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Analytics

We put analytics at the heart of the marketing decision-making process. You could even say we’re a web analytics agency. And in these blogs our industry experts share best practices, outline key strategies, highlight emerging trends and provide a whole range of actionable insights. All with the aim to enhance your understanding and application of analytics in digital marketing.

Analytics

Linking Google Ads and Analytics in Different Accounts

Linking your Google Ads account to your Google Analytics account will provide you with a greater range of visitor data,…

Analytics

Using data for marketing: consumer behaviour, customer sentiment, and industry insights

Marketing analytics is all about your customers and their journeys. How is their behaviour changing and evolving? How are they…

Analytics

Organic Click-Through-Rate (CTR) Analysis Tool

Top rankings are important for SEO but what is even more important is ensuring you actually get the clicks from…

Analytics

Google Analytics: hour of day & day of week reports

Learn how to analyse your Google Analytics data on an hourly or daily basis. Be sure to download these 7…

Analytics

Log File Analysis: 9 Actionable Ways It Can Be Used for SEO

In this piece, we’ll cover what log files are, why they are significant, what to look out for and which…

Analytics

What does Keyword (not provided) mean in Google Analytics?

What keywords do users search for to discover your website? Your Google Analytics may not show the keywords, with the…

Analytics

UTM Codes: How to Track Campaign URLs in Google Analytics

This post explains how to set up URL tagging using UTM parameters and provides an overview of the different uses…

Analytics

Google Ads Call Tracking – What, How and Why?

All kinds of leads are valuable, but its important to track them. Phone calls can get easily lost but Google…

Analytics

How to Block Website Referral Spam

Website referral spam can alter your Google Analytics data and slow your website down. Learn how to block website referral…

Analytics

Are blogs still relevant? A 2020 strategy for measuring blog effectiveness

As we say farewell to 2019, is it time to say farewell to blogging? Not according to our data. Blogging…

Analytics

3 Ways to Boost PPC Performance Using First Party Data

Learn how to improve PPC performance by incorporating first party data to influence bids, audience targeting and more. Here we…

Analytics

Google Site Kit Review: Google’s official WordPress plugin

Google's official WordPress plugin is now available. We give it a test drive, take a look at the features and…

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