If your website is very large and has a legacy of blog posts or product pages, then content pruning should form part of your SEO strategy. Don't waste your users'...

PDFs get crawled, indexed and ranked in the SERP, but they are often forgotten about when it comes to SEO. Follow these simple steps and get your PDF to rank...

Wish your clients would stop asking "Why is my page speed so bad?". These simple steps will ensure you create high-quality images that aren't oversized.

As is inevitable on ecommerce sites, products will need to be retired as they become temporarily or permanently unavailable. What should be done with these pages to ensure SEO health...

Check out my slides on Advanced Audience Targeting Tactics from SMX West last week. The targeting options available on both Facebook and AdWords are ever expanding. Here, we cover how...

Is there a difference between the singular and plural version keywords when it comes to SEO?

Custom reports are a great feature in Google Analytics (GA), as they allow users to isolate the data that matters to them; delivering instant insights to help feed into PPC...

Getting other websites to link to your website is one important factor in improving your rankings in the search engines. But when it comes to link building, it's quality over...

The digital marketing industry is one of the most dynamic and exciting industries to be employed in. Google is still unequivocally the biggest player in the online world. More than...