Analytics
We put analytics at the heart of the marketing decision-making process. You could even say we’re a web analytics agency. And in these blogs our industry experts share best practices, outline key strategies, highlight emerging trends and provide a whole range of actionable insights. All with the aim to enhance your understanding and application of analytics in digital marketing.
The future of digital marketing: 2019 and beyond
The digital marketing landscape continues to evolve at an accelerated pace, and businesses must embrace the pace of change to…
How to use Google Analytics: 10 top tips
It is very likely that you have Google Analytics installed on your website, but just as likely that you don’t…
A guide to multi-channel attribution modelling
Multi-channel attribution modelling is a method of analysing the influence different marketing channels played in a sale or conversion and…
How to measure content effectiveness: a Google Analytics dashboard
Download your free copy of this Google Analytics Dashboard which will help you to measure how well your content marketing…
How to track mailto clicks within Google Analytics using Tag Manager
Mailto links are commonly used on websites as an alternative to contact forms. Here is a guide to tracking engagement…
How to Develop a Digital Strategy Using Data
In this post, we'll look at how to develop a digital strategy using data, and how important data is in…
Gender neutral advertising: marketing for Generation Z
Generation Z has embraced the notion that gender and sexuality are fluid constructs that need not define individuals but how…
Top Tips for Carrying out an Effective Content Audit
When was the last time you carried out a content audit of your website? If you’ve never done one, or…
How to Create a PPC Analytics Dashboard Using Google Sheets
We use Google sheets to create highly customisable charts, graphs, and projections using Google Analytics data for our clients on…
Google Optimize – The Best Free Tool You Are Not Using
Google Optimize is a free CRO tool that links directly to Google Analytics. This powerful tool allows you to run…
Google Attribution – Google Analytics Updated
Has Google really solved the attribution problem we face as marketers with their latest machine-learning-powered Google Attribution? Find out more…
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