Skip to content


Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.


Internal linking for SEO: 9 practices anyone can do

External links often get most of the focus when trying to get good search engine rankings but internal links also…

Digital Strategy

Revisiting segmentation and targeting

Marketing leaders today are being asked to deliver ambitious outcomes for their companies in complex and volatile business environments. The…


SEO Masterclass: what’s the intensive track and what are its benefits?

Our SEO Masterclass series - taught by Hallam’s practical experts and supported by academic experts in digital marketing from the…

Data + Privacy

Preparing for Google Chrome’s Cookie Replacement in 2024

After being innocently invented in 1994, the simple web cookie has gone from an invaluable web technology to one of…


What a year it’s been for our Paid Media team

After an award-winning year, we’re excited to announce the expansion of our Paid Media team. The expansion sees the promotion…

Paid Search (PPC)

What is Quality Score and how does it impact my advertising?

In the competitive world of digital advertising, success often hinges on your ability to not just reach your target audience,…


We hosted our first Macmillan Coffee Morning – and here’s why you should, too

This year, we hosted a Macmillan Coffee Morning, joining the thousands of other businesses, communities, friends and families also taking…

Digital Strategy

October 2023: Digital Trends report 

October is here: the month of cosy blankets, pumpkin spice, Halloween treats, and, of course, Q4.  As we dive into…

Paid Search (PPC)

We’re European Paid Media Award winners 🏆

Last week, we secured our latest award win at the European Paid Media Awards, having been crowned number one in…


Wellbeing at Work Summit: 2023 key takeaways

Our People and Culture Manager, Jacqueline Smith, attended this year's Wellbeing at Work Summit in London, and was joined by…

Data + Privacy

Why digital attribution isn’t (and never was) a silver bullet

In today's complex digital ecosystem, no single measurement tool can capture every user interaction with your brand online - from…


SEO Fundamentals: the standard track

We launched an exciting new SEO course, fully accredited by the University of Nottingham, last week, and now we’re taking…

Let’s thrive together.

Contact us and we’ll set up a video call to discuss your requirements in detail.

We’re just a message away.