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Our Approach

Data-driven content creation teamed with carefully considered promotion

We’ve spent a lot of time investing in our approach, and continue to develop it in line with the ever-changing industry. We focus on three key things

Ideation

Our experienced team of content marketers get to work formulating an idea that targets your key personas and aligns with your defined business goals.

Creation

We’ll then develop the content with a look, feel and tone that works in harmony with your unique brand identity.

Promotion

Along with our digital PR skills, we use great communication and the strong relationships we’ve built over time to deliver tangible coverage and high-quality inbound links.

Our specialisms

Our digital PR services

Whatever your business objectives, we have a range of digital PR services available to suit your strategy. Many of our clients have multiple goals for their digital PR, and so their strategies incorporate one or more of the following:

Local, national & trade PR

Whether you want to improve your local profile, serve a national audience, or target a specific industry, our PRCA and CIPR accredited specialists can help achieve these goals.

Content creation

We ensure that the content we create will showcase your business, build your brand and engage your audience.

Media relations

With contacts in national newspapers, trade publications, niche websites and more, we make it our priority to develop relationships with the media contacts that matter to your business.

Reputation management

We offer complete management of your online reputation and provide a wide range of services such as social media monitoring and engagement and sentiment analysis.

Press releases

We have proven expertise in traditional PR, journalism, and SEO. We’ll identify a hook or angle for you, and pull it into an engaging press release that will get picked up by relevant media.

Training & workshops

We regularly train business leaders across the East Midlands and speak at industry events. Whether you’re in-house or agency, we’ll make sure that you take away lots of actionable tips.


The United nations

Making an emotive connection worldwide

Discover how we reached over 15 million people around the world with a social and digital PR campaign.

Read case study

Client testimonial

An understanding of our clients is what helps us get results

“I’m very happy and I enjoy working with Hallam, they understand what I’m about and how I work. I have the feeling of being valued with great communication.”

Andy Allan, Business Owner, CAT Autokeys

Increase your online presence with digital PR

Looking to increase traffic to your website and gain brand awareness? How about showcasing your business as a thought leader, and driving engagement from your key audiences? If any of those are on your agenda, then digital PR is an essential tool you need to be making use of.

Crafting content to gain real engagement

From guest blogs to opinion articles to infographics, we’ll create rich, shareable content that your target market will love. We can also create larger, interactive pieces of content that gives your audience an opportunity to participate and engage.

In 2018 alone, we created and promoted more than 800 pieces of content through digital PR for our clients and consistently secure links across top-tier publications including the Daily Mail, Business Insider, The Sun, The Daily Express and more.

Connecting with the right industry specialists

The key to a successful campaign lies in reaching out to the right people. We only pitch to journalists, editors and bloggers who’ll be interested in your content.

We also draw on our relationships with major publishers who have shared similar content for us in the past. And the result? Your content gets picked up by a range of sites, from media heavyweights to niche blogs.

A tried-and-tested methodology

Unlike some other agencies, we only launch tried-and-tested PR campaigns that generate quality link coverage. This means we are confident that a campaign will perform successfully, and generate those all important links, before launching it digitally.

Boost your SEO efforts

We’ll help improve your brand’s overall domain authority by securing quality links back to your website from authoritative online publications, and brand mentions that improve your ranking in search engines.

CIPR accredited PR specialists

Our CIPR accredited specialists are experts in building media relations and tailoring successful digital PR strategies for small to large businesses across a range of industries.

PRCA – PR professional body

The PRCA is the world’s largest PR professional body, representing well over 30,000 practitioners. We ensure all of our PR professionals are members of the PRCA and adhere to best practice at all times.

Talk to a specialist

Take the first step to helping your business thrive online

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