Skip to content


Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

Social Media

Mastering creative testing on Meta, Pinterest, and LinkedIn: a step-by-step guide for paid social campaigns

More often than not, the success of your paid social campaigns relies on the quality and effectiveness of your creatives.…

Ai and Machine Learning

Exploring the potential impact of Apple Vision Pro: predictions for the future of digital marketing

The world of marketing is no stranger to the transformative power of generative AI. And with the introduction of the…


We’re Global Search Awards finalists 

Shortly after retaining our title as the Best Integrated Search Agency in Europe at the European Search Awards, we’ve been…

Paid Search (PPC)

Meet our latest client: International Fund for Animal Welfare

We’re delighted to announce that we’re working with the International Fund for Animal Welfare (IFAW). As a B Corp company,…

eBooks + Downloadable Content

June 2023: digital marketing report

The constant need to keep up with constantly changing trends while making sure everything is ticking along can be challenging…


We’re Europe’s Best Integrated Search Agency (for the third time!)

We’re thrilled to say we retained our title as Europe’s best integrated search agency at the European Search Awards for…

Social Media

7 steps to creating an effective social media strategy

There is no doubt that, when it comes to building brand awareness, social media is key. So, why are so…


What featured snippets are and how to get them

In today's digital age, SEO has become the backbone of online visibility and success. Businesses and content creators are constantly…


The art of not being forgotten: a guide to dynamic remarketing

Remarketing is a technique that involves displaying targeted ads to users who have previously interacted with your website. Dynamic remarketing…

Ai and Machine Learning

Is marketing on the brink of its own ‘vinyl revival’?

The line between personalised content and relentless spam is blurring at an alarming pace - and it's about to get…

Paid Search (PPC)

Understanding the benefits of paid social media advertising for international B2B marketing

Typically, B2B organisations neglect paid social media advertising as it can sometimes be regarded as an upper funnel channel or…


Using GA4 demographic data: age, gender and interests

Demographic data is a lot more valuable than you may think. It can help shape your website, paid advertising channels…

Let’s thrive together.

Contact us and we’ll set up a video call to discuss your requirements in detail.

We’re just a message away.