AI Overviews: what it means for your strategy in 2024 and beyond

About this webinar

AI is now impacting every area of marketing. With Google now introducing AI Overviews and Gen AI features into their search products, we’ll review the impact this is having on Organic visibility and which types of query are most impacted.

Join us for our next webinar to learn how you can prepare for AI Overviews and its impact on your marketing strategy.

Who’s it for?

This session is ideal for anyone working in digital marketing or SEO specifically.

Whether you’re working in SEO as a practitioner or working alongside SEO agencies, if your brand acquires traffic from Organic search, then this event is for you.

What you’ll learn:

• How did we get here? A brief history of Google updates, the Organic landscape and SGE
• Understand the broad implications of this technology on Organic search and what this means for paid media
• Learn how to integrate your approach to search in SGE
• Understand what activities and tactics will be required to stand out in this new AI-driven landscape
• How to better measure performance of your website in the era of AI
• What to do during this time of uncertainty while we wait to see the full scale of AI?

Meet the speakers

Ben Wood is Performance Director at Hallam, overseeing digital strategy across our entire client base. After joining Hallam in 2012 from FTSE 100 company Experian, Ben has played a pivotal role in the growth and success of our company, delivering outstanding results for our clients. A highly respected author and public speaker, Ben is passionate about performance marketing and how brands can use this to their advantage.

Paula Gonzalez is Hallam’s Senior SEO Manager, managing our award-winning SEO team. Having worked across digital marketing for over a decade, she is skilled in the art of SEO and prides herself in achieving significant results and impressive ROI for her clients.