Get your products seen and sold
With search engine results pages often dominated by eBay and Amazon, plus other large brands specific to your product offering, a solid e-commerce SEO strategy is required to ensure your store thrives in this increasingly competitive area of digital marketing.
Well-established e-commerce stores with thousands of products can be vulnerable to technical SEO issues, due to the sheer number of products and variations, while newer brands may languish far away from page one of Google in the face of entrenched competition. We’ll help you improve, whatever the situation.
A unified approach to SEO
When it comes to e-commerce, we ensure that the entire customer journey is focused on conversion. Working with our UX, design and copywriting teams, we’ll do all we can to create the perfect category page, as well as a product page that converts.
Working with a multidisciplinary strategist on your account, we ensure that we avoid taking a siloed view of your store’s digital performance.
Within the SEO team, our e-commerce experts can draw on specific in-depth expertise from our technical and international SEO specialists. For any domains selling – or wanting to sell – their products internationally, it’s essential that both e-commerce and international SEO are considered.
Harnessing automation to drive profitability
As a full-service agency we have the capability to create in-house tools focused on improving efficiencies. Whether that’s identifying on-page optimisation or internal linking opportunities using Python or automating redirects as part of your e-commerce site migration, our ability to automate certain tasks means we have more time for long-term, strategic SEO decision making focused on driving performance.