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Digital Strategy

Our digital strategies outline the path from where you are now to where you want to be. But strategy shouldn’t be a theoretical document gathering dust in a drawer. It should be about practical actions you can take. Talking of which, you’ll find plenty of practical advice in our selection of strategy blogs from the experts providing digital strategy services at Hallam.

Social Media

Insights from Meta’s Reels Playbook for maximising reach and engagement

As short-form video content continues to dominate the social media landscape, Meta’s Reels feature has become a vital tool for…

SaaS

Why SaaS brands need a story that connects, not just converts

In B2B SaaS, it’s easy to end up in the ‘product feature pit’, where messaging centres around technical specs and…

eBooks + Downloadable Content

Digital marketing trends: what happened in September?

And just like that, we are officially in Q4 of 2024. From yet more Google core updates, the rise of…

Digital Strategy

Navigating uncertainty: agile strategies for turbulent times

For marketers, it’s fair to say that 2024 has brought about unprecedented business turbulence. Whether technological or economic, regulatory or…

Ai and Machine Learning

Navigating AI Overviews, SearchGPT and the era of AI-powered search

The world of search is undergoing huge change. For decades, Google has been the dominant force, shaping how we access…

Branding

Ensuring the creative effectiveness of your brand

In today’s crowded and competitive marketplace, it’s hard for a company’s marketing and advertising activity to stand out and capture…

eBooks + Downloadable Content

Digital marketing trends: what happened in August?

September always brings with it that ‘new school year’ feeling. So, if you’ve been sunnin’ it up all summer, we’ve…

eBooks + Downloadable Content

Digital marketing trends: what happened in July?

In the world of digital marketing, there's certainly no signs of things slowing down for the summer. This month, our…

Advertising

Effective digital marketing strategies for healthcare professionals

Looking at the healthcare industry, it's often an industry that's lagging behind in terms of embracing digital trends.  While new…

Data + Privacy

Google hits pause on the deprecation of third-party cookies (again)

It’s happening: Google is officially ditching its plans to phase out third-party cookies in Chrome.  The topic has been subject…

Digital Strategy

What’s the ROI of brand? That’s the wrong question

When we speak with clients about their brand - whether it’s reviewing the overarching strategy, ensuring the positioning is still…

eBooks + Downloadable Content

June 2024: digital trends report

Every month, our strategy team rounds up some of the key trends for you to have on your radar. June’s…

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