How to learn SEO marketing: a guide for in-house marketers
SEO (search engine optimisation) is a vital skill for all in-house marketers and, while the inclusion of SEO in a…
Preparing for Google Chrome’s Cookie Replacement in 2024
After being innocently invented in 1994, the simple web cookie has gone from an invaluable web technology to one of…
Everything we learned from Google’s “Prepare for Peak” webinar
The peak season holds immense importance for ecommerce businesses, serving as a crucial period to maximise sales and gain a…
Google Analytics 4 event tracking is an invaluable feature that allows you to record interactions with elements of your website…
How to avoid a ‘crash and burn’ marketing campaign by making the right decisions
Picture a pilot coming in to land and the plane is suddenly swayed left by a gust of wind. To…
July 2023: digital trends report
As we move into July and summertime is well underway, it’s not just the Wimbledon players who need to be…
June 2023: digital marketing report
The constant need to keep up with constantly changing trends while making sure everything is ticking along can be challenging…
Using GA4 demographic data: age, gender and interests
Demographic data is a lot more valuable than you may think. It can help shape your website, paid advertising channels…
April Breakfast Briefing: using GA4
If you’re not aware already - although, for your own sake, we hope you are - on 1st July, Universal…
The benefits of Google reviews
Obtaining Google reviews is an easy and free way to get ahead of your competitors by building customer trust and…
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