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SEO

Catch up on the latest news in the fast-moving world of SEO, written by our SEO experts.

Google

Key takeaways from Google I/O 2024 

Introduction Google’s annual developer conference, Google I/O was held earlier this week, where we got an insight into how Search…

News

Meet our new clients: Firechief® Global

With their ubiquitous red fire safety products used in millions of homes, businesses and public spaces across the world, we're…

Digital PR

How to measure success in Digital PR

"How do you measure the effectiveness of Digital PR?" is a question that's been batted around for the last few…

SEO

How can SEO training benefit project managers?

When you work in digital marketing, not a day goes by without hearing the term ‘SEO’. While those of us…

Digital Strategy

February 2024: digital trends report

2024 is already predicted to be a year with so many changes and challenges for marketers to navigate - and…

SEO

How brands can E-E-A-T better in 2024

E-E-A-T, meaning Experience, Expertise, Authoritativeness and Trustworthiness, is part of Google’s Search Quality Rater Guidelines: the handbook that Google workers…

Digital Strategy

Ask the experts: 24 words for 2024 trends

We know, we get it; these days, you can’t step foot into a new year without a million ‘new year,…

SEO

How to learn SEO marketing: a guide for in-house marketers

SEO (search engine optimisation) is a vital skill for all in-house marketers and, while the inclusion of SEO in a…

Digital PR

How understanding journalism can help you become a better PR

What’s the secret to every great PR campaign?  We PRs sometimes forget about the impacts of a good story and…

SEO

Internal linking for SEO: 9 practices anyone can do

External links often get most of the focus when trying to get good search engine rankings but internal links also…

SEO

SEO Masterclass: what’s the intensive track and what are its benefits?

Our SEO Masterclass series - taught by Hallam’s practical experts and supported by academic experts in digital marketing from the…

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