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October 2023: Digital Trends report 

Published on:

Julie Reid

Strategy Director


October is here: the month of cosy blankets, pumpkin spice, Halloween treats, and, of course, Q4. 

As we dive into Q4 – and look beyond to 2024 – there are tonnes of recent updates to consider in your strategy, as well longer-term changes to marketing that you need to prepare for before they take full effect. Whatever your long-term goals are for next year, don’t be left two steps behind.

With insights from our team of experts, here’s our take on the trends you need to know about – and how you need to respond:

  • Evolving your measurement approach (and why you need to think beyond digital attribution…)
  • Why “the big idea” is more important in a multi-platform world
  • Reaching today’s B2B buyer: takeaways from the B2B Future Shopper report

Plus, we round up all the latest trends in digital so you have all the latest updates in one place.

Download the report below.

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Julie Reid

Strategy Director

About the author

Our strategic expert Julie is Strategy Director at Hallam. She has ten years of marketing experience in both agency and client-side roles, with a focus on content marketing, creative projects, customer experience and a passion for sustainability and social justice. She has worked with B2B and B2C clients in North America, the UK and Europe across a range of sectors. She loves working as a consultative partner, developing a deep... Read more about Julie

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