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Winner of Google’s top PPC agency award

 

The Growing Business Online Award is in recognition of our innovative and high-performing PPC campaigns. In Google’s own words, it is “awarded for expertise in helping clients get online, stay online and grow online.”

In particular, the award recognises our work in fostering a culture of excellence in the company, and our consultants’ strategic use of technology and automation solutions. This means that we are able to deliver truly impactful campaigns for our clients.

The data-driven PPC agency that delivers remarkable results

Pay-per-click (PPC) is a form of online advertising in which you pay every time a user clicks on your ad. Whether you want to super-charge your brand exposure campaign, drive relevant traffic to your website or increase your e-commerce revenue, PPC is a highly effective way to reach your target audience immediately.

An award-winning PPC agency based in Nottingham and London, we specialise in helping global and local brands alike to get the most out of their advertising spend and deliver results-focused, objective-led campaigns. 

When it comes to finding the right PPC agency, you need one that understands your industry and business objectives, and helps you to navigate the highly-competitive digital landscape. With over 53 in-house experts and 20 years of experience, Hallam gives you  access to the kind of strategic cross-collaboration that’s simply not possible for your internal marketing department or most other agencies. We’re proud to be a Google Premier Partner, recognised as one of the top-performing PPC agencies in the country with a bank of PPC industry awards to boot.   

A successful PPC strategy revolves around your business objectives. With automation, data and creativity at the heart of all of our strategies, we use key insights and cutting-edge technology to tailor campaigns specifically to your goals, generating industry-leading success.   

Whether you’re new to the world of PPC and what it can do for your business, or you’re ready to get more from your existing paid media campaigns, we’re here to guide you to online success. Get in touch today to speak to one of our experts.

Industry recognition

Our PPC services

Whatever your business goals, we can help you meet them. We offer a full range of Paid Media services, and can build any number of the following into your strategy, depending on your objectives:

Display advertising

Crafting effective visual display ads that will be seen across the web, helping you to attract new visitors to your site and convert them into paying customers.

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Remarketing

Effortlessly converting previous website visitors into new customers by leveraging their existing interest in your products or services.

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Programmatic

Using leading technology and objective-led campaigns to reach your target market at the right place and the right time.

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Paid social

Creating expertly targeted ads for social media that get your brand seen by potential customers on the platforms they’re already using.

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Data at the heart of every strategy

Our inherently data-driven approach to PPC puts automation and first-party business data at the heart of everything we do, which means that we’re making decisions based on science rather than instinct. We focus on integrating business data to move past the vanity metrics that are widely used in the industry, and instead look to optimise campaigns based on profitability and their effect on your bottom line.

 

Our approach to PPC

Our goal-aligned approach to PPC revolves around unearthing key insights and efficient account optimisation in order to generate remarkable results for your business. With our Insights and Technical team dedicated to innovation, we always keep our ear to the ground when it comes to new trends. This, coupled with our years of experience in the field, help us to constantly evolve our strategic offering.  

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Driving long-term, sustainable growth

Developing a blended, full-funnel PPC strategy is essential if you’re looking for long term growth. Although it’s important to maximise lower-funnel demand, a blinkered approach will negatively impact any long term growth and lead to market share decline in the longer term.

We blend sales activation campaigns with brand building to achieve long-term growth for our clients. By running awareness advertising in tandem with sales activation campaigns we drive long-term brand growth and more sustainable PPC activity. The ancillary benefits of brand campaigns such as increased organic brand awareness and brand search ultimately, means over time our clients aren’t solely reliant on paid advertising for customer acquisition.

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Award-winning relationships

For any PPC agency, solid relationships are integral to success. Over the years, we’ve formed great connections with all the major marketing platforms, spanning Google Ads, Microsoft Ads, Facebook & Instagram, LinkedIn and Amazon.

We’re proud to be a Google Premier Partner, which indicates that we’re one of their top-performing agencies qualified in Display, Shopping and Search. This status gives us access to invaluable data and support, straight from Google, which we can use to further optimise our clients’ campaigns. We’ve even been awarded the Google Premier Partner Award for Growing Businesses Online, a renowned accolade that cements us as experts in helping businesses get online, stay online and grow online.  

Our great relationships extend to those with our clients, too. They are based on complete trust and transparency, setting clear KPIs and goals upfront and being as responsive as we can. 

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An integrated approach

PPC in isolation will never produce the best results. We believe that the future of search marketing lies in a truly unified approach in order to navigate an increasingly complex search landscape. It involves balancing all the components of the ecosystem to suit your specific goals and objectives.

That’s why we integrate our PPC expertise with other departments across the agency to achieve optimal outcomes. We work closely with the SEO team for a collaborative approach that uses your budget more effectively. Using a combination of first-and third-party data, we build integrated dashboards that help us to identify where we can make savings. We also work side by side with our creative team, producing impactful assets and landing pages that significantly improve your conversion rate and inspire award-winning campaigns.

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Recognised PPC industry expertise

Our expert team members regularly share their knowledge within the PPC industry, gaining recognition as active members of the digital marketing community. We’ve written for renowned sites such as Search Engine Journal, WordStream, Econsultancy, Smart Insights and Search Engine Land, as well as partnering with SEMrush on ebook and podcast projects.

Our specialists have also been invited to speak at a number of prestigious industry events, including SMX London, Search Leeds and SMX San Jose.

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What our clients say about us as a PPC agency

Feedback speaks the loudest when it comes directly from the clients themselves. We’ve been highly recommended as an agency for our PPC work by The Drum Recommends – based entirely on verified, independent feedback from our clients.

The Drum Recommends Digital Awards are one of the highest accolades for agencies in the industry today, and we’re proud to have been big winners for the last two years running.

Drum review 9.2 recommended rating

Our recent PPC work

“Working with Hallam has been a true eye-opener towards the PPC world and the possibilities it provides. Since the beginning of our cooperation, we have learned and implemented numerous advanced strategies that had a huge impact on our growth as a business and as a team.”

Silvan Popovic – My TrendyPhone

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“As our trusted PPC agency, Hallam have taken our Google Ads account to the next level. Their expertise, strategy and communication has exceeded all of my expectations.”

Tim Zinsaz – Internet Reptile

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“When it comes to online advertising, they have the expertise and experience to make our business stand out from the competition. We continue to grow, and this is due in no small part to the great work from Hallam.”

Robert Osborne – Garden4Less

 

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We have some very aggressive growth targets, and we appointed Hallam as our PPC agency to broaden our digital marketing mix and become less dependent on our existing routes to market. They demonstrated great Google Ads Display Advertising expertise and achieved a really strong ROI and conversion results on this previously underutilised channel for us.

Lee Harries – RoofMaker

roofmaker

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FAQs

  • Why should I work with Hallam as a PPC agency?

    Aside from the impressive list of awards our PPC team has won, including Google’s Premier Partner Award EMEA in 2019, our team of specialists has decades of experience between them, covering the full spectrum of paid media services. Check out our case studies for more award-winning results.

  • What type of PPC clients does Hallam work with?

    We have worked in pretty much every business vertical and have a depth of knowledge in both e-commerce and lead gen clients that sets us apart from most agencies. We can tailor objective-led strategies from smaller growing clients, right up to huge multinationals, covering a breadth of budgets. The most important thing to remember is that we will always create a bespoke PPC strategy for you, underpinned with integrated business data to prove our effectiveness.

  • How do you report on progress?

    We develop a bespoke Google Data Studio dashboard for each of our clients, which summarises performance across PPC, SEO, Social Media, Digital PR and any other channels agreed upon. We also provide a clear and concise commentary to point out successes and areas of improvement. You will have access to our project management tool, giving you transparency on the activities we are carrying out on a month-by-month basis and how these tie into the overarching strategy agreed with you to achieve your business objectives.

  • On which channels can you do PPC advertising?

    We will advertise on any channel deemed relevant to your business strategy, often starting with the basics of Google Search, Display, Video, Shopping and Microsoft Advertising. We also offer Programmatic, Affiliate Marketing and Social Media advertising on both mainstream platforms like Facebook and LinkedIn, as well as more niche platforms like Pinterest and Reddit.

  • What KPIs and metrics do you use to track progress?

    This completely depends on the campaigns we are running for you and aligns with your wider business objectives. For upper-funnel PPC campaigns, we’re more likely to measure views, impressions, traffic and recall lift. With lower-funnel campaigns, we’ll measure key metrics like volume of leads/conversions, return on ad spend (ROAS) or cost per acquisition (CPA).

  • How do I start advertising on Google?

    Google Ads is a product created by Google that allows anybody to access and begin the process of advertising on their network. However, the platform has become so expansive and competitive that dedicated specialists are a must when it comes to carefully deploying your budget in relevant and cost-effective channels. Agencies such as Hallam partner with Google directly to gain access to key insights and learnings – which our experts leverage with every campaign they launch.

  • What’s the difference between PPC and SEO?

    SEO is the set of processes and techniques used to increase your website’s visibility in search engines like Google and Bing ‘organically’ (without the direct exchange of money). PPC is a method of advertising across networks, using a Pay-Per-Click pricing model. You pay for each click on your adverts, which direct online traffic to your website.

     

     

PPC training

When it comes to PPC advertising, it can be tough to know where to start, or what direction to take in order to achieve your goals. We’re committed to delivering bespoke training sessions for our clients, so you can gain in-depth knowledge for yourself and your wider team. Whether you’d like us to come to your offices, or visit us at ours in Nottingham or London, we’ll ensure that the whole day is designed around you. 

Our main goal throughout is to act as your partner and support you however you need it. Our PPC experts have decades of combined experience in delivering training for Google Search, Google Shopping, PPC audits, YouTube Advertising and much more. We can even provide more specialist training on services like Native Advertising, Affiliate Marketing and Comparison Shopping Service (CSS). We’re here to provide consultative advice and arm you with whatever you need to succeed, time and time again. 

We are more than just a PPC agency

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Social Media

We work closely with our social media and content teams to collaborate across both paid and organic social, creating content-driven campaigns that inspire thought leadership and encourage great audience engagement.

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SEO

Not quite the polar opposites they’re often thought to be, we work to break down the barriers between PPC and SEO to create a truly integrated search marketing approach that’s strategic, collaborative and, most importantly, effective. 

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Creative

Working side-by-side with our creative specialists, we combine impactful imagery with creative copy in order to build the kind of ads your audience can’t ignore. 

technical excellence

Technical

With direct access to an in-house team of technical experts, we can build completely bespoke tools for things like automation, reporting and business data integration.

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