Analytics training
Get to grips with Google Analytics in just one day with expert training from Hallam.
Let’s take the first step. We’re ready.
Learn how to discover insights hidden in your data
With our Google Analytics training, we aim to give you a solid understanding of your traffic and your visitors. Using the latest techniques and strategies, you’ll learn how to interpret and analyse your data to better understand your visitors, so you can create an actionable plan for improvement.
The training will be delivered by an accredited Google Analytics specialist – an expert consultant who uses Analytics every day, so they know what they’re talking about. We’ll work at your pace, so it doesn’t matter what experience or level of knowledge you have.
What’s covered?
- How to identify your key performance indicators
- How to measure the success of your SEO, social media and PPC campaigns
- How to track goals and conversions
- How to eliminate unnecessary statistics to focus on what matters
- How to set up standard monthly reporting
- How to troubleshoot problems on your site
Something you want to cover that’s not on the list? No problem. It’s your day, so we’ll tailor it to your requirements.
Our approach
We base our Google Analytics training sessions on three key pillars:
- Practical: we favour a hands-on approach, where you learn as you go with practical, relatable examples.
- Flexible: It’s not a case of one size fits all. We make our seminars work around you and your team, so you can get the most out of them.
- Fun: We know how to have fun here. We make all our training days engaging and enjoyable, wanting everyone to leave having had a great time. Analytics can be dry enough without the training putting you to sleep.
How we work, works
We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.
Let’s take the first step. We’re ready.
Frequently asked questions
Is this suitable for absolute beginners?
If you’re completely new to Analytics we’ll focus more on the fundamentals of using the platform, instead of carrying out high level analysis.
Is the training in-person or online?
Our preference is usually to deliver the training in-person as it’s very helpful to be able to follow along and see each other’s screens. However it can be delivered remotely as well.
Can you really learn to use GA in a day?
What we will teach you is the methods and possibilities of what you can accomplish with Analytics. However, like a maths class, the only way to truly master it is to put it into practice every day in your job. But we’re happy to support you in that journey.
