Team Hallam has created its dream digital marketing conference. It's free to attend in return for a charitable donation. And we hope to see you there. 21st June at the...

Social media marketing plays an important part in digital engagement. As Google’s focus on high quality, shareable content continues, social media marketing is playing a bigger part in link building...

If your website is very large and has a legacy of blog posts or product pages, then content pruning should form part of your SEO strategy. Don't waste your users'...

PDFs get crawled, indexed and ranked in the SERP, but they are often forgotten about when it comes to SEO. Follow these simple steps and get your PDF to rank...

As is inevitable on ecommerce sites, products will need to be retired as they become temporarily or permanently unavailable. What should be done with these pages to ensure SEO health...

Is there a difference between the singular and plural version keywords when it comes to SEO?

Getting other websites to link to your website is one important factor in improving your rankings in the search engines. But when it comes to link building, it's quality over...

The digital marketing industry is one of the most dynamic and exciting industries to be employed in. Google is still unequivocally the biggest player in the online world. More than...

Here's a brief introduction to log file analysis for SEO. Giving you an overview of what log files are, how they can be analysed for SEO, what to look out...