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Online SEO Masterclass

An opportunity to learn SEO from the experts at Hallam, on a course fully accredited by the prestigious University of Nottingham.


Get 20% off with code:  20_seo_course_discount 

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Get ahead with expert SEO training accredited by a leading UK university.

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Learners will be taught by practitioner experts at Hallam; one of the UK’s leading digital marketing agencies with a track record of delivering client satisfaction and impact in SEO. Hallam’s team will be supported by academic experts in digital marketing from the University of Nottingham Business School who work at the cutting edge of SEO research.

We are offering 20% off both courses, Mastering SEO: Fundamentals and Mastering SEO: Tactics & Insights, using code 20_seo_course_discount.

Choose between a ‘standard’ track or an ‘intensive’ track for both courses. There’s no difference in the content or outcomes, so however you prefer to learn, these courses are designed to fit around your life, so you can learn at your own pace.


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Say hello to a new era
in digital learning.

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Masters level learning

Build your credits to a masters level qualification that is recognised across the world.

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100% online

A flexible online course including 5 hours of live learning events with Hallam’s expert practitioners and the University of Nottingham’s academic experts.

Hallam seo course real world skills

Real-world skills

Your work is assessed for quality, so that you can take it directly into your workplace: we practise active learning, not passive learning.

“Professional learners are looking for courses that deliver practical skills that they can put into practice in the workplace. By partnering with Hallam, one of the UK’s leading digital marketing agencies, we have been able to develop a unique SEO course that combines academic rigour and practical application.”

Dr Nick Mount, Academic Director for University of Nottingham Online

Thrive online

What’s included?

From fundamentals to advanced strategies, Hallam’s SEO Masterclass will give you the tools you need to become the best SEO you can be.


The principles of SEO

A comprehensive exploration of the pillars of SEO and how it’s vital for modern business.

Learn how to use insights to get ahead

Learn how to draw insights from data and develop tactics that deliver lasting results.

Creating strategies

Learn how to solve problems, and create compelling and impactful SEO strategies.

Expert communication

Learn how to collaborate with key stakeholders, understand their needs and communicate with confidence and clarity.

“The opportunity to ask an SEO professional was invaluable – auditing and discussing real sites and projects gave us learnings we could immediately use.”

Vicky Browne, Eden Project

Master SEO – and redefine your career.

Step into the future of digital marketing with Hallam’s SEO Masterclass series, an unparalleled, industry-leading course series that’s received proud accreditation from the esteemed University of Nottingham.

We’ve meticulously designed this course to catapult your professional growth and push the boundaries of what you thought possible in your career.

Harness the power of our carefully curated on-demand modules. Hand-crafted by the veteran digital marketing mavens at Hallam, these modules offer high-impact, practical learning experiences.

Learn at a pace that works for you

Offering two tracks for both Mastering SEO: Fundamentals and Mastering SEO: Tactics and Insights, learners can choose between a ‘standard’ track, with a course that takes place over 11 weeks, and an ‘intensive’ track, where learning takes place over the course of 4 days.

There’s no difference in the content, activities, outcomes or materials between both tracks – it’s simply the delivery that’s different, so that learners can fit around the course around their lives, wherever they are and at their own pace.

“A great course that provided a solid foundational understanding of SEO principles and strategies. The course instructors knew their stuff and had a number of years of industry experience that really helped placing theory into real-world examples.”

Matt Davies, MIDFIX

What does each course look like and what are the outcomes?

Both courses: Mastering SEO: Fundamentals and Mastering SEO: Tactics and Insights, make up our SEO Masterclass.

If you’re an in-house marketer or an SEO Junior looking to expand your SEO knowledge, we’d recommend beginning with the Fundamentals course. Tactics and Insights is more suitable for advanced SEOs – or those who have completed the Fundamentals course – to grow their knowledge further and master SEO.

Mastering SEO: Fundamentals

This microcredential is designed to develop learners so that they are competent employing SEO principles to generate content tailored to specific audiences. 

This course includes a final assessment where you will demonstrate how to generate, plan and write a piece of copy that is optimised for SEO, with testing. 

Successful learners will be able to:

  • Outline SEO principles
  • Explain SEO’s importance for business
  • Use the 4 pillars of SEO model
  • Find conceptual models for SEO projects
  • Generate tailored content and fully optimised copy
  • How to communicate with clients on a client call and spot potential SEO opportunities from wider marketing feedback

Mastering SEO: Tactics and Insights

Today’s digital marketers must go beyond the basics of collating web traffic data from providers such as Google Analytics and add value to their clients by tailoring the information that they collect and turning its meaningful and impactful insights that businesses can implement. This course develops the capabilities that are needed to do this – from designing custom metrics through to using the insights they generate to create a tactical SEO plan that can add value.

Successful learners on this course will have demonstrated their competence in creating a tactical SEO plan that they can adapt for use in future practice.

Successful learners will be able to:

  • Describe the key elements of an tactical SEO plan
  • Collate SEO data using standard and custom metrics
  • Derive insights from data useful for SEO planning
  • Use data insights to construct a tactical SEO plan

“A very well-structured course and great fundamental breakdown of the principles of SEO strategies. The course instructors were engaging and very well versed in the material. The course was completely up to date and filled gaps in my understanding of the current SEO landscape.”

Michael Conti, Vivid Laminating Technologies

More than theory

More than mere theory, our course content delivers real-world insights and tools you can start applying immediately, supercharging your SEO skills and fuelling your career growth.

As an SEO Masterclass student, you’ll enjoy unrestricted, round-the-clock access to all of our comprehensive course materials. From illuminating video content and enlightening readings to a wealth of invaluable resources—we’ve got you covered.

But we’re not just about learning—we’re about people. Our course is meticulously tailor-made for in-house marketers and digital career builders from all walks of life and every level of education.

Learn practical SEO skills