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July 2023: digital trends report

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Megan McVeigh
Megan McVeigh

Senior Marketing Executive


As we move into July and summertime is well underway, it’s not just the Wimbledon players who need to be on their toes. This month’s digital marketing trends report will bring the ball to your court.

To help you ace your July marketing activity, our Strategy, Paid, Organic and Creative teams have uncovered a whole host of trends and are answering some of the biggest questions in marketing in this month’s report.

They explore key changes and developments including:

  • Google’s release of a marketing playbook for privacy-first measurement
  • The vital role of human expertise in S-G-E and EEAT
  • Meta vs Twitter: the impact of Threads
  • Key takeaways from the 2023 AI Summit
  • What should brands be doing in summer to maintain engagement?

And, as always, our teams share the latest industry news and social updates that you need to know about.

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Megan McVeigh

Megan McVeigh

Senior Marketing Executive

About the author

Our communications expert Megan is Hallam’s Senior Marketing Executive, creating content and running events alongside the marketing team to ensure Hallam maintains an active brand voice. She joined Hallam as a freshly-graduated English Literature and Language student. Outside of work, Megan can often be found charity shopping, fussing her boyfriend’s 11 cats (yes, 11 cats – that’s not a typo) or in a bar or two (the student in her... Read more about Megan

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