Digital Strategy
Our digital strategies outline the path from where you are now to where you want to be. But strategy shouldn’t be a theoretical document gathering dust in a drawer. It should be about practical actions you can take. Talking of which, you’ll find plenty of practical advice in our selection of strategy blogs from the experts providing digital strategy services at Hallam.
Google hits pause on the deprecation of third-party cookies (again)
It’s happening: Google is officially ditching its plans to phase out third-party cookies in Chrome. The topic has been subject…
What’s the ROI of brand? That’s the wrong question
When we speak with clients about their brand - whether it’s reviewing the overarching strategy, ensuring the positioning is still…
June 2024: digital trends report
Every month, our strategy team rounds up some of the key trends for you to have on your radar. June’s…
Unlocking marketing effectiveness through creativity
I’ve been playing catch up on one of my favourite shows recently – Masterchef Australia. The streaming platform I’m using…
Marketing strategies for profitable growth in B2B SaaS
With predictions indicating another year of sluggish economic growth, many marketers are grappling with how to deliver improved results with…
April 2024: digital trends report
As we head into Q2, economic uncertainty continues to be a huge factor in determining where your marketing budget is…
Growing pains: bold strategies to outperform a challenging marketplace
On the 26th March 2024, Hallam, alongside our partners at LinkedIn, hosted an exclusive event focused on how B2B brands…
How to get visibility into the B2B buyer journey
When researching the key challenges of B2B marketers, the complexity of the buyer journey always comes top of the list.…
Navigating the shift from precision to prediction in marketing measurement
The imminent deprecation of third-party cookies, coupled with increasing privacy regulations and fragmented media consumption, is significantly altering the foundation…
March 2024: digital trends report
We’re heading into the final month of what has already - and continues to be - a busy first quarter…
There are three things every company needs to do in order to grow: build a strong and compelling brand, get…
February 2024: digital trends report
2024 is already predicted to be a year with so many changes and challenges for marketers to navigate - and…
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