Skip to content

Blog

Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

CSR

2023: the year of making an impact in the nonprofit sector

2023 was an incredibly proud year for us; we worked with some fantastic and highly reputable non-profit organisations, won awards…

Digital Strategy

The foundational elements for marketing success in 2024

2023 was a year filled with both subtle and overt changes for marketers. We experienced experimenting with generative AI to…

Paid Search (PPC)

From attribution to experimentation: PPC measurement in 2024 and beyond

As a result of the macroeconomic headwinds facing many businesses and general economic uncertainty in most markets, marketers have experienced…

SaaS

Account-based marketing (ABM) for SaaS

In the rapidly evolving landscape of the Software as a Service (SaaS) sector, marketers are constantly seeking innovative strategies to…

Digital Strategy

January 2024: digital trends report

As we emerge from the cheesy, chocolate-y, Baileys-filled haze of Christmas time, we’re returning to our desks with a bit…

Digital Strategy

Ask the experts: 24 words for 2024 trends

We know, we get it; these days, you can’t step foot into a new year without a million ‘new year,…

SaaS

The 2024 SaaS Marketing Playbook

2023 has been a challenging year for SaaS marketers, with rising inflation impacting spend and profits, tech stack consolidation limiting…

Branding

Brand trends for 2024

In a year where fast-food chicken retailers have released nail polish and fragrances, and a billionaire torpedoed a globally-recognised brand…

News

Meet our new Head of Project Management, Kate

This month, we welcomed Kate Vines as our new Head of Project Management. Kate joined us over two years ago…

Advertising

An idiot’s guide to testing in paid advertising

In the fast-paced world of paid advertising, success stories are often born out of meticulous testing and optimisation. In this…

Branding

A year in brand: 2023

Another year has rolled by and, once again, we’re looking back at all that’s happened in the world of brand…

Let’s thrive together.

Contact us and we’ll set up a video call to discuss your requirements in detail.

We’re just a message away.