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Advertising

Dynamic search ads: the only guide you’ll need

In today's digital age, businesses are always looking for new ways to reach their target audience. Dynamic search ads (DSAs)…

Content Marketing

Where should I be investing my social budget in 2023?

The new Rival IQ benchmarking report, that’s been eagerly anticipated by those working in social media, has officially been published.…

Advertising

The best Super Bowl 2023 adverts

To the advertising world, the Super Bowl is like Christmas. It’s that special time of the year where clients with…

Advertising

Google Ads: pros and cons

Google Ads can be an effective way to drive more traffic to your website, but it's certainly not for everyone. …

Paid Search (PPC)

5 principles of advertising effectiveness

While machines are taking over many elements of advertising that humans once handled, the fundamental principles of advertising effectiveness remain…

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