AIDA Marketing Model

Jake Third

How to Apply the AIDA Model to Digital Marketing

Marketing in a recession

Susan Hallam MBE

Digital marketing during a downturn: how to market in a recession

Customer persona template

Team Hallam

How to create a customer persona [free template]

put the customer first

Team Hallam

7 Principles for introducing technology in the workplace

Oliver Franklin-Wells, Wired

Elle Pollicott

The rise of personal reality - Oliver Franklin-Wallis, Wired - Nottingham Digital Summit

Nottingham Digital Summit 21 June 2018

Susan Hallam MBE

Nottingham Digital Summit

Personalised content

Robyn Davies

How to succeed with personalised content

online and offline marketing

Team Hallam

How to integrate offline and online marketing to grow your business

Gutenberg building blocks

Tom Elliott

Building a Pattern Library of Gutenberg blocks

Red Bull digital marketing

Chloe Deans

Spotlight: How Red Bull puts brand at the heart of its digital strategy

customer testimonials

Team Hallam

How to get great customer testimonials

social media

Kieran S-Lawler

How to prove social media’s value on sales