The Future of Digital Marketing eBook (2021 edition)
This eBook will give you an insight into what the experts believe the future of digital marketing will look like.
Google’s May 2021 update: a closer look at Core Web Vitals
UPDATE: The world of digital marketing is constantly changing, but don't worry, we're on top of it. Google have changed…
Biggest PPC A/B testing mistakes
A/B testing is designed to maximise the effectiveness of your advertising. It's a great and continually practised way to get…
Google Ads: Digital Sales Tax expands to four more countries
New fees for any advertisers targeting the UK, Austria or Turkey with their Google Ads.
A guide to Ads keyword match types
Google keyword match types are designed to determine which searches cause your ads to appear in results. But why are…
Detox your Google Tag Manager account
Google Tag Manager (GTM) is an insanely useful tool, but over time it can get clogged up with irrelevant tags,…
UX and SEO: Experience as the Fourth Pillar of SEO
With Google officially set to incorporate UX metrics as ranking factors, it may be time to start thinking of experience…
DuckDuckGo review: an alternative to Google
The DuckDuckGo search engine has one major advantage over Google: it never stores your personal information. If privacy is a…
What does Google know about you?
Google is collecting a surprising information about you, and is making some assumptions about you based on that data. Learn…
Google Analytics & CRM Data Integration for Closed Loop B2B Marketing
In order to achieve a Digital Marketing overview, businesses need to close the loop by merging real business data with…
Linking Google Ads and Analytics in Different Accounts
Linking your Google Ads account to your Google Analytics account will provide you with a greater range of visitor data,…
The importance of a robots.txt file
Is a robots.txt file preventing your site from being crawled properly? Learn how they work and how to make one…
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