Blog
Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.
Media Mix Modelling for digital marketing: the basics
To gain more clarity on marketing performance, many brands are increasingly investing in first-party data and exploring alternative measurement frameworks.…
Unlocking marketing effectiveness through creativity
I’ve been playing catch up on one of my favourite shows recently – Masterchef Australia. The streaming platform I’m using…
Hallam wins big at the UK Company Culture Awards 2024
Last night was the final of the UK Company Culture Awards 2024: an evening to celebrate workforces that create a…
May 2024: digital trends report
As we head into May, Hallam's Strategy team presents a round-up of the latest marketing news, industry insights and current…
Meet our new clients: Firechief® Global
With their ubiquitous red fire safety products used in millions of homes, businesses and public spaces across the world, we're…
BrightonSEO Wrapped: April 2024
From 26th-27th April, some of the Hallam team were fortunate enough to attend the Spring 2024 instalment of BrightonSEO. Now…
Why Digital PR is essential to supercharge E-E-A-T
E-E-A-T, a significant part of Google’s code of quality, is not just about ranking higher in the SERPs; it factors…
Marketing strategies for profitable growth in B2B SaaS
With predictions indicating another year of sluggish economic growth, many marketers are grappling with how to deliver improved results with…
How to make a boring creative, not.
When you’re producing creative for a brand or campaign, it’s a cardinal sin to be boring. The first job of…
Our Project Management team continues to go from strength-to-strength
Following a year of great success, we're delighted to announce the growth of our Project Management team. The expansion sees…
The Psychology of Ad Clicks: Understanding Consumer Behaviour in Paid Advertising
Every brand, in some capacity, is running digital ads, meaning standing out amongst your competitors is harder than ever. What…
A blueprint for advertising an app
In today's world, where smartphones have become an indispensable part of our lives, the demand for mobile apps is skyrocketing.…
Let’s thrive together.
Contact us and we’ll set up a video call to discuss your requirements in detail.
We’re just a message away.
