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SEO

Catch up on the latest news in the fast-moving world of SEO, written by our SEO experts.

Digital PR

How to measure success in Digital PR

"How do you measure the effectiveness of Digital PR?" is a question that's been batted around for the last few…

SEO

How can SEO training benefit project managers?

When you work in digital marketing, not a day goes by without hearing the term ‘SEO’. While those of us…

Digital Strategy

February 2024: digital trends report

2024 is already predicted to be a year with so many changes and challenges for marketers to navigate - and…

SEO

How brands can E-E-A-T better in 2024

E-E-A-T, meaning Experience, Expertise, Authoritativeness and Trustworthiness, is part of Google’s Search Quality Rater Guidelines: the handbook that Google workers…

Digital Strategy

Ask the experts: 24 words for 2024 trends

We know, we get it; these days, you can’t step foot into a new year without a million ‘new year,…

SEO

How to learn SEO marketing: a guide for in-house marketers

SEO (search engine optimisation) is a vital skill for all in-house marketers and, while the inclusion of SEO in a…

Digital PR

How understanding journalism can help you become a better PR

What’s the secret to every great PR campaign?  We PRs sometimes forget about the impacts of a good story and…

SEO

Internal linking for SEO: 9 practices anyone can do

External links often get most of the focus when trying to get good search engine rankings but internal links also…

SEO

SEO Masterclass: what’s the intensive track and what are its benefits?

Our SEO Masterclass series - taught by Hallam’s practical experts and supported by academic experts in digital marketing from the…

Paid Search (PPC)

What is Quality Score and how does it impact my advertising?

In the competitive world of digital advertising, success often hinges on your ability to not just reach your target audience,…

SEO

SEO Fundamentals: the standard track

We launched an exciting new SEO course, fully accredited by the University of Nottingham, last week, and now we’re taking…

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