Paid Search
Turn search demand into profit.
Grow revenues and maximise profits with powerful search campaigns that reach the right audience, at the right time.
Our paid search expertise
As a Google Premier Partner Agency, we’re one of Europe’s leading experts in Paid Search networks.
Google search
Get in front of customers when they’re searching for brands like yours on Google Search and Maps.
Google shopping
Unleash the potential of your e-commerce sales with expert Google Shopping campaigns.
Microsoft Bing search ads
Reach new audiences when they’re searching for brands like yours on Microsoft Search.
Microsoft shopping
Drive more customers to your products with engaging retail experiences through Shopping Campaigns.
Let’s take the first step. We’re ready.
An award-winning paid media partner
Our work with clients has won awards from industry-recognised organisations across the paid media landscape.
Hey, Google ❤️
Hallam is recognised by Google as a top-performing digital marketing agency across the globe, and in the top 3% of all UK agencies.
That means you’re safe in the hands of one of the world’s best media agencies. We’re leading experts in all areas of Google advertising including Google Ads, Shopping, Display, YouTube and more. Some things are just meant to be.
How we work, works
We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.
Latest PPC articles
Read about industry trends, news and opinions from our PPC experts.
Let’s take the first step. We’re ready.
Why invest in Paid Search?
With help from our Paid Search experts you can increase your visibility to reach a wider audience in a cost-effective way, with measurable results that will accurately track your ROI.
Hit the target
Our Paid Search ads can be highly targeted, allowing you to reach specific demographics, locations and even the time of day when your target audience is most active. This means you only pay when someone clicks on your ad, so you’re not wasting money on people who are not interested in your product or service.
When things change within your business, with your target audience or in your specific market, Paid Search advertising has the flexibility to adapt. We can adjust your ad campaigns quickly and easily to ensure you’re always up to speed.
Data at the heart of every strategy
Our inherently data-driven approach to Paid Search puts automation and first-party business data at the heart of everything we do, which means that we’re making decisions based on science, rather than instinct.
We focus on integrating business data to move past the vanity metrics that are widely used in the industry, and instead look to optimise campaigns based on profitability and their effect on your bottom line.
Experience counts
We’ve created successful Paid Search campaigns for pretty much every kind of business. And our in-depth experience of working with both e-commerce and lead-gen clients sets us apart from most other agencies.
We can tailor objective-led strategies from smaller growing clients, right up to huge multinationals, covering a breadth of budgets. The most important thing to remember is that we will always create a bespoke Paid Search strategy for you, underpinned with integrated business data to prove our effectiveness.
Our approach to Paid Search
Our goal-aligned approach to Paid Search revolves around unearthing key insights and efficient account optimisation to generate remarkable results for your business. With our Insights and Technical team dedicated to innovation, we always keep our ear to the ground when it comes to new trends.
We’re advanced drivers
Developing a blended, full-funnel Paid Search strategy is essential for long-term growth. Although it’s important to maximise lower-funnel demand, a blinkered approach will lead to market share decline over a period of time.
By blending sales activation campaigns with brand building we can help you drive long-term growth. And, by running awareness advertising in tandem with sales activation campaigns, we drive more sustainable PPC activity.
We’ve got all the right connections
For any Paid Search agency, solid relationships are integral to success. Over the years, we’ve formed great connections with all the major marketing platforms – from Google and Microsoft Ads to Facebook, Instagram, LinkedIn and Amazon.
We’ve also got great relationships with our clients. They are based on complete trust and transparency, setting clear KPIs and goals upfront and being as responsive as we can.
We don’t work in isolation
We believe that the future of search marketing lies in a truly unified approach. So we’ll work closely with our SEO team to manage your budget more effectively, building integrated dashboards that help identify where savings can be made. We’ll also work side by side with our creative team to produce assets and landing pages that significantly improve your conversion rate and inspire award-winning campaigns.
We’re more than a PPC agency.
Working with Hallam means exposure to all areas of digital, whether that’s advertising, brand or website design.
Experience
Create genuinely intuitive experiences for your customers and drive conversions at scale through effective UX design.
Brand
Your brand demands to be heard. From strategy to design, we’ll help you win hearts and minds when you’re not in the room.
Web design
We combine deep expertise in SEO, Strategy and UX to build high-speed, accessible sites that create a lasting impression and get results.
SEO
We combine technical expertise, content and user experience to create and deliver SEO strategies that deliver results and grow profits.
Recognised industry expertise
Our experts regularly contribute to the most important conversations happening in marketing today — we’re helping to lead the conversation in marketing. You’ll find our voice featured in articles on The Drum, Search Engine Land, Search Engine Journal, Econsultancy, State of Digital and many more places.
We also speak at conferences and events such as Google Live, SMX, SEO Brighton, Nottingham Digital Summit and various Google events.
You’re in safe hands.
Frequently asked questions
Why is paid search important?
Paid search is one of the highest return-on-investment channels, both online and offline. Because you’ll be bidding on keywords relevant to your business, you can get in front of users who are actively searching for information on that topic.
Is paid search right for my business?
Paid Search is a great way to capitalise on existing demand for your products and services. Billions of searches take place every day across Google, Bing and international search engines, and Paid Search is your platform for advertising your services for related searches.
How much do I need to spend on paid search in order to be successful?
This depends on a number of factors, including search volumes, competition and cost per clicks. As a general rule, we wouldn’t advise seeking the support of an advertising agency or consultant until you start to spend upwards of £2,500 per month, as the fees won’t make up a big enough chunk of your overall advertising budget.
