SEO training

Learn how to improve and grow your brand’s search visibility through our fully bespoke SEO training courses that will help you meet your digital business objectives.

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Impactful and expert SEO training

With over two decades of SEO experience, we can help you make meaningful change through our tailor-made SEO training courses.

Whether you’re new to SEO, you need to upskill an internal team or want it as part of an ongoing SEO retainer or website migration project, we’ll have a straight-talking digital marketing training solution to get you up to speed and drive organic impact.

SEO training

SEO training bespoke to your business needs

We don’t believe in a one-size-fits-all approach. Your digital marketing strategy should be as unique as your brand and your SEO training is no exception.

We’ll spend the time and careful consideration to understand your current level of understanding of all areas of SEO so we can tailor your training sessions around you and your needs. That way, you can be sure to get exactly what you want out of it.

We can also deliver training remotely or in person, whether that’s at your office or ours in Nottingham, the choice is yours.

Become experts in all areas of SEO

There is no area of SEO that we can’t teach, so just tell us what you need to learn and we’ll deliver the SEO training needed to fill those gaps.

Our training focuses on all four pillars of SEO – technical, relevancy, authority and user experience – that will not only make a positive impact on your day-to-day business operations, but also help you understand how to implement an SEO strategy that will drive results.

Our no-nonsense, jargon-free and practical SEO training will unlock a world of organic opportunities for your business. The aim is for you to go away with everything you need to proceed without our support.

No experience? No problem.

SEO is such a vast topic and is ever-evolving so we know how important it is to be kept up to date at all times, whether that’s to do with search engine algorithms, technology, tools or trends.

Our SEO team speaks at and attends industry-leading conferences every year and is constantly being trained in all areas of expertise, so you can rest assured that any SEO training that you receive will be best-in-class, leaving you feeling confident and in control.

As such, we are not only able to train beginners and upskill internal marketing teams, but we’re also able to teach those who specialise in one area, but are experiencing a knowledge gap.

From business owners and managers to PR professionals, web developers and copywriters or whoever else wants to learn, we can help. We can also provide group sessions or deliver on a one-to-one basis, whatever suits you.

Not learning SEO is not an option

More than 90% of all traffic to every single website comes from organic listings on search engines and less than 1% of searchers click on results shown on the second page.

That means that your business needs to be on page one of search engines if you want to benefit from any of that organic traffic and you’re not going to be the only one who will be fighting for that sweet spot at the top of Google.

The growth and importance of SEO has changed beyond recognition and you’re now facing immense pressure to remain competitive and break through the noise.

But how are you going to get there if your understanding of SEO and how to implement an SEO strategy isn’t up to scratch? That’s where we come in.

Whatever your SEO knowledge and skills gaps are, our very own expert SEO consultants will craft and deliver a fully bespoke and in-depth, but easy-to-understand SEO training course, whether that’s a one-off or full series of sessions.

Empower your teams and gain internal buy-in

We don’t want a lack of understanding to hold you and your business back. With SEO being such a complex and ever-changing space with a never-ending range of strategies, theories and challenges, it’s easy for organic opportunities to pass you by.

As today’s digital marketers, our jobs are a lot harder without all of the relevant knowledge, context and internal buy-in to help our businesses succeed online. We all know what it’s like to see more talk than action and we’re here to change that.

It’s easy to invest in a paid online SEO training course that you complete in your own time or attend a digital marketing conference. However, you’ll gain much more value and solid understanding from our immersive and engaging SEO training sessions, which are tailored to your business and the current challenges you’re facing.

Leave with consultant-level knowledge

With your business objectives at the heart of our SEO training, delivered by front-line consultants who know how to grow businesses online successfully everyday, together we can make change happen.

Our digital marketing training sessions are comprehensive, foolproof and relevant to today’s industry, designed to leave you feeling confident, expert and prepared.

The purpose of our SEO training courses is to enable you to walk into work the next day, ready to strategise and action all of the practical tactics we taught you. There’s no time like today to make an impact and drive online success for your business.

Be ready to grow your organic visibility

Our SEO training sessions, whether delivered remotely or in-person at our office or yours, will help you understand search engine algorithms, master onsite optimisation, fix technical issues on your website, become more authoritative than your competitors, write rank-worthy content and so much more.

Equipped with all of this new knowledge and real world experience, you’ll be able to unlock a vast amount of organic opportunity that you didn’t even know existed. Your website will start to work hard to bring in inbound traffic and conversions, giving you a greater ROI as you become more visible on search engines and reach a much larger audience and more potential customers.

How we work, works

We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.

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Jimmy Fairly

How an SEO audit and strategy delivered an increase in organic e-commerce revenue by 47% YoY for leading eyewear brand, Jimmy Fairly.
Read more case studies

Let’s take the first step. We’re ready.

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Frequently asked questions

What is SEO?

Search Engine Optimisation (SEO) is the practice of optimising your website in order to rank higher on search engine results pages (SERPs). It is a core digital marketing strategy that focuses on increasing search visibility and driving organic traffic to and conversions on your website, whether that’s lead enquiries or revenue.

There’s a wide range of SEO activities that can be implemented to help increase your website’s rankings, including fixing technical issues, improving on-page optimisation, writing expert, authoritative and trustworthy content, building backlinks and so much more and our SEO training courses are designed to teach you all of this.

Why is SEO training important?

It’ll be near to impossible to improve your website’s search engine rankings and drive more organic traffic and conversions if you don’t know how and that’s where our SEO training comes in.

Due to how popular search engines are for customers to find what they’re looking for, not understanding SEO and how to implement it as part of your core digital marketing strategy is now not an option.

Increasing the chances of your website being seen on search engines will bring in a whole new world of organic opportunity and unfortunately, you’re not going to be the only one who will be fighting for listings at the top of Google.

Whatever your SEO knowledge and skills gaps are, our very own expert SEO consultants will deliver fully bespoke, comprehensive and easy-to-understand SEO training sessions that will leave you feeling prepared and confident to implement an SEO strategy that drives results and achieves business objectives.

Who is SEO training for?

Our SEO training is for anyone who wants to learn and understand SEO, it’s that simple.

Whether you’re a business owner, webmaster, manager of a wider marketing team, PR professional or copywriter, you name it, we can teach you. Even if you’re a complete beginner or have a strong hold of SEO, but need a knowledge gap filling in another area, we can help.

As our digital marketing training courses are crafted to suit you and your business, we’re able to deliver full or half day one-off sessions or a series of sessions that cover a few days or even months – it’s completely up to you.

Already have a retainer with us? No problem. We can train your team while working with you as part of your existing package.

What types of SEO training do you offer?

There isn’t a type or area of SEO that we can’t train you on and all you have to do is let us know what you want to learn and at what level of knowledge you’re at for those areas and we’ll do the rest.

We’re proud of our bespoke SEO training programmes that we create for our clients so whether you need to learn how to carry out an SEO health check, fix technical website issues, conduct keyword research, improve your local visibility, use SEO tools like Google Analytics and Google Search Console, increase purchases on your e-commerce site or better optimise your website, we have the expertise and specialist knowledge to fill those knowledge gaps.

The areas of SEO that we tend to deliver training on are:

However, if there’s something that’s not on this list, please let us know by getting in touch. We also deliver training on other digital marketing areas, such as digital PR, social media, paid media and WordPress, so there really is nothing you can’t learn from us.

Where will the SEO training take place and how will it be delivered?

We can either do the training remotely at your office or ours in Nottingham.

If you’d rather receive training on a one-to-one basis that focuses on particular skill gaps that no one in your team has, we can definitely accommodate. However, if you’d prefer to have training sessions as a group, we’ll deliver them in a fun and engaging way for everyone. SEO quiz anyone?

Who will I be trained by?

By the best. Our very own SEO consultants at Hallam. As an SEO team, we have over 6 decades years of collective experience, which is a lot to learn from.

SEO is well known for being a fast-moving and competitive industry and many of your competitors will have already invested in SEO to rival you on search results pages.

However, what gives you the edge over them? This is where our talented team of strategic SEO specialists shine brightest. With years of industry experience, we can help you navigate the increasingly complex and highly competitive search landscape.

How long are the training sessions?

As our SEO training is unique to what you want to achieve and your business objectives, you tell us how long you want to have training for and the session duration. Whether that’s just a couple of hours covering one topic, a half or full day or a series of sessions across a few weeks, we can accommodate.

Can I learn SEO on my own, in my own time?

While it’s easy to find and enrol on an online SEO training course, we find that they’re standardised, templated and flat.

You can absolutely learn the SEO basics and best practices in your own time on these courses, but what they don’t give you is true value that is bespoke to you and your business and its objectives.

Our training is delivered by front-line consultants who live and breathe the world of SEO and have true experiences that they’re ready to share. We place special emphasis on keeping up to date with the latest innovations and technologies so you can be sure you’ll learn what will make the biggest impact today.