How to link your marketing activity to business goals

When marketing is considered a cost centre, we end up having to fight to keep our budgets intact. But if…

Digital Strategy

Full-funnel marketing: measuring what matters  

Over the past few years, marketers have been dealing with an economic and social environment that has been volatile, uncertain…

Content Marketing

April 2023: digital marketing report

Our monthly marketing report is back: this time, we’ve combined our Strategy, Organic, and Paid Media insights all into one…

Leadership + Finance

Building bridges between finance and marketing

Finance and marketing are often seen as opposing forces in a business. Marketing wants to spend money, while finance wants…


Our second wave of Nottingham Digital Summit speakers is here ✨

Remember our first wave of incredible speakers? Well, as promised, we’re back with our second wave, including experts from brands…


The top digital marketing conferences in 2023

The world of digital is so heavily saturated with events and conferences that it can be hard to know which…


The first wave of Nottingham Digital Summit speakers is official!

The Nottingham Digital Summit is back, and we can finally share our first wave of incredible speakers for 2023!


The privacy tipping point is here – and you need to act now.

For years, industry experts (including folks here at Hallam) have been ringing the bells of misery as major changes to…


How to carry out an SEO health check in 10 easy steps

If you want to rank your website on search engines and drive organic traffic to your products and services, then…

Digital Strategy

Marketing in a recession: the questions you need to ask

With budget season firmly upon us, we've pulled together the evidence that marketers can take to their finance team to…