The constant need to keep up with constantly changing trends while making sure everything is ticking along can be challenging at the best of times and, with Q2 in full swing, we’re sure many of you are feeling the pressure. The challenge to keep up is only getting faster, with AI capabilities advancing all the time and platforms racing to adapt. 

To alleviate some of that pressure, our Strategy, Paid and Organic teams have done a lot of the heavy lifting for you, providing the inside scoop into the most important trends, updates and changes affecting the marketing industry this June, all in one place.

This month’s report covers the most important changes coming into play: 

  • Google announced a range of AI related updates at Google I/O and Google Marketing Live
  • Everything we’ve learnt about GA4 since onboarding our clients
  • What does Performance Max mean for advertisers? 

As always, we’ve included a news section in the latter half of the report covering any updates that don’t fall into the main trends for the month.

Make sure to scroll to the end for the latest Meta and Tiktok updates, and some important changes to generative AI that you need to be aware of.

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