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November 2023: digital trends

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Megan McVeigh
Megan McVeigh

Senior Marketing Executive

Coffee on a calendar marked 'November'

Consumer confidence has dropped further across all five points in October, despite expectations for a slight improvement. With the cost of living and economic uncertainties growing as winter approaches, it’s more important than ever to stay close to your customers to understand how this may impact their buying behaviour.

In this month’s report, we’re focusing on the latest trends that will help bring you closer to your customers, understand their motivations and buying habits, and deliver what they need. It’s imperative that your marketing evolves to become more human and brand-centric – rather than centrally sales-focused – if you want to build trust and long-lasting loyalty with customers. 

The report discusses the following trends and how to get started:

  • The rise of B2B influencer marketing
  • Retaining the human element when adopting AI for your business 
  • Why having a remarkable brand is key to sustainable growth

We’ve also seen a plethora of recent industry updates roll out in recent weeks across Meta, LinkedIn, Google, Youtube, Tiktok, X and Snapchat. 

Download the report to stay ahead of all the latest changes. 

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Megan McVeigh

Megan McVeigh

Senior Marketing Executive

About the author

Our communications expert Megan is Hallam’s Senior Marketing Executive, creating content and running events with the rest of the marketing team to ensure Hallam maintains an active brand voice. She joined Hallam as a freshly-graduated English Literature and Language student. Outside of work, Megan can often be found charity shopping, fussing her boyfriend’s 11 cats (yes, 11 cats – that’s not a typo) or in a bar or two (the... Read more about Megan

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