SEO
Catch up on the latest news in the fast-moving world of SEO, written by our SEO experts.
How to learn SEO marketing: a guide for in-house marketers
SEO (search engine optimisation) is a vital skill for all in-house marketers and, while the inclusion of SEO in a…
How understanding journalism can help you become a better PR
What’s the secret to every great PR campaign? We PRs sometimes forget about the impacts of a good story and…
Internal linking for SEO: 9 practices anyone can do
External links often get most of the focus when trying to get good search engine rankings but internal links also…
SEO Masterclass: what’s the intensive track and what are its benefits?
Our SEO Masterclass series - taught by Hallam’s practical experts and supported by academic experts in digital marketing from the…
What is Quality Score and how does it impact my advertising?
In the competitive world of digital advertising, success often hinges on your ability to not just reach your target audience,…
SEO Fundamentals: the standard track
We launched an exciting new SEO course, fully accredited by the University of Nottingham, last week, and now we’re taking…
E-E-A-T everything: how to adopt an E-E-A-T first approach to content marketing
With AI tools like ChatGPT beginning to churn out so much of the content we see on the internet today,…
September 2023: Digital Trends report
Looking out the window, it’s clear that summer is coming to an end, and with so much change coming our…
How to write an impactful meta description
In today’s fast-paced world of digital marketing, where every click counts and every second matters, mastering the art of writing…
Our brand new SEO course in partnership with UoN Online
Working with the global top 100 university, the University of Nottingham, we've launched an exciting partnership giving you the opportunity…
Everything we learned from Google’s “Prepare for Peak” webinar
The peak season holds immense importance for ecommerce businesses, serving as a crucial period to maximise sales and gain a…
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