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Digital Strategy

Our digital strategies outline the path from where you are now to where you want to be. But strategy shouldn’t be a theoretical document gathering dust in a drawer. It should be about practical actions you can take. Talking of which, you’ll find plenty of practical advice in our selection of strategy blogs from the experts providing digital strategy services at Hallam.

eBooks + Downloadable Content

April 2024: digital trends report

As we head into Q2, economic uncertainty continues to be a huge factor in determining where your marketing budget is…

SaaS

Growing pains: bold strategies to outperform a challenging marketplace

On the 26th March 2024, Hallam, alongside our partners at LinkedIn, hosted an exclusive event focused on how B2B brands…

Digital Strategy

How to get visibility into the B2B buyer journey

When researching the key challenges of B2B marketers, the complexity of the buyer journey always comes top of the list.…

Advertising

Navigating the shift from precision to prediction in marketing measurement

The imminent deprecation of third-party cookies, coupled with increasing privacy regulations and fragmented media consumption, is significantly altering the foundation…

eBooks + Downloadable Content

March 2024: digital trends report

We’re heading into the final month of what has already - and continues to be - a busy first quarter…

Branding

Building a compelling brand

There are three things every company needs to do in order to grow: build a strong and compelling brand, get…

Digital Strategy

February 2024: digital trends report

2024 is already predicted to be a year with so many changes and challenges for marketers to navigate - and…

Digital Strategy

The foundational elements for marketing success in 2024

2023 was a year filled with both subtle and overt changes for marketers. We experienced experimenting with generative AI to…

Digital Strategy

January 2024: digital trends report

As we emerge from the cheesy, chocolate-y, Baileys-filled haze of Christmas time, we’re returning to our desks with a bit…

Digital Strategy

Ask the experts: 24 words for 2024 trends

We know, we get it; these days, you can’t step foot into a new year without a million ‘new year,…

SaaS

The 2024 SaaS Marketing Playbook

2023 has been a challenging year for SaaS marketers, with rising inflation impacting spend and profits, tech stack consolidation limiting…

eBooks + Downloadable Content

December 2023: digital trends

2024 is just around the corner and with high-inflation still looming and budget cuts being made, you need to be…

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