Local SEO services
Be the centre of attention in your area and expand your market reach with a well-executed local SEO strategy.
Let’s take the first step. We’re ready.
97% of users search online to find a local business
With a successful local SEO campaign, you can expect to get found by customers in your local area, get better rankings in local search results and enhance your local profile and reputation. Sounds good, right? The local SEO specialists here at Hallam can make it happen.
The power of local
Google Business Profile is a marketing tool powered by Google that allows your business to be front and centre on Google Search and Google Maps. By claiming and improving your profile you can drive qualified leads and traffic, get targeted exposure and build brand recognition. We can also do the same with Bing Places for Business.
Reach your niche
We trade locally ourselves, so we know what it takes. Through expertly created and researched local landing pages, the chances of reaching your niche in specific areas are significantly enhanced.
Proven industry experts
Manage your business reputation on a granular, location-based level with local SEO services, providing a stronger local community outreach, a more credible online reputation in your chosen areas and the potential for more foot traffic.
Local SEO isn’t just for small businesses
Every month, consumers visit 1.5bn locations related to their Google searches, highlighting how crucial it is to ensure your local presence is up to scratch.
We know that a one-size-fits-all approach doesn’t work for local SEO. That’s why your dedicated SEO consultant will take the time to learn your business inside out, enabling us to create a bespoke campaign completely tailored to your unique business requirements.
Experience with the right technology
Hallam’s local SEO team are experts in allocating the right technology to suit your business, while our experience in large-scale local SEO means that you’ll be in the best hands when it comes to maintaining and expanding your business with ease.
Advanced local reporting
With a nice mixture of knowing your business inside out and expert technical knowledge, local reporting is taken to a whole new level. Tailored specifically to your needs and goals, our advanced reporting metrics can give invaluable insights to help push your business forward.
Not found what you’re looking for? Find out more about our other SEO services.
How we work, works
We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.
Let’s take the first step. We’re ready.
Frequently asked questions
What’s included in local SEO services?
- Google Business Profile and Bing Places for Business listing setup and optimisation
- Local SEO audit
- Local citation building and management
- Local keyword research
- Localised metadata
- Name, address and phone number (NAP) verification
- Customer review strategy
- Structured data markup
- Google Business Profile posts publishing
- Local SEO on-page optimisation
Who needs local SEO services?
Businesses that serve a specific geographic area or have a physical presence, such as a store. It’s important to remember that local SEO is not only for small businesses, but scales all the way up to large corporations.
What is the difference between SEO and local SEO?
Local SEO at a high level works the same way as a ‘normal’ Google search. When someone enters a search term, Google scans the index to provide the best results for a person’s query.
The thing that makes local SEO unique is the way that Google decides what to put in front of the searcher for their query. This is because Google uses different ranking factors for local results, compared to those generated from a ‘normal’ search.
