Brand campaigns
Showcase your brand in the right way, for the right audience.
Let’s take the first step. We’re ready.
Showcase who you are
Become synonymous with what you do.
An engaging campaign can position your brand as the ‘go-to’ service in your category, priming your target audience for more sales-led marketing efforts.
We start by understanding your audience
Building brand awareness is about becoming memorable to your target audience so that, when they’re ready to buy your products or services, they think of you first. But you can’t become memorable to your audience if you don’t know what makes them tick. We’re able to deliver impactful campaigns because we fully immerse ourselves in your brand, your objectives and the needs of your target audience. By combining all of these things, it gives your campaign the best possible chance of success.
Getting – and holding – attention
It’s a busy world out there, so the best brand campaigns are those that immediately attract the attention of your target audience. At Hallam, we’re experts at thinking strategically, getting to the heart of your message and conveying it in a creative way that will resonate with your audience.
Generating a lasting impact
Getting the attention of your audience is only the first step. Your brand campaign needs to be engaging and memorable enough to forge an emotional connection between your brand and your audience, putting you top-of-mind for when they’re in the market for your products of services. We’ll work closely with you to build a great creative campaign that will do this.
Adaptable creative concepts
Brand awareness campaigns can cover a huge variety of channels and touchpoints, so we’ll work with you to determine which of those will be key to your success. Our concepts are then developed with this omnichannel approach in mind, with clever copywriting and creative designs that are adaptable across a multitude of applications.
Why you need a brand campaign
A strong brand feels omnipresent, and that’s no accident. You can’t expect your audiences to just know who you are, what you do and what values you share with them. They need to be educated and engaged with. A good brand campaign will convey all of these things and bring you closer to existing and prospective customers.
A competitive edge
Your customers aren’t always ready to buy the moment they see your marketing. But that’s no reason to stop communicating with them. When they are thinking about making a purchase, an engaging brand campaign can elevate you to top-of-mind, giving you a competitive edge during the consideration phase.
How it works
Aligned with your brand strategy, we’ll get to grips with who you are, who you want to speak to and what makes you different to your competitors. This provides the groundwork for a strong creative concept that will underpin your brand campaign and build associations between your services, your values, your customers’ needs and your brand.
How we work, works
We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.
Let’s take the first step. We’re ready.
Frequently asked questions
Why should I work with Hallam on my brand campaign?
We have specialists across all areas of creative advertising, from expert strategists, designers and copywriters to paid media professionals, so we can deliver across all aspects of your advertising needs.
What makes Hallam’s brand campaigns different?
Our agency approach sees all our specialisms working closely together to deliver for our clients. That means our creative advertising is supported by an in-depth, strategic understanding of your business, your goals and your audience. It means our creative designers are supported by expert copywriters and our paid media specialists are supported by our strategic insight team. Together, we deliver the strongest campaigns possible.
We already have the concept, can you just create the artwork for us?
Yes, we can. If you already have a great creative concept, but need support in delivering assets for it, our team of designers and artworkers can assist in bringing your campaign to life.
