URL parameters are the parts of the address of a web page often visible after a question mark (?), ampersand (&), equals (=) or other attribute. Parameters might also be referred to as “query strings” and...

Earlier this year, Cisco predicted that by 2021, 82% of the global internet will be video traffic. Considering that viewers are around 85% more likely to buy products after watching...

In this post, I've reviewed some of the best SEO talks from SMX East 2017. Key insights are presented throughout alongside links to the best presentations.

While a good amount of high-quality relevant links will positively affect your rankings, a large number of backlinks from low authority and spammy domains can negatively impact your site's performance...

This post explores why duplicate content is bad for your website, how much is too much and what you can do to make sure your website is unique.

It can sometimes be difficult to know whether to have multiple pages for a topic on your website, or to consolidate these into one longer master page. In this blog...

Businesses large and small often use more than one website, for various reasons. We take a look at the advantages and disadvantages of this approach and its impact on your...

Generation Z has embraced the notion that gender and sexuality are fluid constructs that need not define individuals but how will this affect marketing? Learn more about the generation that...

If content is still king, SEO is queen. We look at how integrating your SEO and content marketing can increase relevant traffic to your website and improve user experience.