Ai and Machine Learning

eBooks + Downloadable Content

June 2023: digital marketing report

The constant need to keep up with constantly changing trends while making sure everything is ticking along can be challenging…

Ai and Machine Learning

Is marketing on the brink of its own ‘vinyl revival’?

The line between personalised content and relentless spam is blurring at an alarming pace - and it's about to get…

eBooks + Downloadable Content

May 2023: digital marketing report

May is here which means we’ve got the latest scoop on what’s happening in the world of digital marketing for…

Ai and Machine Learning

Be prompt in adapting to AI: lessons from the ancient history of the 90s

It’s 9:23am. You’ve finished your team stand-up. You’re briefed on your tasks for the day and you’ve already read your…

Ai and Machine Learning

Generative AI and the need for human expertise

Far from a job-killing foe, generative AI technology has the potential to unburden and empower the next generation of marketing…

Ai and Machine Learning

The 13 rules to producing fail-safe AI content

When considering the future of AI, it can evoke a mix of either excitement about how these powerful new technologies…

Ai and Machine Learning

Google Bard vs. ChatGPT: our initial thoughts on the future of AI in search

“AI will fundamentally change every software category, starting with the largest category of all – search” - Satya Nadella, Chairman…

Ai and Machine Learning

AI content writer vs a human: results of our case study

Ai and Machine Learning

How can AI image generation with DALL·E 2 be used in digital marketing?

Ai and Machine Learning

GPT-4: what the heck is it and what is it for?

Ai and Machine Learning

NFT-based marketing and the metaverse: fad, fait accompli – or somewhere in between?

Digital Strategy

Our top takeaways from our ‘Future of Marketing’ event