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Analytics

We put analytics at the heart of the marketing decision-making process. You could even say we’re a web analytics agency. And in these blogs our industry experts share best practices, outline key strategies, highlight emerging trends and provide a whole range of actionable insights. All with the aim to enhance your understanding and application of analytics in digital marketing.

Analytics

Google Site Kit Review: Google’s official WordPress plugin

Google's official WordPress plugin is now available. We give it a test drive, take a look at the features and…

Analytics

Google Analytics: Desktop vs. Mobile vs. Tablet Metrics

In 2016, we saw an increasing number of people using tablets and mobile devices instead of desktop computers to browse…

Analytics

The future of digital marketing: 2019 and beyond

The digital marketing landscape continues to evolve at an accelerated pace, and businesses must embrace the pace of change to…

Analytics

How to use Google Analytics: 10 top tips

It is very likely that you have Google Analytics installed on your website, but just as likely that you don’t…

Analytics

A guide to multi-channel attribution modelling

Multi-channel attribution modelling is a method of analysing the influence different marketing channels played in a sale or conversion and…

Analytics

How to measure content effectiveness: a Google Analytics dashboard

Download your free copy of this Google Analytics Dashboard which will help you to measure how well your content marketing…

Analytics

How to track mailto clicks within Google Analytics using Tag Manager

Mailto links are commonly used on websites as an alternative to contact forms. Here is a guide to tracking engagement…

Analytics

How to Develop a Digital Strategy Using Data

In this post, we'll look at how to develop a digital strategy using data, and how important data is in…

Analytics

Gender neutral advertising: marketing for Generation Z

Generation Z has embraced the notion that gender and sexuality are fluid constructs that need not define individuals but how…

Analytics

Top Tips for Carrying out an Effective Content Audit

When was the last time you carried out a content audit of your website? If you’ve never done one, or…

Analytics

How to Create a PPC Analytics Dashboard Using Google Sheets

We use Google sheets to create highly customisable charts, graphs, and projections using Google Analytics data for our clients on…

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