SEO
Catch up on the latest news in the fast-moving world of SEO, written by our SEO experts.
Share of Model: a key metric for AI-powered search
We continue to adapt our measurement techniques to keep pace with technological advancements. From metrics such as share of voice…
Understanding Navboost: key insights from the recent Google API leaks
The SEO community has been digesting the recent leak of thousands of Google API documents, offering unprecedented insights into the…
June 2024: digital trends report
Every month, our strategy team rounds up some of the key trends for you to have on your radar. June’s…
Key takeaways from Google I/O 2024
Google’s annual developer conference, Google I/O, was held earlier this week, where we got an insight into how Search is…
Meet our new clients: Firechief® Global
With their ubiquitous red fire safety products used in millions of homes, businesses and public spaces across the world, we're…
BrightonSEO Wrapped: April 2024
From 26th-27th April, some of the Hallam team were fortunate enough to attend the Spring 2024 instalment of BrightonSEO. Now…
How to measure success in Digital PR
"How do you measure the effectiveness of Digital PR?" is a question that's been batted around for the last few…
How can SEO training benefit project managers?
When you work in digital marketing, not a day goes by without hearing the term ‘SEO’. While those of us…
February 2024: digital trends report
2024 is already predicted to be a year with so many changes and challenges for marketers to navigate - and…
How brands can E-E-A-T better in 2024
E-E-A-T, meaning Experience, Expertise, Authoritativeness and Trustworthiness, is part of Google’s Search Quality Rater Guidelines: the handbook that Google workers…
How to know if it’s time for a website redesign
The strategy behind your website redesign.
Ask the experts: 24 words for 2024 trends
We know, we get it; these days, you can’t step foot into a new year without a million ‘new year,…
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