Insights
Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.
Once known as 'the front page of the internet' to now being favoured by Google’s ranking systems and dominating the…
June 2024: digital trends report
Every month, our strategy team rounds up some of the key trends for you to have on your radar. June’s…
How to get started with Google Performance Max
Google Performance Max, which launched in 2021, is a powerful tool for advertisers to maximise their online presence and drive…
Future-proofing your first-party data brand strategy
The results are in. Online brands utilising their first-party (owned) data are already leaps ahead of the competition regarding customer…
Hallam wins Best Large SEO Agency at the European Search Awards 2024
We're delighted to announce that we've been named as Best Large SEO Agency in Europe! Every year, the European Search…
The Nottingham Digital Summit returns for 2024
Back for 2024, the Nottingham Digital Summit is the Midlands’ biggest digital marketing event, bringing together hundreds of delegates from…
A guide to getting started with Google Demand Gen campaigns
Google Ads Demand Gen campaigns are a great way to leverage AI within your paid media activity. Its primary objective…
Key takeaways from Google I/O 2024
Google’s annual developer conference, Google I/O, was held earlier this week, where we got an insight into how Search is…
How we’re fostering a work environment that puts wellbeing and mental health first
As the People and Culture Manager at Hallam, I'm thrilled to share a little bit about how we've transformed our…
How to build credibility online with Digital PR
With recent research revealing that less than 50% of UK consumers trust businesses—a trend that has been declining over the…
Media Mix Modelling for digital marketing: the basics
To gain more clarity on marketing performance, many brands are increasingly investing in first-party data and exploring alternative measurement frameworks.…
Unlocking marketing effectiveness through creativity
I’ve been playing catch up on one of my favourite shows recently – Masterchef Australia. The streaming platform I’m using…
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