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Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.


How we’re fostering a work environment that puts wellbeing and mental health first

As the People and Culture Manager at Hallam, I'm thrilled to share a little bit about how we've transformed our…

Digital PR

How to build credibility online with Digital PR

With recent research revealing that less than 50% of UK consumers trust businesses—a trend that has been declining over the…

Data + Privacy

Media Mix Modelling for digital marketing: the basics

To gain more clarity on marketing performance, many brands are increasingly investing in first-party data and exploring alternative measurement frameworks.…

Digital Strategy

Unlocking marketing effectiveness through creativity

I’ve been playing catch up on one of my favourite shows recently – Masterchef Australia. The streaming platform I’m using…


Hallam wins big at the UK Company Culture Awards 2024

Last night was the final of the UK Company Culture Awards 2024: an evening to celebrate workforces that create a…

eBooks + Downloadable Content

May 2024: digital trends report

As we head into May, Hallam's Strategy team presents a round-up of the latest marketing news, industry insights and current…


Meet our new clients: Firechief® Global

With their ubiquitous red fire safety products used in millions of homes, businesses and public spaces across the world, we're…


BrightonSEO Wrapped: April 2024

From 26th-27th April, some of the Hallam team were fortunate enough to attend the Spring 2024 instalment of BrightonSEO. Now…

Digital PR

Why Digital PR is essential to supercharge E-E-A-T

E-E-A-T, a significant part of Google’s code of quality, is not just about ranking higher in the SERPs; it factors…

Digital Strategy

Marketing strategies for profitable growth in B2B SaaS

With predictions indicating another year of sluggish economic growth, many marketers are grappling with how to deliver improved results with…


How to make a boring creative, not.

When you’re producing creative for a brand or campaign, it’s a cardinal sin to be boring. The first job of…


Our Project Management team continues to go from strength-to-strength

Following a year of great success, we're delighted to announce the growth of our Project Management team. The expansion sees…

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