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Catch up on the latest news in the fast-moving world of SEO, written by our SEO experts.


Internal linking for SEO: 9 practices anyone can do

External links often get most of the focus when trying to get good search engine rankings but internal links also…


SEO Masterclass: what’s the intensive track and what are its benefits?

Our SEO Masterclass series - taught by Hallam’s practical experts and supported by academic experts in digital marketing from the…

Paid Search (PPC)

What is Quality Score and how does it impact my advertising?

In the competitive world of digital advertising, success often hinges on your ability to not just reach your target audience,…


SEO Fundamentals: the standard track

We launched an exciting new SEO course, fully accredited by the University of Nottingham, last week, and now we’re taking…


E-E-A-T everything: how to adopt an E-E-A-T first approach to content marketing

With AI tools like ChatGPT beginning to churn out so much of the content we see on the internet today,…

eBooks + Downloadable Content

September 2023: Digital Trends report

Looking out the window, it’s clear that summer is coming to an end, and with so much change coming our…


How to write an impactful meta description

In today’s fast-paced world of digital marketing, where every click counts and every second matters, mastering the art of writing…


Our brand new SEO course in partnership with UoN Online

Working with the global top 100 university, the University of Nottingham, we've launched an exciting partnership giving you the opportunity…


Everything we learned from Google’s “Prepare for Peak” webinar

The peak season holds immense importance for ecommerce businesses, serving as a crucial period to maximise sales and gain a…


SEO for travel websites

After facing unprecedented disruption during the covid years of 2020-2021, the travel industry is now on the road to recovery,…


#NottmDigital: insights from the Company Room Stage

This year’s newest third stage at the Nottingham Digital Summit boasted an impressive line-up of speakers, from TUI to Semrush…

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