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Events

#NottmDigital: Main Stage round-up

We had the best time at this year’s Nottingham Digital Summit. It was great to see so many digital marketers…

Social Media

Mastering creative testing on Meta, Pinterest, and LinkedIn: a step-by-step guide for paid social campaigns

More often than not, the success of your paid social campaigns relies on the quality and effectiveness of your creatives.…

Ai and Machine Learning

Exploring the potential impact of Apple Vision Pro: predictions for the future of digital marketing

The world of marketing is no stranger to the transformative power of generative AI. And with the introduction of the…

Advertising

The art of not being forgotten: a guide to dynamic remarketing

Remarketing is a technique that involves displaying targeted ads to users who have previously interacted with your website. Dynamic remarketing…

Advertising

Dynamic search ads: the only guide you’ll need

In today's digital age, businesses are always looking for new ways to reach their target audience. Dynamic search ads (DSAs)…

Content Marketing

Where should I be investing my social budget in 2023?

The new Rival IQ benchmarking report, that’s been eagerly anticipated by those working in social media, has officially been published.…

Advertising

The best Super Bowl 2023 adverts

To the advertising world, the Super Bowl is like Christmas. It’s that special time of the year where clients with…

Advertising

Google Ads: pros and cons

Google Ads can be an effective way to drive more traffic to your website, but it's certainly not for everyone. …

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