Digital Strategy
Our digital strategies outline the path from where you are now to where you want to be. But strategy shouldn’t be a theoretical document gathering dust in a drawer. It should be about practical actions you can take. Talking of which, you’ll find plenty of practical advice in our selection of strategy blogs from the experts providing digital strategy services at Hallam.
Marketing strategies for profitable growth in B2B SaaS
With predictions indicating another year of sluggish economic growth, many marketers are grappling with how to deliver improved results with…
April 2024: digital trends report
As we head into Q2, economic uncertainty continues to be a huge factor in determining where your marketing budget is…
Growing pains: bold strategies to outperform a challenging marketplace
On the 26th March 2024, Hallam, alongside our partners at LinkedIn, hosted an exclusive event focused on how B2B brands…
How to get visibility into the B2B buyer journey
When researching the key challenges of B2B marketers, the complexity of the buyer journey always comes top of the list.…
Navigating the shift from precision to prediction in marketing measurement
The imminent deprecation of third-party cookies, coupled with increasing privacy regulations and fragmented media consumption, is significantly altering the foundation…
March 2024: digital trends report
We’re heading into the final month of what has already - and continues to be - a busy first quarter…
There are three things every company needs to do in order to grow: build a strong and compelling brand, get…
February 2024: digital trends report
2024 is already predicted to be a year with so many changes and challenges for marketers to navigate - and…
The foundational elements for marketing success in 2024
2023 was a year filled with both subtle and overt changes for marketers. We experienced experimenting with generative AI to…
January 2024: digital trends report
As we emerge from the cheesy, chocolate-y, Baileys-filled haze of Christmas time, we’re returning to our desks with a bit…
Ask the experts: 24 words for 2024 trends
We know, we get it; these days, you can’t step foot into a new year without a million ‘new year,…
The 2024 SaaS Marketing Playbook
2023 has been a challenging year for SaaS marketers, with rising inflation impacting spend and profits, tech stack consolidation limiting…
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