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Our content and PR services

We’re a team of experienced and trusted content and PR experts, all of whom are experts in building media relationships, and tailoring successful content and PR strategies for small, medium and large businesses across a range of industries.

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The best integrated search agency in Europe and the world.

Global search awards winner 2023
European Search Awards 2023 Winner
European Search Awards winner 2022

How we work, works

We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.

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Targeted media lists based on trusted, relevant relationships.

Our PR team are experts in building media relations and tailoring successful PR strategies for businesses of every size in any sector.

We’ll create bespoke media lists for each piece of content we outreach for you, building on our existing relationships to ensure we reach the correct contact at each publication, whether it be a trade, local, national or international publication.

We’ll also provide you with clear and concise coverage reports along the way, so you can clearly see the successes we’ve had and the impact it’s had on your brand.

Your news in front of the right people, at the right time.

Our PR team have built up a variety of contacts, and gained industry knowledge, over the years. So when we put together press releases for you, we ensure they consist of two main components to guarantee success.

Firstly, we create engaging content. We’re natural storytellers, and we know how to put together a compelling press release.

Secondly, we personalise distribution. To achieve mass coverage we only send out press releases to relevant contacts.

Press releases for product launches, new appointments and event announcements can, and do, pick up great coverage across trade, regional and local publications.

A tiered approach to local, national and trade PR.

Our PR services cover three different tiers of publications, to gain you valuable coverage and exposure:

  • Local press – We target media on a local level to inform the community about your business and its services.
  • National press – We work closely with established and new contacts to secure national titles.
  • Trade press – By targeting niche and trade-focused publications, we can expose your brand to the right audience.

Whether you want to target a specific industry, improve your local profile or raise national awareness, our PR professionals will help you achieve your goal by securing coverage in any, or all, of these three tiers.

More than just foundational PR

Outside of foundational PR activity, such as newsjacking and product launches, we also run quarterly campaigns that are geared towards gaining top tier and industry-focussed coverage. We can:

  • Reduce the reliance on business and product updates and newsjacking
  • Share different data sets and tailor campaigns based on the type of publishers we want to target
  • Adapt press releases based on the current news agenda or other factors

Our approach to Content and PR

Journalists and marketers alike are busy people, and there’s a lot of competition in the industry. But what can we do to make sure your story is not just published but getting seen?

We have a tried and tested approach to content and PR at Hallam that involves meticulous research and planning before we start any work for your brand, bringing in the best minds across the agency to ensure we drive results that have a positive impact your business objectives.


Before we approach any content and PR strategy, we ensure we have all the facts – from understanding your target audience and the current landscape in your sector to the results you want to achieve from your activity.

Unified planning

The best results come from collaboration, so ours is a unified, integrated way of working together to develop content and PR strategies, working in partnership with you to create integrated strategies that deliver exceptional results.


From here, you can be involved as much or as little as you like. We will go away and develop your content, your media lists and create bespoke press releases for each tier of publication, using a range of industry-leading tools.


Finally, we will begin executing your content and PR strategy and start outreach, and we won’t stop until we see results – even if that means going back to the drawing board.

More than a Content and PR agency.

At Hallam, we have a unified way of working which means that in order to achieve your goals, we can support you through a number of different channels.

Recognised industry expertise

Our experts regularly contribute to the most important conversations happening in marketing today — we’re helping to lead the conversation in marketing. You’ll find our voice featured in articles on The Drum, Search Engine Land, Search Engine Journal, Econsultancy, State of Digital and many more places.

We also speak at conferences and events such as Google Live, SMX, SEO Brighton, Nottingham Digital Summit and various Google events.

You’re in safe hands.

Frequently Asked Questions

How do you measure the success of content and PR?

Our team uses a range of KPIs, including rankings, the quality and volume of backlinks, amount of coverage and brand mentions, increases in website traffic and Share of Search, as well as the usual social metrics like shares and engagement. We regularly adapt our KPIs in line with a client’s requirements.

What industries can you run content and PR strategies for?

The beauty of Content and PR is that no one is excluded from the party. Content and PR works for all industries and for any ambitious business that wants to drive brand awareness or rank higher than its competitors in search engines, whether they’re B2B or B2C.

What makes you different from other content and PR agencies?

Unity is what makes us different. When you work with us, you don’t just get access to the content and PR team alone. You get access to all of us. We don’t work in silos, but instead pull in all relevant departments to make sure your strategies and campaigns get results.

Let’s thrive together.

Contact us and we’ll set up a video call to discuss your requirements in detail.

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