Manage at Home is an online retailer specialising in home care products such as mobility aids and disability equipment. It is part Medequip Assistive Technology Ltd which provides and manages the loan of healthcare equipment on behalf of the National Health Service.
The Manage at Home leadership team was confident that they had the right mix of high-quality products designed to improve independent living for the elderly and disabled. But they also knew they needed to improve their e-commerce strategy. They wanted to focus on improving the user experience on their website, help more visitors to discover their business, and most importantly improve their return on investment on their e-commerce activities. Staying one step ahead of ambitious competitors was going to be key to their success, and they needed a plan of action to remain the dominant player in the field.
The e-commerce specialists at Hallam created an overarching strategy for driving this e-commerce business forward. We undertook a comprehensive search engine optimisation review and designed specific tactics to drive the website up the rankings for the types of phrases showing intention to rent or buy their products. Our work on product categorisation and other technical SEO tactics, combined with a strong Digital PR link building campaign, successfully improved search rankings and drove more traffic to the site. We also developed a bespoke Google Shopping advertising campaign as well as introducing Bing Ads to address their target markets.
Our e-commerce campaign focused on three key areas: improving the return on investment on their e-commerce spend, driving more visitors to the site, and improving the number of enquires the site generates. And the results were clear. We more than doubled the number of organic search visitors. Delivered a four-time increase in ROI on their online advertising spend and increased the number of enquiries eightfold.