Data-driven content creation teamed with carefully considered online promotion

We’ve spent a lot of time investing in our approach, and continue to develop it in line with the ever-changing industry, to create content that will generate you links.

 

 

 

 


The United nations

Making an emotive connection worldwide

Discover how we reached over 15 million people around the world with a social and digital PR campaign.

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Ideation

Our experienced content marketing team will get to work formulating an idea that targets your key personas and aligns with your defined business goals.

 

Creation

Once we’ve generated a list of ideas, our online PR team will develop the content to ensure the look, feel and tone  works in harmony with your unique brand identity.

 

Promotion

With your content created, we’ll use our great communication and strong relationships we’ve built over time, to deliver tangible coverage and high-quality inbound links for your site.

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Let’s talk about digital PR

 

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We’ll set up a friendly call with a senior digital expert to discuss your requirements

OUR DIGITAL PR SERVICES AND SPECIALISMS

We’re digital PR experts

Whatever your business objectives, we’ll tailor our range of digital PR services to suit your strategy; and we can also incorporate traditional PR into your strategy too. Many of our clients have multiple goals for their digital PR, and so their strategies include one or more of the following:

Content creation

We ensure that the content we create will showcase your business as a thought leader, build your brand awareness, and engage your online audience; through both link building and social media.

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Local, national and trade link building

Link building is a crucial aspect of digital PR. Whether you’re a local company wanting to build your profile in your local area, you want to build your brand awareness nationally, or target a specific industry; our PRCA and CIPR accredited specialists can help achieve these goals by building links from relevant websites.

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Media relations

As a leading digital PR agency, we’ve built strong contacts with key figures in local and national news sites, in addition to trade and niche websites. Our priority is to continue developing these relationships – and build new ones – so we can continue to drive high quality links to your website.

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Training and workshops

We regularly train business leaders across the East Midlands and speak at industry events. Whether you’re in-house or agency, we’ll make sure that you take away lots of actionable tips that you can incorporate into your digital PR strategy.

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“I’m very happy and I enjoy working with Hallam, they understand what I’m about and how I work. I have the feeling of being valued with great communication.”

Andy Allan
Business Owner
CAT Autokeys

Increase your online presence with digital PR

Are you looking to increase traffic to your website and gain brand awareness? Perhaps you want to showcase your business as a thought leader in your sector, and drive engagement to your website from your key audiences? If these are just some of the objectives on your agenda, then digital PR is an essential tool you need to utilise – and that’s where our expert team can help.

Crafting content to gain real engagement

From guest blogs to opinion articles and infographics, we’re the digital PR agency to turn to. 

We’ll take the time to understand your brand, and your customers’ needs, so that we can create an effective content strategy aimed solely for outreach. We’ll create rich, shareable content that your target market will love, and your targeted publications will want to link to. 

We can also create larger, interactive pieces of content, incorporating design and data, that will give your audience the opportunity to participate and engage with it. The promotion of these content pieces typically span over the period of a few months, and can be run alongside guest posts.

In 2018 alone, our online PR team created and promoted more than 800 pieces of content, consistently securing links across top-tier publications with high domain ratings, including the Daily Mail, Business Insider, The Sun, The Daily Express and more.

Connecting with the right industry specialists

The key to a successful digital PR campaign lies in reaching out to the right people. That’s why we focus our time on only pitching to journalists, editors and bloggers who we know will be interested in your content.

By only targeting relevant contacts, we are able to build strong relationships with major publishers who have shared similar content for us in the past. The result? Your content gets picked up by a range of sites, from media heavyweights to niche blogs.

A tried-and-tested methodology

Unlike some other digital PR agencies, we only launch tried-and-tested online PR campaigns that we know will generate you quality link coverage. This means that before we launch your campaign digitally, we’re confident it will perform successfully, and build those all-important links back to your website.

Will you be
the next?

We’ve helped hundreds of clients harness the power of digital PR.

Digital PR boosts your SEO efforts

Digital PR and SEO work hand-in-hand, and we strongly believe that one wouldn’t work without the other. 

By securing quality links back to your website from authoritative online publications, and building your brand mentions through the promotion of engaging content; we help to improve your brand’s overall domain authority, which directly helps to improve your organic ranking in the search engines. It’s just one of the reasons why we’re a leading online PR agency.

At Hallam, our digital PR team have helped to raise brand awareness and build quality backlinks for hundreds of clients. Will it be your turn next?

 

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