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Digital Strategy

The Good, The Bad & The Ugly of Competitor Brand Bidding

It's a bit of a game - competing against other brands for the customers after similar products can feel a…


Google Smart Shopping Switchover: A year-on-year review

Google Smart Shopping fully automates and optimises your Google shopping campaign by taking care of placements, product grouping, bidding, bid…


Google Analytics 4: what to expect

Google Analytics 4 (GA4) represents the largest shift in Google Analytics of all time.


How to use Google Trends to gain a competitive edge

From finding new products to sell on your ecommerce website to searching for content ideas, the list of potential uses…


The Future of Digital Marketing eBook (2021 edition)

This eBook will give you an insight into what the experts believe the future of digital marketing will look like.

Digital Strategy

Google’s May 2021 update: a closer look at Core Web Vitals

UPDATE: The world of digital marketing is constantly changing, but don't worry, we're on top of it. Google have changed…


Biggest PPC A/B testing mistakes

A/B testing is designed to maximise the effectiveness of your advertising. It's a great and continually practised way to get…

Content Marketing

Google Ads: Digital Sales Tax expands to four more countries

New fees for any advertisers targeting the UK, Austria or Turkey with their Google Ads.


A guide to Ads keyword match types

Google keyword match types are designed to determine which searches cause your ads to appear in results. But why are…


Detox your Google Tag Manager account

Google Tag Manager (GTM) is an insanely useful tool, but over time it can get clogged up with irrelevant tags,…


UX and SEO: Experience as the Fourth Pillar of SEO

With Google officially set to incorporate UX metrics as ranking factors, it may be time to start thinking of experience…


DuckDuckGo review: an alternative to Google

The DuckDuckGo search engine has one major advantage over Google: it never stores your personal information. If privacy is a…

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