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Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, weekly.

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Analytics

Getting the most from your LinkedIn company page analytics

Do you want to gain a deeper understanding of the people who connect and engage with your company on LinkedIn?…

Content Marketing

Brighton SEO 2022: our key takeaways

Digital Strategy

Marketing in a recession: the questions you need to ask
Social media

Social Media

What is a social media marketing funnel?

Your social media marketing funnel is the path your customers take on their journey with your business, from the first…
digital marketing for small businesses

Digital Strategy

10 digital marketing tips for small businesses

Not sure where to start to improve your website or social media? Here are 10 quick and effective ways that…
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Ecommerce

How to solve SEO pagination issues

Improperly handled, pagination can lead to issues with getting your content indexed. Let’s take a look at what those issues…
Photorealistic AI generated image of a butterfly on a sunflower

Ai and Machine Learning

How can AI image generation with DALL·E 2 be used in digital marketing?

Analytics

Why does GA4 require additional tracking?

Advertising

How programmatic advertising fits in a full-funnel advertising strategy

Digital Strategy

Key takeaways from our October Breakfast Briefing

Digital Strategy

Trendspotting: October 2022

Paid Search (PPC)

Brand awareness: tracking the metric that matters

Brand awareness is an important and often overlooked metric in an industry obsessed with digital attribution.