Alongside the increasing importance of voice search in the SEO world, visual search technology continues to advance. What is visual search, and what do digital marketers need to know?

According to a study carried out by SEMrush on 80 million keywords, 41% of keywords that include a question have featured snippets. Therefore, understanding them and their potential has become...

Are you struggling to create linkable guest blogs as part of your SEO strategy in 2018? Here we identify 5 types of guest blogs that have generated over 130 backlinks...

Mobile SEO is more important than ever. With Google’s move to a mobile-first index and the ever-growing use of mobile devices, mobile-focused SEO needs to be a key focus of...

Do you want an easy way to find out who's using your images, either with or without your permission? Here is a guide to using Google's Reverse Image Lookup.

Team Hallam has created its dream digital marketing conference. It's free to attend in return for a charitable donation. And we hope to see you there. 21st June at the...

Social media marketing plays an important part in digital engagement. As Google’s focus on high quality, shareable content continues, social media marketing is playing a bigger part in link building...

If your website is very large and has a legacy of blog posts or product pages, then content pruning should form part of your SEO strategy. Don't waste your users'...

PDFs get crawled, indexed and ranked in the SERP, but they are often forgotten about when it comes to SEO. Follow these simple steps and get your PDF to rank...