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E-E-A-T everything: how to adopt an E-E-A-T first approach to content marketing

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Carmen Dominguez

Head of Organic


With AI tools like ChatGPT beginning to churn out so much of the content we see on the internet today, people are craving authenticity more than ever before.

Google understands the importance of authenticity too – especially in today’s digital landscape – and favours authentic content over anything else.

So, how can you make sure your content is hitting the mark?

An E-E-A-T first approach to your content marketing is the secret to establishing authenticity, building trust with your audience, and being favoured by Google.

What is E-E-A-T?

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. It’s not a direct ranking factor, but Google prioritises serving results with strong E-E-A-T making it a key concept in SEO.

In the report, we discuss why E-E-A-T is so important for Google, what types of pages E-E-A-T affects most and how to start building a content strategy with E-E-A-T at its core.

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Carmen Dominguez

Head of Organic

About the author

Our international SEO expert Carmen has worked in digital marketing since 2015, both for agencies and in-house. Her experience includes time as Head of International SEO and Content at The Hut Group, working on brands such as Look Fantastic and Myprotein. Having jumped from a content and translations background to digital PR, while also dabbling in international paid media, she soon realised she was an SEO girl at heart. Carmen... Read more about Carmen

Carmen Dominguez is a International SEO expert.

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