What does Google know about you?
Google is collecting a surprising information about you, and is making some assumptions about you based on that data. Learn…
Google Analytics & CRM Data Integration for Closed Loop B2B Marketing
In order to achieve a Digital Marketing overview, businesses need to close the loop by merging real business data with…
Linking Google Ads and Analytics in Different Accounts
Linking your Google Ads account to your Google Analytics account will provide you with a greater range of visitor data,…
The importance of a robots.txt file
Is a robots.txt file preventing your site from being crawled properly? Learn how they work and how to make one…
Google’s Algorithm Update: the May 2020 Core Update
Google has completed its latest algorithmic change, and now is a good time to see if it has impacted on…
What makes a “bad link” when link building for SEO?
Getting other websites to link to your website is one important factor in improving your rankings in the search engines.…
Google’s Easter Eggs and Hidden Jokes
Who says Google doesn't have a sense of humour? Google has a reputation for quietly hiding little games and special…
How to Target your PPC Ads for Locations
It's all too easy to fall into the trap of making your PPC Ads too broad. One way of streamlining…
It's important to forecast increasing budgets so ensure the maximum use of budget, but wouldn't it be much better if…
Google Analytics: hour of day & day of week reports
Learn how to analyse your Google Analytics data on an hourly or daily basis. Be sure to download these 7…
Google Ads Call Tracking – What, How and Why?
All kinds of leads are valuable, but its important to track them. Phone calls can get easily lost but Google…
An Introduction to Google Discovery Ads
Google Discovery Ads are changing the way we advertise in the future. Teaming up with AI and staying one step…
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