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There are three things every company needs to do in order to grow: build a strong and compelling brand, get…
How can SEO training benefit project managers?
When you work in digital marketing, not a day goes by without hearing the term ‘SEO’. While those of us…
Eyes on the prize: effective measurement frameworks for 2024
Attribution in 2010 was simple, a user clicked on an ad and that ad was attributed to the sale. To…
February 2024: digital trends report
2024 is already predicted to be a year with so many changes and challenges for marketers to navigate - and…
Advertising in the charity sector
A robust advertising strategy is essential for any company looking to increase demand and grow their business. However, budgets can…
Pitching in 2024 – what are journalists looking for?
Internal meetings. Presentations. Meet-ups with clients in another city. Quarterly business review plans. Amidst all the meticulous planning and events,…
The future of search and the impact on ads
The future of search today is typically split into two parts. Typical search - or search as we know it…
How brands can E-E-A-T better in 2024
E-E-A-T, meaning Experience, Expertise, Authoritativeness and Trustworthiness, is part of Google’s Search Quality Rater Guidelines: the handbook that Google workers…
How conversion modelling helps recover lost data
Let’s face the facts: you can no longer track 100% of users 100% of the time. There’s an ever-growing list…
2023: the year of making an impact in the nonprofit sector
2023 was an incredibly proud year for us; we worked with some fantastic and highly reputable non-profit organisations, won awards…
The foundational elements for marketing success in 2024
2023 was a year filled with both subtle and overt changes for marketers. We experienced experimenting with generative AI to…
From attribution to experimentation: PPC measurement in 2024 and beyond
As a result of the macroeconomic headwinds facing many businesses and general economic uncertainty in most markets, marketers have experienced…
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