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Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

SaaS

Account-based marketing (ABM) for SaaS

In the rapidly evolving landscape of the Software as a Service (SaaS) sector, marketers are constantly seeking innovative strategies to…

Digital Strategy

January 2024: digital trends report

As we emerge from the cheesy, chocolate-y, Baileys-filled haze of Christmas time, we’re returning to our desks with a bit…

Digital Strategy

Ask the experts: 24 words for 2024 trends

We know, we get it; these days, you can’t step foot into a new year without a million ‘new year,…

SaaS

The 2024 SaaS Marketing Playbook

2023 has been a challenging year for SaaS marketers, with rising inflation impacting spend and profits, tech stack consolidation limiting…

Branding

Brand trends for 2024

In a year where fast-food chicken retailers have released nail polish and fragrances, and a billionaire torpedoed a globally-recognised brand…

News

Meet our new Head of Project Management, Kate

This month, we welcomed Kate Vines as our new Head of Project Management. Kate joined us over two years ago…

Advertising

An idiot’s guide to testing in paid advertising

In the fast-paced world of paid advertising, success stories are often born out of meticulous testing and optimisation. In this…

Branding

A year in brand: 2023

Another year has rolled by and, once again, we’re looking back at all that’s happened in the world of brand…

eBooks + Downloadable Content

December 2023: digital trends

2024 is just around the corner and with high-inflation still looming and budget cuts being made, you need to be…

Advertising

10 tips for maximising the outcome of your Performance Max campaign

When Google first launched Performance Max campaigns in 2021, “PMax” was the big buzzword among paid media experts. Initially, what…

SEO

How to learn SEO marketing: a guide for in-house marketers

SEO (search engine optimisation) is a vital skill for all in-house marketers and, while the inclusion of SEO in a…

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