Digital Strategy

Our digital strategies outline the path from where you are now to where you want to be. But strategy shouldn’t be a theoretical document gathering dust in a drawer. It should be about practical actions you can take. Talking of which, you’ll find plenty of practical advice in our selection of strategy blogs from the experts providing digital strategy services at Hallam.

eBooks + Downloadable Content

December 2023: digital trends

2024 is just around the corner and with high-inflation still looming and budget cuts being made, you need to be…

Web Design + Development

The importance of storytelling through digital experience design

In a world where new digital experiences are constantly being created, we often find ourselves inundated with information, products, and…

Web Design + Development

Your essential UX checklist

In a time when customers want everything as quickly and seamlessly as possible, a bad website user experience (UX) can…

Branding

Two steps to building a great brand

Picture your favourite brand. Now, let me ask you something; when you pictured it, did you picture a logo? Yes,…

Digital Strategy

Three things every company needs to grow

Marketers continue to face complex challenges as they plan for the upcoming year; high inflation continues to persist and budgets…

Digital Strategy

November 2023: digital trends

Consumer confidence has dropped further across all five points in October, despite expectations for a slight improvement. With the cost…

Digital Strategy

Revisiting segmentation and targeting

Marketing leaders today are being asked to deliver ambitious outcomes for their companies in complex and volatile business environments. The…

Digital Strategy

October 2023: Digital Trends report 

October is here: the month of cosy blankets, pumpkin spice, Halloween treats, and, of course, Q4.  As we dive into…

SEO

SEO Fundamentals: the standard track

We launched an exciting new SEO course, fully accredited by the University of Nottingham, last week, and now we’re taking…

eBooks + Downloadable Content

September 2023: Digital Trends report

Looking out the window, it’s clear that summer is coming to an end, and with so much change coming our…

Ecommerce

Everything we learned from Google’s “Prepare for Peak” webinar

The peak season holds immense importance for ecommerce businesses, serving as a crucial period to maximise sales and gain a…

Ai and Machine Learning

The robots are coming, don’t sh*t yourselves.

Generative AI is no silver bullet, and the current hype surrounding its capabilities overlooks the need for human expertise.