How to add article schema markup to blog posts
Article schema markup & structured data is essential for search engines to better understand a page so it can be…
Maximise your Google Shopping performance by using Retargeting
Google Shopping is already a high performing and effective part of any ad mix. Make it even better by layering…
Google Marketing Live 2021 – Key Takeaways
Google Marketing Live 2021 took place on 27th May 2021. As always, there were a number of key announcements that…
Google delays Page Experience rollout, but gives us new tools
Google's 'page experience' algorithm previously touted for May 2021 will now be rolled out between June and August
The Digital-Ready Culture Guide
This guide identifies 5 of the biggest problems being faced by marketing teams in the UK today. Our experts navigate…
Time to reshuffle – Google Ads have changed again
Google is always changing and we need to be able to adapt and respond to these changes to stay on…
The Good, The Bad & The Ugly of Competitor Brand Bidding
It's a bit of a game - competing against other brands for the customers after similar products can feel a…
Google Smart Shopping Switchover: A year-on-year review
Google Smart Shopping fully automates and optimises your Google shopping campaign by taking care of placements, product grouping, bidding, bid…
Google Analytics 4: what to expect
Google Analytics 4 (GA4) represents the largest shift in Google Analytics of all time.
How to use Google Trends to gain a competitive edge
From finding new products to sell on your ecommerce website to searching for content ideas, the list of potential uses…
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