Ecommerce SEO

Drive traffic and revenue with an effective e-commerce SEO strategy.


Specialised e-commerce SEO that gets results

With over 20 years’ experience in SEO, we’ll help you overcome the challenges specific to e-commerce.

technical integration

Increase conversions, not just traffic.

E-commerce SEO isn’t just about getting traffic to your site. We need to make sure it converts. As a unified agency we work closely with experts in other disciplines to drive effective results – not just traffic as a vanity measure.

Over two decades of experience

With over two decades of experience in SEO, encompassing both enterprise-level and international ecommerce, as well as newer brands, our specialist e-commerce SEO consultants understand the specific tactics required to succeed in this competitive sub-service of SEO.

Profitability driven by innovation

Working with our specialist technical SEO experts and Data and Insights team, we develop tools to enhance SEO decision making and help us improve your performance in the most effective way possible.


Establishing a powerful ecommerce platform for this premium Apple reseller

We created a holistic digital strategy incorporating SEO, PPC and digital PR which resulted in an 85% increase in traffic.

Read case study

Client testimonial

Nurturing a partnership that delivers exceptional results

krcs logo

“The team at Hallam has the experience and practical expertise we demand, driving us forward and helping us to exceed our already ambitious targets.”

Phil Woods - Director, KRCS

Get your products seen and sold

With search engine results pages often dominated by eBay and Amazon, plus other large brands specific to your product offering, a solid e-commerce SEO strategy is required to ensure your store thrives in this increasingly competitive area of digital marketing.

Well-established e-commerce stores with thousands of products can be vulnerable to technical SEO issues, due to the sheer number of products and variations, while newer brands may languish far away from page one of Google in the face of entrenched competition. We’ll help you improve, whatever the situation.

A unified approach to SEO

When it comes to e-commerce, we ensure that the entire customer journey is focused on conversion. Working with our UX, design and copywriting teams, we’ll do all we can to create the perfect category page, as well as a product page that converts.

Working with a multidisciplinary strategist on your account, we ensure that we avoid taking a siloed view of your store’s digital performance.

Within the SEO team, our e-commerce experts can draw on specific in-depth expertise from our technical and international SEO specialists. For any domains selling – or wanting to sell – their products internationally, it’s essential that both e-commerce and international SEO are considered.

Harnessing automation to drive profitability

As a full-service agency we have the capability to create in-house tools focused on improving efficiencies. Whether that’s identifying on-page optimisation or internal linking opportunities using Python or automating redirects as part of your e-commerce site migration, our ability to automate certain tasks means we have more time for long-term, strategic SEO decision making focused on driving performance.


  • How is e-commerce SEO different?

    E-commerce sites introduce an extra layer of complexity compared to a standard lead generation site. You may have thousands of products, and we need to ensure Google can find these via effective navigation and internal linking. Category pages could be filtered in a potentially infinite number of ways. Products go in and out of stock. There’s internal search to consider. Details such as these aren’t a consideration on ‘regular sites’, making it that bit more important that e-commerce SEO is carefully considered.

  • Which platforms do you work with?

    Our e-commerce SEO experts have experience across the major platforms, including WooCommerce, Shopify, Magento and Salesforce.

  • Can you guarantee e-commerce SEO results?

    We’ll never guarantee particular rankings for particular terms, and it should be a red flag if any SEO provider does. Nor should rankings be your main concern. But what we will do is collaborate closely with our Data and Insights team to produce traffic and revenue forecasts based on Linear Regression Analysis of your current performance, overlaid with seasonality adjustments.

    While we’re proud of the accuracy of these forecasts, ultimately they are forecasts, and not guarantees.

  • How can newer e-commerce brands compete?

    It’s undeniably challenging for newer e-commerce brands to compete in Google. Our SEO experts work closely with you to identify where the opportunities lie. That could mean honing in on a niche by developing specific subcategory pages and pillars of content that target much more specific keywords than the high-volume terms that household name competitors might be ranking for. Focusing solely on SEO might not be best for you: we work closely with our Paid Media team so that we can gain paid visibility and conversions while organic performance improves over the long term.

Let’s thrive together

Get in touch to take the first step.

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