Are you struggling to create linkable guest blogs as part of your SEO strategy in 2018? Here we identify 5 types of guest blogs that have generated over 130 backlinks...

We were lucky enough to recently attend the PR 360 conference at County Hall, London...

Team Hallam has created its dream digital marketing conference. It's free to attend in return for a charitable donation. And we hope to see you there. 21st June at the...

Social media marketing plays an important part in digital engagement. As Google’s focus on high quality, shareable content continues, social media marketing is playing a bigger part in link building...

White papers, when done properly, are a powerful marketing tool. Whilst it's an authoritative report that will position your business as an expert in your chosen field, white papers will...

Are you tired of sending cold emails that get little to no reply rates? It's one thing to identify new publicity and link opportunities, but make a bad first impression...

Building brand awareness should be at the top of any marketing strategy for 2018. Cut through the noise with these small business brand awareness strategies.

If you run your own business or work for a client that does, you’ll be aware of how difficult it can sometimes be to get quality press coverage. However, the...

I want to start by saying, Public Relations isn’t dying, it’s evolving! In any profession, there should be a hunger to learn more and become a specialist, but at the...