause on the deprecation of third-party cookies (again)
It’s happening: Google is officially ditching its plans to phase out third-party cookies in Chrome. The topic has been subject…
Share of Model: a key metric for AI-powered search
We continue to adapt our measurement techniques to keep pace with technological advancements. From metrics such as share of voice…
Understanding Navboost: key insights from the recent Google API leaks
The SEO community has been digesting the recent leak of thousands of Google API documents, offering unprecedented insights into the…
When users’ search behaviour is constantly changing, staying up to date with search technology is crucial. In recent years, the…
Paid advertising beyond search: exploring alternative strategies for marketing success
In the ever-evolving landscape of digital marketing, search advertising remains integral to every paid media strategy, with Google remaining a…
How to get started with Google Performance Max
Google Performance Max, which launched in 2021, is a powerful tool for advertisers to maximise their online presence and drive…
A guide to getting started with Google Demand Gen campaigns
Google Ads Demand Gen campaigns are a great way to leverage AI within your paid media activity. Its primary objective…
Key takeaways from Google I/O 2024
Google’s annual developer conference, Google I/O, was held earlier this week, where we got an insight into how Search is…
February 2024: digital trends report
2024 is already predicted to be a year with so many changes and challenges for marketers to navigate - and…
The future of search and the impact on ads
The future of search today is typically split into two parts. Typical search - or search as we know it…
How to learn SEO marketing: a guide for in-house marketers
SEO (search engine optimisation) is a vital skill for all in-house marketers and, while the inclusion of SEO in a…
Preparing for Google Chrome’s Cookie Replacement in 2024
After being innocently invented in 1994, the simple web cookie has gone from an invaluable web technology to one of…
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